Table of Contents EXECUTIVE SUMMARY............................................................................................................1 INTRODUCTION..........................................................................................................................2 LITERATURE REVIEW...............................................................................................................2 Different forms of communication in company.........................................................................2 ANALYSIS AND DISCUSSION..................................................................................................4 PERSONAL COMMUNICATION EVALUATION.....................................................................5 ANALYSE................................................................................................................................7 CONCLUSION...............................................................................................................................8 REFERNCES..................................................................................................................................9 .......................................................................................................................................................10
INTRODUCTION With the advent of technology to previously unimaginable heights, the importance of workplace and business communication has become more profound. Communication is a pretty generic term in today's modern world and it takes up different meanings in various scenarios (Mai and Hoffmann, 2014). IN regard of business communication, it signifies the channel of exchange of thoughts and opinion which exist within an organisation, and also the medium that pass from from one company to another. In regard of hotel industry, its core function is to provide high level of customer satisfaction for that they require an effective and transparent communication which lead them to gain competitive advantage within globalised industry. This report is based on Hilton Colombo Hotel, which is awarded as the title of Sri Lanka's Leading Hotel. In this study, it includes impact of effective communication in modern world as well as over hotel industry, various forms of transmission in organisation and the preparation of personal communication evaluation in order to bring impressive conversation by adapting suitable techniques to overcome over barriers of communication is also discussed in this report. LITERATURE REVIEW Different forms of communication in company AccordingtoLarryMogelonsky,2017,Asthemodernconnectionhavemade conversation and information transmission easier, faster, less expensive and more efficient. However, business communication is an integral aspectwithin an organisationas it help them manage and running their business operation and function (The Communications Hierarchy in Three Principles and Five Tips,2017). However, company uses variety of media to exchange thoughts or ideas like radio, outdoor ads, television, internet and even the spoken word of mouth. As already mentioned, the digital era has brought with it many new facets and means for the purpose of business communication. Hence, some of the mode of communication which every business applies within their firm's operation are as follows: E-mails:It is a cheap, easy and quick way of conversation mode and giving it an edge over others in communication with the remotest part of globe, in a manner that both sender and receiver find convent (Steele and Plenty, 2015). Though it may appear less personal than face to face meeting or phone call , e-mail gives the opportunity to send documents, pictures, videos with the same credibility as faxing it or delivering by hand. On the other hand, one should take
utmost care while passing conversation through e-mail as tere is a possibility of arising ambiguity and misunderstanding between multiple recipients and sender, that could forge a weak point in this mode of communication. Meetings:In this, two or more individuals come together with an aim to exchange information in a planned manner and discuss issues and implement corrective course of action or decision in order to generate best working environment and provide high level of satisfaction. However, it has its own positive and negative impact within firm's working condition. Hence, it render social and emotional support as each member get personal support from each other when they meet and exchange ideas which allow them to make bolder decision because of united strength. Whereas, it is time consuming process as well as in some situation members come unprepared and rely on others which effect manager by delaying in decision making or resolving conflict within company. Face to face:It is one of the oldest way of communication yet still it is regarded as most effective mode of conveying information from one to another. It mainly require the physical presence of both parties involved, removing any vestiges of ambiguity and make sure that whether matter have been mutually understood. On the other hand, it may not be suitable for those who are nervous and poor communicator which leads to misinterpretation and dispute among individuals (Jackson, 2014). Video Conference:This mode is mainly utilised by most of the companies as they use ezTalks Meetings in order tom make their communication seamless. Such mode of transmission permit on sender to send information to a cluster of destination computer simultaneously which expand the network of contact in an impressive way and help them to communicate from any part of the world at nay time. At the same time, its major shortcoming is technical difficulties that could result from software, hardware or network failure as well as to set up video conferencing in an office can be bit of expensive which holds them back to conveying each other. Principles of communication Some of the practices or ways to make business conversation more impressive and productive are as follows:
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Clarity:It is one of the important principle as it concern with sending the message clearly and confidently so that receiver can easily understand the content and it helps them to control over conflict of interest or misunderstanding in order to generate healthy working culture. Attention:Each individuals have their own emotions, behaviour, perception so that they may respond differently to message. IN order to make communication more productive, the receivers attention should be drawn towards message. However, the act of superior also capture the interest of subordinate which encourage them to follow what they observe that bring positive attitude within manpower and it enhance firm's productivity (Roth, 2014). Consistency:Every conversation must be purposeful and should be related to particular subject. Therefore, the message must be consistent and pertinent to goal of communication. Hence, any message conflicting to purpose will affect negative conversation process. ANALYSIS AND DISCUSSION With the advanced communication techniques, face to face has considerably decreased over recent years. The electronically expeditious mode of transmission over telephone and emails or instant chat have taken an upper hand in today's modern world of hotel industry. The personal touch and flow of emotions have disappeared with the electronic communication taking precedence over day to day life cycle. Everything has both a positive and negative side, and the impact of technology on communication process also comes in a mixed way. However, digitalisationmadecommunicationmoreeasierandstrengthentherelationshipbetween employer and employee within hotels. Along with this, emails, video conferences, meetings promoted faster decision making process which lead Hilton Colombo Hotel to enhance its growth and proficiency in an innovative or creative manner. Furthermore,these tools improves the transmission of inter departments as they help mangers to track exact dispute and enables them to provide fair or best solution so that there will be less intervention of misunderstanding or misconception among manpower of company (Aten and Thomas, 2016). Apart from this, the above mentionedprinciples of communication assist Hilton Colombo Hotel to maintain a healthy relationship between superior and subordinate by providing clear or conscience content so that there will be less possibility of arising misinterpretation or ambiguity and at the same time it enrich firm's brand image within an industry.
