Foundations of Business Management - Assessment 2

This report discusses the reasons why Original Creations needs consultancy and provides recommendations to improve their operations. The report identifies key issues faced by the company and suggests ways to overcome them. The company deals in lifestyle products and is facing issues related to ineffective quality, low sales, big product portfolio, low research, lack of product prototype and testing, and lack of digital marketing. The report suggests that the company should focus on analysing target customers, forecasting sales, following stages of product launch, and enhancing promotional activities.

Foundations of
Business Management

Executive summary
The nature of business environment is dynamic and there are several changes that take place
on regular basis. There is need of managing the work in such a manner that the company is able
to satisfy the needs and wants of customers and achieve an effective position in market. There is
need of consultancy and advice to a firm and the reason for the same are discussed. The issue
faced by a company and the recommendations to improve them are mentioned in the report.

Table of Contents
Executive summary..........................................................................................................................2
INTRODUCTION...........................................................................................................................4
MAIN BODY...................................................................................................................................4
Part 1................................................................................................................................................4
Reasons...................................................................................................................................4
Key Issues present at Original creations................................................................................6
Recommendations..................................................................................................................8
CONCLUSION..............................................................................................................................10
Part 2..............................................................................................................................................11
INTRODUCTION.........................................................................................................................11
MAIN BODY.................................................................................................................................11
CONCLUSION..............................................................................................................................13
REFERENCES:.............................................................................................................................14
Books and Journals...............................................................................................................14
Online...................................................................................................................................15

INTRODUCTION
Business management plays a major in success of a business organisation. There is key
role of analysing the trend in market and launching the new products accordingly. The company
must carry on sales forecast so that they are able to attain effective image in market (Bowden,
2020). This report is based on Original creations and the organisation was founded by Mary
Shelley. They have headquarters in UK and serves lifestyle products. They have tendency of
launching new product every month but they are facing the issue of unsuccessful months. This
enhances the problems for the company and their founder is highly dissatisfied and needs the
actions of improvements. So in the starting of this report there is evaluation regarding the reason
due to which the company is in need of consultancy. There is need of taking proper guidance so
that they are able to understand the major problem that is being faced by them in order take
suitable actions in future. There is need of identifying the issues so that the company is able to
know about their problems. In the end of this report, there is evaluation related to some
suggestions and recommendations that will assist the company in future activities.
MAIN BODY
Part 1
Reasons
All the business organisation need helps in order to enhance the operations. The
consultancy firms help them to carry on the operations in effective manner and understand the
major reasons of problem. It is necessary to take wise decisions as per the requirement in market.
The business case includes so many ineffective decisions are taken by the company due to the
reason there is requirement of taking suitable actions for betterment of company (Rendtorff,
2020). The founder of the company is highly dissatisfied and requires positive change in the
company. Original creations work to launch new products in the market and still they are facing
business losses. There is some problem that the company is facing in their operations and by
taking necessary assistance from consultancy firm they will be able to identify the problems.
There are several reasons due to which Original Creations are in need of taking consultancy and
they are stated below:
Identify problem: Original creation want to analyse the major problems and their root
cause. The consultancy firm will carry on proper research. They will ask the employees about the

