Overcoming Communication Barriers in Tourism Development: A Sri Lankan Perspective

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Added on 2024/06/28

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This poster explores the challenges and barriers to effective communication within the tourism industry in Sri Lanka. It examines how physical barriers, language differences, cultural assumptions, organizational structures, and lack of clarity can hinder communication. The poster then outlines strategies to overcome these barriers, including clear communication of objectives, structured messaging, culturally sensitive language, value-adding communication, and a focus on effective communication systems. Finally, the poster discusses the profound influence of culture on communication and negotiation, emphasizing the importance of cultural awareness for successful business interactions.

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POSTER
LO2: Challenges and barriers to effective
communication
The potential barrier for having an effective
communication, which might restrict the
development of tourism business in Sri Lanka
are being stated below:
- Physical barriers which tend to include
using outdated tools that are being used
during communication process which
results in causing background noise, and
other things (Austin and Pinkleton,
2015)
- Language is one of the greatest barrier
which can cause problems among the
people who are communicating as they
may belong from different regions and
may speak different language which
might be difficult to understand
- Cultural is considered as another aspect,
which creates barriers in
communication. This is the result of the
stereotypical assumptions which people
tend to make due to their cultural
backgrounds (Oetzel, 2017)
- Complex organization structure that are
not clear to the employees can cause
several problems where the employees
might not get their desired information
which would help them to carry on their
work
- Lastly, lack of clarity in the information
can also cause problems in
communication which might distract the
audience from the main topic
Image 1: Communication process
Source: (How communication affect
LO3: Strategies to overcome communication barriers
It can be noted that using certain types of strategies could
eventually help in overcoming barriers in communication.
These are being stated below:
- The management should clarify the idea about
building hotel chain in the region of Sri Lanka to
the employees and make the objectives very clear
to them as well (Kwiatkowski, 2017)
- Proper structure of the message should be followed
during the time of sending information so that the
receiver understands the message within his/her
clarity
- The sender of the message should be aware of the
language and tone of the message. This tone
should not hurt the emotions of the receiver and
the content should be brief and precise in nature
(Oetzel, 2017)
- The sender of the message should send messages
properly so that it adds value to the receiver and
increase the interest level among them to conduct
business for a fruitful venture ahead
- Lastly, it is the duty of both the sender and receiver
to put more stress on the communication system so
that it could be effective in nature
Image 2: Effective communication
Source: (District 42 Toastmasters. 2019)

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LO6: Cultural influence on communication and negotiation
It can be noted that culture has a strong influence on communication and negotiation through which the company
can achieve their desired objectives, build relations, and resolve all the disputes that may arise due to lack of
cultural awareness. Here, communication plays an important role, which helps in spreading the cultural awareness
among the concerned people. Further Mussleman, Jackson and Thiele, (2017) states that culture profoundly makes
the people to think, communicate and behave in accordance to the background they belong. Thus, for any
multinational company it is essential for them to undergo certain negotiation process so that they could easily
eradicate the problems raised by cultural differences. Thus, it can be noted that culture plays an important role in
shaping the style of communication that the organisation wants to adapt.
Image 3: Communication process
Source: (LyondellBasell. 2019)
POSTER
Reference
Austin, E.W. and Pinkleton, B.E., 2015. Strategic public relations management: Planning and managing effective communication campaigns.
Routledge.
District 42 Toastmasters. (2019). Effective Communications - Becoming a Better Communicator - District 42 Toastmasters. [online] Available at:
https://d42tm.org/2018/10/13/become-effective-communicator-toastmasters/ [Accessed 7 Jun. 2019].
How communication affect motivation?. (2019). Communication: Effective vs Ineffective. [online] Available at:
https://maxcommunicationmotivation.weebly.com/communication-effective-vs-ineffective.html [Accessed 7 Jun. 2019].
Kwiatkowski, C., 2017. Effective communication as a major key to successful organizational change. Journal of Quality and Environmental
Studies, 7(2), pp.22-29.
Long, L.W., Javidi, M., Hill, L.B. and Normore, A.H., 2016. Credible Negotiation Leadership: Using Principled Negotiation to Improve
International Negotiation. In Handbook of Research on Effective Communication, Leadership, and Conflict Resolution (pp. 430-455). IGI Global.
LyondellBasell. (2019). Effective Communication. [online] Available at: https://www.lyondellbasell.com/en/sustainability/lifebeats/what-is-well-
being/healthy-life/effective-communication/ [Accessed 7 Jun. 2019].
Mussleman, M.E., Jackson, A.T. and Thiele, A., 2017. Effects of communication and negotiation training on women’s entrance into the workforce.
Oetzel, J.G., 2017. Effective intercultural workgroup communication theory. The International Encyclopedia of Intercultural Communication, pp.1-
5.

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Overcoming Communication Barriers in Tourism Development: A Sri Lankan Perspective

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