Outline Digital Marketing Plan

CIM LEVEL 4 Digital Marketing Techniques There are 3 Tasks, I need that you do the Task 3 only Task 3 - Plan Digital Management Need to do the 3 letters in the task 3.A, 3.B and 3.C 3.A can be 500 words 3.B can be 125 words 3.C can be 125 words I'm sending 2 files: 1 file with slides from the assignment, the Task 3 starts with the slide number 24, follow all the rules please. The other file is (Digital My.doc) what I have done so far start on page 10 to do Task 3

Running head: TASK 3 – PLAN
DIGITAL MARKETING TECHNIQUES
[TASK 3 – PLAN]
Name of the student:
Name of the university:
Author note:

1TASK 3 – PLAN
Table of Contents
TASK 3 – PLAN.............................................................................................................................2
TASK 3A - Outline Digital Marketing Plan................................................................................2
TASK 3B - How the Plan’s Actives will Be Monitored and Measured......................................6
TASK 3C – Recommend an Environmental Scanning Approach...............................................7
References........................................................................................................................................8

2TASK 3 – PLAN
TASK 3 – PLAN
TASK 3A - Outline Digital Marketing Plan
Clear objective(s)
Objective Specific (S) Measurable
(M)
Attainable
(A)
Relevant (R) Time-Bound
(T)
1. Tasty food
at best price
people in the
age group 25-
35 years are
crazy for
tasty fast-
foods
increasing
footfall
across each
Chozen
Noodle
outlets
people will
come for the
taste;
however,
sales forecast
will only
predict an
approximate
turnaround in
short-term
the objective
relates to the
food demand
of the target
customers as
they like
tasty fast-
food as well
as want to go
for the new
and healthy
options
1-2 months
2. Healthy
food options
target
customers
want to go
beyond their
usual choices
increasing the
purchase of
raw materials
and the sales
of healthy
it is
attainable if
priced
competitively
the
acceptability
for healthy
food options
is increasing
2-3 months

3TASK 3 – PLAN
if it makes
sense
food options in the target
customers
Table 1: SMART objectives
The above table mentions of the SMART objectives for the chosen theme for Chozen
Noodle.
Outline the digital marketing mix
The digital marketing mix can be performed through 7P’s framework. However, the
suitable elements of the 7P’s will only be used.
Product  In the tasty food segment, there will
be rice or noodles like Panang
Chicken, Teriyaki Chicken, Sweet
Sour Chicken, Vegetarian Spring
Rolls, Chicken Goyza, Sushi, Soups
and Salads (Chozen.co.uk 2020).
 In the healthy food segment,
vegetarian and vegan options.
Price Cost-competitive pricing will be followed.
Place Chozen Noodle’s outlets and online sales

4TASK 3 – PLAN
through working with food delivery vendors
Promotion Word-of-mouth publicity, SEO, official
website, social sites, etc.
People Content team to take care of the SEO activity,
the existing workforce to take care of
different activities in stores and web designers
for official website activity as required.
Process  Marketing and promotion
 Content designing
 Online sales
 Store sales
Physical evidence  Stores
 Online sales using SEO to be
searchable and supplying through food
delivery vendors
Table 2: Marketing Mix for Chozen Noodle
The above tables outline the marketing mix and digital tools to be used to sell the business.
Digital tools to be used
1. SEO
Search engine optimization will increase the search rate for Chozen Noodle.

5TASK 3 – PLAN
2. Social sites
Few social sites such as YouTube, Facebook, Twitter and Instagram can be useful.
3. Online sales
This can be facilitated by working with food delivery vendors.
Implementation plan
Activity (March-May)
2020
(June – August)
2020
(September –
November) 2020
December 2020
SEO
Social Media
Marketing
Online Sales
Table 3: Gantt chart for Implementation schedules
The above is a detail of work schedules to take place over one year. The description of
activities to perform are as mentioned below (Durmaz and Efendioglu 2016):
 SEO can be implemented either by forming a separate team of SEO experts or
outsourcing this task to an SEO consultant. Outsourcing should be the preferred option as
developing a team of SEO experts will involve intensive operations like recruitment &
selection, training, investments and deployment of works. Conversely, outsourcing will
enable to access the readymade expertise in SEO.

6TASK 3 – PLAN
 Social media marketing can be implemented by hiring a social media marketer.
 The use of SEO and social sites will help increase the search rate for the business. Online
food delivery apps will be used to supply foods.
Outline a budget
Activity Cost
SEO £295 for a monthly contract
Social Media Marketing £125 - £325 to be invested in hiring a social
media marketer
Online Sales a commission fees of 10%- 20% per order to
be paid to the delivery partner
Table 4: Budget
TASK 3B - How the Plan’s Actives will Be Monitored and Measured
Activity Monitoring and Measuring
SEO and Social Media Marketing  Page views: Views should be higher
 Search engine traffic
 Conversion rate: The aim can be to

7TASK 3 – PLAN
touch 5% or even more.
Online Sales customer rating
The above is a mention of metrics to follow to monitor and measure the efficiency of
social media marketing and SEO. It also indicates how to assess the efficiency of online sales.
The aim of this marketing mix should be to ensure as much page reviews as is possible. More
engine traffic will be needed for more visits to the website and social sites. The higher
conversion rate would mean visitors are liking contents they are being explored too. Customer
rating for the delivery service would indicate whether the partnership working has been fruitful
for Chozen Noodle (Piñeiro-Otero and Martínez-Rolán 2016).
TASK 3C – Recommend an Environmental Scanning Approach
Out of many tools and techniques that exist, Chozen Noodle is recommended to use
PESTEL analysis, SWOT analysis and Ansoff Matrix. PESTEL will inform on the challenges,
opportunities and rising trends having a significant impact on the business. By having
information in these areas, a Chozen Noodle can adjust accordingly with the trending facts as
well as attempt to mitigate its potential risks. SWOT indicates whether there are few rooms left
to improve. The weak areas need to be improved to capitalize on the opportunities identified.
Ansoff Matrix is beneficial in identifying the best growth strategy for both the existing as well as
future states of the business (Oraman et al. 2018).
References

8TASK 3 – PLAN
Chozen.co.uk 2020. Chozen Noodle | Fast fresh noodles and sushi. [online] Chozen.co.uk.
Available at: https://www.chozen.co.uk/ [Accessed 27 Feb. 2020].
Durmaz, Y. and Efendioglu, I.H., 2016. Travel from traditional marketing to digital marketing.
Global Journal of Management and Business Research.
Oraman, Y., Unakitan, G., Konyali, S., Basaran, B. and Abdikoglu, D.I., 2018. WHAT
EXTERNAL AND INTERNAL FACTORS AFFECT ORGANIC FOOD SECTOR?. New
knowledge Journal of science, 7(2), pp.33-44.
Piñeiro-Otero, T. and Martínez-Rolán, X., 2016. Understanding digital marketing—Basics and
actions. In MBA (pp. 37-74). Springer, Cham.