problems they are facing so that overall internal structure of the company can be identifies. This
assist the business to take necessary action for their growth and success. It is also seen that the
consultancy will check the external market so that impact of external factors is also analysed by
the firm (Liao and et.al., 2022). The business organisation will be able to know about all the
issues that they are facing and this helps the company to manage the overall work. All the
problems will be stated by the consultancy and they will make a report that will help to
understand the trend of problem. All the ineffective actions that are taken by the company will be
identified and will make the overall business successful.
Providing market specific expertise: It is necessary for the company to take help and
guidance from the market experts. This will help to know about the required changes that will
make the firm effective in market. The market specific advice is necessary for the client and will
help them to take necessary actions of improvement. There is key role of working as per the
trends as they are able to manage the working in effective manner. The use of such advice is
necessary to provide effective situation in the market. This is necessary to serve the requirement
if customers as per the trend in market. This will help the Original Creations to manage the work
and enhance their sales.
Driving change: The process of change management is difficult for the organisation and the
consultancy firm is able to help the company in bringing changes. It is analysed that there is
requirement of certain changes so that they are able to manage the overall performance. The
company needs of undertake changes and implement the same (Rabetino, Kohtamäki and
Federico, 2021). The consultancy firm will help to know about the requirement of changes and
will work to attain them. It will help Original creations to carry of the work effectively and
enhance their sales in market.
Providing objectivity: The consultancy firm will also work to provide objectivity to the
Original creations. The company does not have clear goals and due to this reason they are unable
to manage their sales and profitability. The consultancy will help them to attain clear and smart
objectives and they will work on the same in order to attain the position in market. It is necessary
for them to have proper direction and then take all the steps in the particular way.
Training and monitoring the employees: All the work in the business organisation is being
done by the employees. It is necessary for the company to carry on the work according to the
guideline being assigned to them. The consultancy firm will monitor the performance of the

employees (De Angelis, 2018). It will help them to know about the strengths and weakness of the
employee’s. All the areas of improvement of the employees must be analysed so that the actions
are taken. It is seen that the consultancy will help the employees of Original Creation to manage
the working and then provide training. This is necessary for the consultancy to provide effective
training to all the employees so that they are able to enhance their overall performance. This is
necessary for the company and their successful position.
Need of assistance: In order to get proper assistance and advice there is need of taking
consultancy. It will help Original creations to know about all the necessary actions that they must
take in future (Rahimian and et.al., 2020). Guidance will provide them alternative options that
they have to choose for their success and development.
Above are the reasons that motivate Original Creations to take consultancy. All of their
problems will be identified and this will help them to take necessary action in future.
Key Issues present at Original creations
There is need of analysing the issues present before a problem. The company that is able to
manage the work and know about their weakness is able to become successful. The nature of
business environment is dynamic and there are alterations that take place on regular basis. So
there are several issues that are being faced by Original creations and they are mentioned below:
Ineffective quality: One of the major problem being observed in the operations of Original
creations is related to the ineffective quality of the products. The company works to design the
product by their own but do not manufacture the same. The outsourcing does not guarantee the
product quality and due to this reason the products of company are not up to market. The
customers file complaint regarding products and their quality (BAĞIŞ, 2020). The customers are
not satisfied with the products that are being offered by the company. The newly launched
product toenail clipper was showing low sales then the expectation. The customers were not
satisfied with the product due to the low quality.
Low sales and ineffective forecasting: The company is facing major issue of low sales and
due to which the founder is in problems and disappointed. There is need of managing the
forecast of sales so that they are able to get the desired results. It is seen that a company that is
able to carry on proper research is able to know about the forecasted sales. This is a problems
seen in the case of Original creations as they do not forecast the sales and launch the product
directly in market. That is the major reason the company faced the problem of low sales.

Another reason of low sales in the market is the company is unable to meet the needs of
customers. Original creation keeps on launching new products but they do not analyse the
requirement of the customers. This is the reason the customers are not satisfied and have a bad
experience. This also reduces the sales of the company.
Big product portfolio: The company conducts a meeting of last Friday on which they ask
all the employees about new idea. The company in the meeting decides a new product and
launch the same in market (D’Andrea, 2020). This is the reason company keep on enhancing the
product portfolio but are unable to meet the quality standards. It is seen that the new product
launched by the company are posted on the brochure of the company and website. It is important
to meet the needs of the buyers and keep them satisfied. Also when Original creations remove
any product from the portfolio they are unable to update the same on their website. Not updated
website of the company is also a major issue. This creates negative image of the company in the
minds of customers.
Low research: The company deals in variety of products that keep the customers interested
about the company. The new products are launched by the company after discussing the same
with the employees. They do not carry any research and make efforts to analyse the requirements
of the customers. The company does not bother to know about the current problem in the market
so that they are able to provide the product that solves the problem of customers in the market.
This is a major issue that is faced in case of Original creations (Hopp and et.al., 2018). After the
company is facing low sales and unable to meet their tasks effectively they are unable to take
effective decision. So another issue being observed in case of original creations is related to their
ineffective decision making and reduces the brand image of the company in market. There is
need of taking feedback from the customers so that necessary steps are taken by the company in
developing their product and enhancing the sales.
Lack of product prototype and testing: The company does not test the product in an
appropriate manner before launching the same. This is the reason the company is unable to meet
the targets. There is need of checking the requirement of the customers and their advice to
improve the products. Testing helps to make necessary changes in the product before launching
them. The strategy that is followed by Original creations is related to sales or no sales. Company
must adopt right strategies that can enhance their working and create effective sales in the
market.

