Overcoming Barriers to Effective Marketing Planning

This presentation explores the key barriers that hinder effective marketing planning. It delves into the challenges posed by a lack of in-depth analysis, organizational constraints, and other factors that can impede successful strategy development. The presentation then outlines practical steps organizations can take to overcome these barriers and achieve their marketing goals.

Market Planning

Table of Contents
• Introduction..............(slide 3)
• Explain and assess the main barriers to
marketing planning……………….(slide 4-5)
• Explain how the organization may overcome
each barrier to marketing Planning……….(Slide
6-7)
• Conclusion...(slide 8)
• References.....(slide 9)

Introduction
Considering the importance and the
significance of market planning there are
indeed whole lot of barriers in the entire
process. These barriers have the tendency to
restrict the overall market planning, hence it is
extremely important to identify these barriers
and take suitable steps to reduce their impacts
as far as possible

Explain and assess the main barriers to
marketing planning
As put forward by Hoque (2013), the
significant barriers may include
• Absence of in depth analysis-This is by far one
of the most significant barriers that are faced
by the marketing department while
conducting the market planning.

Contd.
• Organizational barriers- Each and every
organization have a set of proper and
predefined goals and objectives that actually
pave the path for the organization.
• A set of well defined goals and objectives help
in providing a proper image of the organization
in the market. However at times this turns out
to be barriers for the organization.

explain how the organisation may overcome
each barrier to marketing Planning.
As put forward by Mello (2014), the problems
are made to be overcome and just like in all of
the other sectors it is also extremely
important to overcome the barriers that have
been identified in the particular sector as
well.

Contd.
Organizational Barriers- Steps should always
be taken and adopted to ensure that the
organizational goals are well defined and they
are actually useful.

Conclusion
The above sections have proved to be
effective enough in analyzing the different
barriers to market planning activities
However; the steps that can be adopted to
overcome these activities have also been
discussed in the above sections

References
• Jiang, K., Lepak, D.P., Hu, J. and Baer, J.C., 2017. How does human
resource management influence organizational outcomes? A
meta-analytic investigation of mediating mechanisms. Academy
of management Journal, 55(6), pp.1264-1294.
• Lengnick-Hall, C.A., Beck, T.E. and Lengnick-Hall, M.L.,
2017.Developing a capacity for organizational resilience through
strategic human resource management. Human Resource
Management Review, 21(3), pp.243-255.
• Mello, J.A., 2014. Strategic human resource management.Nelson
Education
• Mendenhall, M.E. and Osland, J., 2017. Global leadership:
Research, practice, and development.Routledge