BK210: Market Research Report 2022

BK210 Market Research Report
Jonathan Coker
MIT190406
5/2/22
—
Market Research
—
Prof Siva Muthaly

Assessment Cover Sheet
Student ID Number/s: Student Surname/s: Given name/s:
MIT190406 Coker Jonathan
Course: Bachelor of Business School: MIT
Unit code: BK210 Unit title: Market Research
Due date: 4/2/22 Date submitted: 5/2/22 Campus: Sydney
Lecturer: Prof Siva Muthaly Tutor: Prof Siva Muthaly
Student Declaration
I/We declare that:
1. the work contained in this assignment is my/our own work/group work, except where
acknowledgement of sources is made;
2. certify that this assessment has not been submitted previously for academic credit in this or any
other course;
3. I/we have read the MIT’s Plagiarism and Academic Misconduct Policy Procedure, and I/we
understand the consequences of engaging in plagiarism, collusion and Contract Cheating;
4. a copy of the original assignment is retained by me/us and that I/we may be required to submit
the original assignment to the Lecturer and/or Unit Co-ordinator upon request;
I/we have not plagiarised the work of others or participated in unauthorised collaboration (collusion) or
Contract Cheating when preparing this assignment.
MIT ID Signature Date
MIT190406 JC 5/2/22
For Assessor Use Only (if not marked on Moodle)
Name:
Position
Date:
Signature:
Marks/Grades:
REPORT TITLE PAGE 2

Table of Contents
1. Table of Contents --------------------------------------------------------------- 3
2. Executive Summary ------------------------------------------------------------ 4
3. Body--------------------------------------------------------------------------------- 5-12
3.1 Introduction/background -------------------------------------------------------- 5
3.2 Objectives ---------------------------------------------------------------------------- 5
3.3 Literature Review ------------------------------------------------------------------- 5-6
3.4 Methodology ------------------------------------------------------------------------ 6
3.5 Data Collection----------------------------------------------------------------------- 6
3.6 Data Analysis ------------------------------------------------------------------------ 7 -11
4. Recommendations/Limitations --------------------------------------------- 12
5. Conclusion ------------------------------------------------------------------------- 12
6. References ------------------------------------------------------------------------- 13
REPORT TITLE PAGE 3

Executive Summary
The purpose of this report is to understand the consumers feelings towards new and current
marketing methods such as influencers, privacy, data analysis and AI. Research was conducted and
from this research hypotheses on these topics were created to find the true answer to the consumers
feelings towards them. After the survey was taken, the data was analyzed, and the results can be seen
in the report below.
REPORT TITLE PAGE 4