PERSONAL COMMUNICATION EVALUATION It is considered as an useful tool which enable an individual to identify its weakness as well as encourages them to improve their shortcoming in order to build a better working culture. In regard of Hilton Colombo Hotel, communication has a vital role in leading them to great enhancementor growth within business premises. However, its manger evaluates their strength and weakness so that they can tackle over conflict or misunderstandings between employees and provide productive service to customers or superior in a better way that lead them to obtain profit maximisation.Afterexaminingthemselvesorcollectingreviewsfrommanpower,Hilton Colombo Hotel manager came across certain positive or negative aspects which are as follows: Strength Presentation:Hilton Colombo Hotel's manager are good at capturing the attention of large crowd in a better way which proves that they deliver their ideas in a very effective or impressive. Along with this, the tone of voice, body language, content of conveying is very interesting which enable crowd to more attentive or active (Lauring and Klitmøller, 2015). Listening:It is one of the sensitive and important skill which Hilton Colombo Hotel contains which help them to avoid the issue of misunderstanding or ambiguity and assist them to provide high level of customer satisfaction that add value to firm brand image. Weakness Spelling:Hilton Colombo Hotel manager undergoes with this issue, as in some words the pronunciation becomes different which create confusion and misinterpretation among employees as well as in customers. Not good in writing:Hilton ColomboHotel manger is not effective in writing as they find difficulties while making bills, writing accounts receipts which generates big issue among customers. Solution to overcome shortcomings However, Hilton Colombo Hotel's manager contain several positive traits which helped them to expand its profitability yet they face some weakness which hinders in accomplished organisational goal in a desired manner. Moreover, one way of tackle over spelling skill is that manage can follow phonics instruction as in this it teaches similar sound words talk about different lettercombination which enable them to provide clear information to customer and
reduce misunderstanding between them. However, manger prepare profession communication evaluation in order to evaluate or measure the skill. Personal Communication Evaluation Communication skill ImportanceStrengthWeaknessStrategyto overcome weakness PresentationEffective presentationskill reduce miscommunicatio n, which is likely the biggest cause ofworkrelated stress. Excellent ListeningIthelpsthemto analyseor understand customerissues ordemandsand helpstomake correctivecourse of action. Very Good SpellingItisverymuch important, becauseinhotel thereareseveral crows arrives who are from different GoodNeedtoattend phonicsclasses, adaptthehabbit ofreadingskill whichhelp managerto
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cultureor languageand eachofthem containsunique slangoftalking. In order to make themclearand authentic,this skillisrequired byHilton ColomboHotel manager (Kankaanranta, Louhiala- Salminenand Karhunen, 2015). pronounceevery word with clarity anditcanbe easily understood bycustomerand employeesinan appropriate way. Notgoodin writing It is an important skill as it become muchmore convenientfor HiltonColombo Hotel's employees andcustomerto communicate theirideas effectively. ModerateHiltonColombo Hotelmanager shouldputtheir mainfocusover vocabularyas well as learn how toframea sentenceina meaningful mannersothat there will be less conflicts.
ANALYSE It has been determined from the above drawn table that Hilton Colombo Hotel manager should put their main interest to overcome spelling skill as it help them to bring high level of satisfaction and motivation among diverse culture of employees or customers that directly reflect over improvement in overall performance as well as enrich firm brand image (Ceschi, A., Dorofeeva and Sartori, 2014). CONCLUSION It has summarised from the above discussed report that communication is a term which plays a crucial role within modern world which is fully digitalised. At the same manner, it has an important aspect in hotel sector which enable them to add value to customer as well as enhance firm's brand image among industry. However, there are various forms of exchanging individuals views or opinions which help them to maintain a better relationship between industries and departments. Yet, there are some barriers which generate conflicts or misunderstanding among employees and it directly influence company's productivity. Thus, personal communication evaluation plan assist an organisation superior to tackle over several obstacle which restrict them to generate a better working environment within business premises.
REFERNCES Books and journals Mai, R. and Hoffmann, S., 2014. Accents in Business Communication: An integrative model and propositions for future research.Journal of consumer psychology.24(1). pp.137-158. Steele, G. A. and Plenty, D., 2015. Supervisor–subordinate communication competence and job andcommunicationsatisfaction.InternationalJournalofBusinessCommunication. 52(3). pp.294-318. Jackson, D., 2014. Business graduate performance in oral communication skills and strategies for improvement.The International Journal of Management Education.12(1). pp.22-34. Roth, S., 2014. The things that go without saying: on performative differences between business value communication and communication on business values.International Journal of Business Performance Management.15(3). pp.175-191. Aten, K. and Thomas, G. F., 2016. Crowdsourcing strategizing: communication technology affordances and the communicative constitution of organizational strategy.International Journal of Business Communication.53(2). pp.148-180. Lauring, J. and Klitmøller, A., 2015. Corporate language-based communication avoidance in MNCs: A multi-sited ethnography approach.Journal of World Business.50(1). pp.46-55. Ceschi, A., Dorofeeva, K. and Sartori, R., 2014. Studying teamwork and team climate by using a business simulation: how communication and innovation can improve group learning and decision-making performance.European Journal of Training and Development.38(3). pp.211-230. Kankaanranta, A., Louhiala-Salminen, L. and Karhunen, P., 2015. English in multinational companies: implications for teaching “English” at an international business school. Journal of English as a Lingua Franca.4(1). pp.125-148. Online The Communications Hierarchy in Three Principles and Five Tips, 2017 .[Online]. Available Through;<https://www.hotel-online.com/press_releases/release/the-communications-hierarchy- in-three-principles-and-five-tips/>
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