Lack of digital marketing: In the current time each and every business organisation is
working to use digital marketing. Original creations are able to enhance their reach due to lack of
digital marketing strategy (Sanders and Wood, 2019). The effective market strategy is necessary
to persuade the customers and attracted towards the products offered by company.
Recommendations
After all the problems are being examined by a company then the next step is to find ways to
overcome them. The use of right tools and strategies by a company will help the company to
overcome the problems and find their solutions. The company must adopt new ideas and make
changes in their operations so that they are able to manage the overall work effectively. The
following are recommendations for Original Creations:
 There is need of analysing the target customers of the company so that they are able to
manage the working of business. Original Creations must analyse the need of customers
and find best way of reaching them. The use of right technique makes the business
successful. The company must use latest technology and have online presence in order to
serve the needs of customers. It enhances the reach of customers and they are able to
create effective image in market (17 Steps to Take Before You Launch a Product or
Service, 2017).
 The company that understand the need of customers and focus on the same is able to get
business effectiveness. At the time of launching the product the company must spread
information regarding the same so that customers are eager to purchase the product. Also
the review from the customers must be taken as it makes the product more effective. It
also enhances the relation of the customers with Original Creations (7 Product Launch
Strategies to Create Buzz Around Your Business, 2019).
 There is need of analysing the external situation of the market so that Original Creations
is able to launch the product as per the requirement of customers. By forecasting the
sales, a company is able to enhance their revenue position in market. Right sales forecast
is necessary enhance their position in market (How to Forecast Sales for a New Product
or Service, 2020).
 There are certain stages that must be followed by Original Creations at the time of
product launch. These stages play a critical role in launching the product in effective
manner by enhancing awareness in the minds of customers. The company must create a

sample prototype of the so that it can be tested in the market. The right promotional
strategies must be followed by the company in order to reach the customers effectively.
The company must provide post sales services to the customers in order to build relations
with them. All the stages have their own importance (10 stages of launching a new
product, 2020).
 The promotional activities make Original Creations able to reach the customers in proper
manner. The business organisation must enhance the traffic on the website as it enhances
sales of the company. The right techniques are necessary to cater the requirement of the
customers and provide them best products. The use of social media is enhancing in
today’s time and this will help them to make more and more customers aware. The email
marketing strategy used by the company also tells the customers about the new offers and
discounts (12 Ways to Effectively Promote a New Product or Service, 2022).

CONCLUSION
From the above report, it is concluded that there is key role of management in success of a
business. The company must carry on proper research and analyse the current trend in market in
order to operate effectively. There are certain issues that are faced by the business case so they
require business consultancy. The key issues faced by the company are mentioned in the report.
In the end, effective suggestions to enhance the performance and solve the problems are
discussed.

Part 2
INTRODUCTION
Personal reflection part of any report is the summary of the learning portion which an
individual have learnt throw several courses or experience. This report include my personal
reflection which is based on my learning experience documented by the general entries in BREO
which is the second assessment of the given report. Journal entries among the week 6 to 10 are
written in the summarized form in this report.
MAIN BODY
As per the module of week 7, I have learn a lesson of introduction to human resource
management. Human resource management can be defined as the process of a maintaining the
humans and human activities in the business organization which is found as essential to perform
all the operations in a smooth and effective manner. In simple words it can be defined as a old
those activities which are related to the management of work and people working in the
organisation is defined as a human resource management. From the respective module I have
attended several sessions which developed the knowledge of introduction to Human Resource
Management along with the knowledge of motivation. I give the experience of my learning from
this week as 4 which is considered as the positive learning. Along with this I also give the rating
4 to the feeling about my studies in general. If I have to give three words which can describe my
feelings about the respective module, I will use good, interested and happiness. Introduction to
human resource management session help me in knowing about the several aspects which have
been followed and several theories which are to be adopted by the management in order to
maintain their employees so that they can work effectively and the goals and objectives of
organisation can be achieved. It is also necessary for me to know about the motivation concept
because it is also necessary for me to keep all the employees motivated at work place because it
result in introducing effectiveness and efficiency in the task performed by the employees of
organizations. From this module I have learn about the employees and their motivation process.
For learning sessions and lessons from next module I have made a plan of learning about several
other skills which include information technology, IT systems and supply resource planning.

