Original Creations Case Analysis: Developing Own Manufacturing System for Long-Term Growth

Assessment 1 Project Business
Case Report
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Executive summary
Business environment is inclusive of various internal and external factors that can affect
business organization growth and decision making. In order to successfully conduct business
activities it is essential for organization to analyse the business environment and make changes in
their strategies accordingly. According to the Original Creations case analysis it has been
analysed that companies facing numerous problems such as language barrier, communication
barrier and increase in cost and poor inventory management. In this with the help of taking
advantage of developing own manufacturing system organization can assure long term growth
and sustainability.
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Executive summary..........................................................................................................................2
Introduction......................................................................................................................................4
Part 1................................................................................................................................................4
Reasons...................................................................................................................................4
Business options.....................................................................................................................6
Expected benefits....................................................................................................................7
Expected dis-benefits: Describe.............................................................................................8
Timescale................................................................................................................................8
Costs.......................................................................................................................................9
Conclusion.......................................................................................................................................9
Part 2..............................................................................................................................................10
Introduction....................................................................................................................................10
Main Body.....................................................................................................................................10
Conclusion.....................................................................................................................................12
References......................................................................................................................................13
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Introduction
Original Creations serve in the market segment as a range of original lifestyle products
inclusive of outdoor collections like automatic air freshener for bathrooms, rainwear for cats and
dogs in addition with indoor collections like blood pressure monitor, hair clippers and more
(Ford and Despeisse, 2016). The present report include discussion on the effectiveness of proper
management of Original Creations by overcoming the manner through which company can
effectively develop their new products. In addition to this report include ideas as well as
strategies that will help the company to make expansion in the market segment by forecasting the
opportunities. Along with this discussion on the role of different departments in the company to
develop new product successfully along with the role of sales and HR department is also being
discussed to make improvement in sales and business performance.
Part 1
Reasons
The main reason to conduct this report is to evaluate and analyse the issues that the
company, i.e., Original Creations is facing currently in the market segment. In context to this
some of the major reasons of this report is that company needs to have proper understanding of
consumer needs and demands to develop products accordingly (Blindenbach‐Driessen and Van
den Ende, 2014). In this organization needs to serve the unique and latest item to customers as
some of the products of company failed to succeed. In this Original Creations need to provide
priority to market research. In addition to this company also needs to take use of wide range of
manufacturers in both the provinces of the United Kingdom and abroad company needs to send
rough idea of the production to other small manufacturers. For this Original Creations needs to
pay additional tariffs and taxes for import of products. In this, these issues can be overcome if
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