Importation and Sale of Unbranded Sportswear

Our business revolves around the importation and the sale of unbranded sportswear to
schools, amateur sports teams as well as sporting academies. We have a well-designed supply
strategy for our products to ensure that we minimize costs and maximize profits aiming at
reaching our long-term strategic goals. This supply design also enables us to create a
competitive advantage over our competitors so that we can comfortably survive in the ever
competitive market. According to a research done by (Mody, 2017), China is one of the
world’s leading fabric manufacturer that uses a number of cost-cutting strategies to ensure
that the final product is not only quality but also cheap and therefore affordable by the
consumer. Due to this reason, therefore, our clothes will be imported from Chinese factories.
These Chinese factories will be responsible for sourcing raw materials and making costumes.
Our role, therefore, will be placing import orders from these Chinese companies and selling
them to our target market. While Australia has a significant number of fabric manufacturing
companies, manufacturing in Australia is relatively more expensive as compared to China.
Adopting these Australian products will, therefore, mean increased costs which consequently
decreases the revenues. That, in turn, prompts an increase in the price of the commodities
thereby diminishing the appeal of our brand. Having a sure source with constant supply from
Chinese cloth manufacturing industries, our business is thereby assured of a never-ending
products stream thereby promising a constant supply to our target customers. Our business is
assured to thrive well in the market since it has been tailored to be different from that of other
competitors in several ways. For instance, our product does not have a physical retail outlet.
According to (Maglaras, 2016), most of the businesses across the world incur a lot of
unnecessary costs in the zeal to maintain their physical retail outlets. For instance, they incur
water bills, electricity bills, rent and security payments. These costs lead to an increasing in
the price of commodities with the aim of passing the bill costs to the final consumer which
has the effect of scaring away potential customers. That means, therefore, that our product