Moving to the next module or week 8, I have learnt about the advance and new
technology which can be used in business and moving to the online business as well. It shows the
several benefits and advantages of Technology in the business organisation. On the other hand
the use of Technology also bring several issues and problems which are related to the technology
environment. This module help me in understanding all the basic elements of online business
along with the use of technology in the business and its benefits. From this session I have learned
several new lessons related to the introduction of Technology in the business organisation which
include information technology, IT systems along with the supply resource planning. These
sessions are important for me to understand and learn about the aspects of Technology in the
business organisation. Introduction of information Technology bring several advancement in the
business operations which can save the time money and manual efforts as well. By knowing
about the supply resource planning, I can plan effectively related to the resources available in the
market and organisation. Managing the inventory and resources in an active and efficient manner
is only possible because of the supply resource planning. This planning also leads to the doing
arrangement of resources in order to perform all the operations effectively. If I have to give some
words for the purpose of describing my feelings related to the module of this week, I will use
impressed, good and excited because I take interest in the technological field from my first day.
From this week I can conclude that I already have interest in the technological department but I
worked on my technology skills to make the moral effective and efficient so that I can use it for
the purpose of gaining higher success and achievement. My experience of learning this week was
average so I give 3 rating from 1 to 5. But because of my interest I take higher involvement in
the learning activities, so I will give 4 rating to my feeling which I get during the studies of
general. While I was learning this module, a future planning of the next module has been also
done which state my action points for the next module which include innovation and
international business, entrepreneurship topic materials along with the innovation process at
Google.
Innovation is found as the important part of a business organisation because it works for
retaining the customers and attract them towards organisation. Innovation is defined as the
process of introducing something new and different in the business organisation in order to
attract the customers. In the context of international business, it is necessary to bring innovation
on a time because it help the firm in meeting the competition and gaining the higher profitability

and productivity. From this module I have learn the importance of innovation in the
entrepreneurship and the international business. International business refers to those business
which perform their operations in the international market. I also learn about the process how the
entrepreneurs bring some innovative ideas in their business which leads to the increase in
profitability of organisation. I have also worked on the attributes of entrepreneurs. This module
also state that, it is necessary to take some risk while I am investing money in a business because
it is a risky task to make the business successful. From this module I have learn about the aspects
of innovation and international business, entrepreneurship topic materials along with the
innovation process at Google. All of these topics bring some changes with in the thinking of
myself and I started thinking like an entrepreneur by knowing about their own all aspects. I give
the four rating from 1 to 5 related to my experience of learning of from this week and module
along with my feeling which I have studies in general. If I wanted to describe my feeling related
to the module of week 8, I will use impressed, good and excited as well. All of the modules have
been already covered which give the sufficient knowledge of starting of business. This module
work on the enhancement of my skills and making them as an entrepreneur. Along with this, I
have also adopted some attributes of entrepreneur within myself in order to making my
personality as an entrepreneur and bring some innovation in the business. It is necessary for me
to develop my thinking and skills as compared to the entrepreneur if I would like to start a new
business in the market.
CONCLUSION
From the above report, it has been concluded that refractive portion state the personal
development and learning aspects of an individual. I have worked on my several skills which I
have listed above. Some of them are innovation, Human Resource Management, motivation,
information technology, systems of information Technology, supply Resource planning and
many more. All of these skills help me for the future growth and success along with the getting
the Good career opportunity in the future.

