Overcoming Communication Barriers in Tourism Development: A Sri Lankan Perspective

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Added on  2024/06/28

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This poster explores the challenges and barriers to effective communication within the tourism industry in Sri Lanka. It examines how physical barriers, language differences, cultural assumptions, organizational structures, and lack of clarity can hinder communication. The poster then outlines strategies to overcome these barriers, including clear communication of objectives, structured messaging, culturally sensitive language, value-adding communication, and a focus on effective communication systems. Finally, the poster discusses the profound influence of culture on communication and negotiation, emphasizing the importance of cultural awareness for successful business interactions.

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POSTER
LO2: Challenges and barriers to effective

communication

The potential barrier for having an effective

communication, which might restrict the

development of tourism business in Sri Lanka

are being stated below:

-
Physical barriers which tend to include
using outdated tools that are being used

during communication process which

results in causing background noise, and

other things (Austin and Pinkleton,

2015)

-
Language is one of the greatest barrier
which can cause problems among the

people who are communicating as they

may belong from different regions and

may speak different language which

might be difficult to understand

-
Cultural is considered as another aspect,
which creates barriers in

communication. This is the result of the

stereotypical assumptions which people

tend to make due to their cultural

backgrounds (Oetzel, 2017)

-
Complex organization structure that are
not clear to the employees can cause

several problems where the employees

might not get their desired information

which would help them to carry on their

work

-
Lastly, lack of clarity in the information
can also cause problems in

communication which might distract the

audience from the main topic

Image 1: Communication process

Source: (How communication affect

LO3: Strategies to overcome communication barriers

It can be noted that using certain types of strategies could

eventually help in overcoming barriers in communication.

These are being stated below:

-
The management should clarify the idea about
building hotel chain in the region of Sri Lanka to

the employees and make the objectives very clear

to them as well (Kwiatkowski, 2017)

-
Proper structure of the message should be followed
during the time of sending information so that the

receiver understands the message within his/her

clarity

-
The sender of the message should be aware of the
language and tone of the message. This tone

should not hurt the emotions of the receiver and

the content should be brief and precise in nature

(Oetzel, 2017)

-
The sender of the message should send messages
properly so that it adds value to the receiver and

increase the interest level among them to conduct

business for a fruitful venture ahead

-
Lastly, it is the duty of both the sender and receiver
to put more stress on the communication system so

that it could be effective in nature

Image 2: Effective communication

Source: (District 42 Toastmasters. 2019)

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LO6: Cultural influence on communication and negotiation
It can be noted that culture has a strong influence on communication and negotiation through which the company

can achieve their desired objectives, build relations, and resolve all the disputes that may arise due to lack of

cultural awareness. Here, communication plays an important role, which helps in spreading the cultural awareness

among the concerned people. Further Mussleman, Jackson and Thiele, (2017) states that culture profoundly makes

the people to think, communicate and behave in accordance to the background they belong. Thus, for any

multinational company it is essential for them to undergo certain negotiation process so that they could easily

eradicate the problems raised by cultural differences. Thus, it can be noted that culture plays an important role in

shaping the style of communication that the organisation wants to adapt.

Image 3: Communication process

Source: (LyondellBasell. 2019)

POSTER

Reference

Austin, E.W. and Pinkleton, B.E., 2015.
Strategic public relations management: Planning and managing effective communication campaigns.
Routledge.

District 42 Toastmasters. (2019).
Effective Communications - Becoming a Better Communicator - District 42 Toastmasters. [online] Available at:
https://d42tm.org/2018/10/13/become-effective-communicator-toastmasters/ [Accessed 7 Jun. 2019].

How communication affect motivation?. (2019). Communication: Effective vs Ineffective. [online] Available at:

https://maxcommunicationmotivation.weebly.com/communication-effective-vs-ineffective.html [Accessed 7 Jun. 2019].

Kwiatkowski, C., 2017. Effective communication as a major key to successful organizational change.
Journal of Quality and Environmental
Studies
, 7(2), pp.22-29.
Long, L.W., Javidi, M., Hill, L.B. and Normore, A.H., 2016. Credible Negotiation Leadership: Using Principled Negotiation to Improve

International Negotiation. In
Handbook of Research on Effective Communication, Leadership, and Conflict Resolution (pp. 430-455). IGI Global.
LyondellBasell. (2019).
Effective Communication. [online] Available at: https://www.lyondellbasell.com/en/sustainability/lifebeats/what-is-well-
being/healthy-life/effective-communication/ [Accessed 7 Jun. 2019].

Mussleman, M.E., Jackson, A.T. and Thiele, A., 2017. Effects of communication and negotiation training on women’s entrance into the workforce.

Oetzel, J.G., 2017. Effective intercultural workgroup communication theory.
The International Encyclopedia of Intercultural Communication, pp.1-
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