Exploring Opportunities and Challenges of Outsourcing Business Operations in Bangladesh: A Case Study of Nike

Running head: RESEARCH
Business Research
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1RESEARCH
Table of Contents
Introduction......................................................................................................................................2
Project Objective.............................................................................................................................2
Project Scope...................................................................................................................................3
Literature Review............................................................................................................................3
Conclusion and Recommendations..................................................................................................9
References......................................................................................................................................11

2RESEARCH
Introduction
Outsourcing is an essential part of modern day business operations, which is mainly
implemented by multinational corporations to reduce the cost of business functions. Reduced
cost of business operations and increasing the efficiency are the major advantages of
implementing Outsourcing business functions. Major examples of outsourcing business is
evident from the business activities of American and European Nations, which outsource jobs
some other developing countries including India China and Bangladesh. The job opportunities of
outsourcing business is not only limited to manufacturing unit, it is also implemented to hire
customer service jobs, especially in the form of call centre and back office duties (Lun et al.
2016).
It is important to explore both the positive and negative side of Outsourcing business
operations in order to understand its implication in the context of current global environment.
This will also help in the matter of improving the existing business environment that is needed to
generate high end business opportunities for better levels of business outsourcing. It is also
possible to explore the existing economic environment that is needed to understand the future of
the job market in the global business environment.
Project Objective
In the given context the current project will aim to highlight the existing literature related
to opportunities and challenges in Outsourcing business operation. The advantages and
challenges will be discussed in the context of Bangladesh, which is currently regarded as one of
the emerging economies in the global platform. The case study of Nike will be discussed in the
current context, which will help to understand the importance of Outsourcing business operation
in existing external business environment of Bangladesh.

3RESEARCH
Project Scope
The scope of the current project is limited to discussing positive and negative sides of
outsourcing business. It will therefore be possible to discuss upon the existing opportunities that
is associated with Outsourcing business. The economic background condition of Bangladesh will
be discussed, which will help to understand the current business environment that is favorable in
implementing Outsourcing business. It is therefore be possible to discuss the business
opportunity for Nike, which is currently outsourcing business jobs from Bangladesh.
The scope of the project includes exploring the given business environment of
Bangladesh that will help to predict the future economic trends of the nation. The government
reports and existing literature will be discussed, it will be possible to highlight on the existing
gaps of literature and suggest the ways that can be implemented by the Bangladesh government
to overcome the existing challenges related to the outsourcing business.
Literature Review
The existing demographic environment of Bangladesh provides high level of business
opportunity for outsourcing. This is mainly possible due to the ease of word constraint that is
motivated by the government policy of encouraging foreign cash flow. The IT segment is mostly
benefited with the policy of outsourcing business, which has allowed Bangladesh to be one of the
major players in global economy. The country is also arising as one of the favorite Outsourcing
Destination for foreign business. As mentioned by Kaur and Sharma (2017), the Outsourcing
business is mainly driven by advanced level of data that are gathered from client-server sources.