REFERENCES:
Books and Journals
BAĞIŞ, M., 2020. A LONGITUDINAL ANALYSIS ON THE MICRO-FOUNDATIONS OF
STRATEGIC MANAGEMENT: WHERE ARE MICRO-FOUNDATIONS GOING?.
Business & Management Studies: An International Journal, 8(2), pp.1310-1333.
Bowden, B., 2020. Intellectual enlightenment: the epistemological foundations of business
endeavor. The Palgrave Handbook of Management History, pp.321-344.
D’Andrea, F.A.M.C., 2020. Strategic marketing & Austrian economics: The foundations of
resource-advantage theory. The Review of Austrian Economics, 33(4), pp.481-501.
De Angelis, R., 2018. Business models in the circular economy: Concepts, examples and theory.
Springer.
Ford, M. and Rungani, E.C., 2019. Business Management Foundation: BEC 121F/122L,
Supplementary Examinations January 2019.
Gabriela-Livia, C., 2021, May. EFQM Excellence Model–European Foundation for Quality
Management. In Proceedings of the 6th International Conference on Education Reform and
Modern Management (ERMM 2021).
Hanson, L., Munro, F., van Reeuwijk, D., Spadaro, D., Lockard, T. and Smalley, M., 2020.
Arbor Day Foundation New Business Venture.
Hopp and et.al., 2018. Disruptive innovation: Conceptual foundations, empirical evidence, and
research opportunities in the digital age. Journal of Product Innovation Management, 35(3),
pp.446-457.
Kang, N., 2021. Erratum to “Scientific Foundation of Real-Time Input-Output Tabulation
Method and AI”[American Journal of Industrial and Business Management 9 (2019) 1831-
1872]—Organic Combinations and Connections between the Optimal Input-Output
Planning Model and Big Data, New Cloud Computing Technology, Internet of Things or
New Internet Industry. American Journal of Industrial and Business Management, 11(7),
pp.719-766.
Liao and et.al., 2022. The Effects of Behavioral Foundations and Business Strategy on Corporate
Dividend Policy. Frontiers in Psychology, 13, pp.849238-849238.
Paschek, D., Ivascu, L. and Draghici, A., 2018. Knowledge management–the foundation for a
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Pattinson, S., 2020. The Hextol Foundation: building a sustainable social enterprise business
model. The International Journal of Entrepreneurship and Innovation, 21(1), pp.72-80.
Rabetino, R., Kohtamäki, M. and Federico, J.S., 2021. A (re) view of the philosophical
foundations of strategic management. International Journal of Management Reviews, 23(2),
pp.151-190.
Rahimian and et.al., 2020. Developing a Customer Experience Management Framework in
Hoteling Industry: A Systematic Review of Theoretical Foundations. Journal of Business
Management, 12(3), pp.523-547.
Rau, S.B., Astrachan, J.H. and Smyrnios, K.X., 2018. The F-PEC revisited: From the family
business definition dilemma to foundation of theory. Family Business Review, 31(2),
pp.200-213.

Rendtorff, J.D., 2020. Totalitarianism, Practical Reason, and Judgment: Philosophical
Foundations for Business Ethics and Philosophy of Management. In Moral Blindness in
Business (pp. 203-231). Palgrave Macmillan, Cham.
Sanders, N.R. and Wood, J.D., 2019. Foundations of sustainable business: Theory, function, and
strategy. John Wiley & Sons.
Online
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12 Ways to Effectively Promote a New Product or Service, 2022. [Online] Available through: <
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17 Steps To Take Before You Launch A Product Or Service, 2017. [Online] Available through:
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you-launch-a-product-or-service/?sh=32657e5519cf>
7 Product Launch Strategies to Create Buzz Around Your Business, 2019. [Online] Available
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How to Forecast Sales for a New Product or Service, 2020. [Online] Available through:
<https://www.allbusiness.com/how-to-forecast-sales-for-a-new-product-or-service-35418-
1.html#:~:text=To%20begin%20forecasting%20sales%20for,unit%20price%20to
%20calculate%20sales.>