Oversized Clothing in the Saudi Arabian Market

This paper analyzes the oversized clothing concept in the fashion industry, with a focus on the Saudi Arabian market. It discusses the history, current designers, challenges, and recommendations for the trend.

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Oversized Clothing
Student’s Name
Institution Affiliation
December 16, 2018

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Acknowledgment
I wish to express my gratitude to all the colleagues, the instructors and parents for
supporting me throughout the course and researching this paper. However, I give special
consideration and gratitude to this project’s supervisor, who encouraged and suggested to me the
relevant project tips from the start to its completion. Moreover, I wish to acknowledge, with
much appreciation, the critical duty of the school’s staff for giving me the permission to utilize
the necessary tools and equipment to complete this paper. Finally yet importantly, my special
thanks go to all my teammates who assisted me to gather research parts and offering suggestions
concerning the research.

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Abstract
This paper analyzes the oversized clothing concept in the fashion industry. This paper’s
objective is further narrowed to the Saudi Arabian market that comprises of consumers aged
between 20 to 35 years old. The target market of Saudi Arabia, which specifically comprises of
the young generation, is interested in the current development in the fashion sector. Due to
globalization, many people are concerned with fashion trends. Using primary, carrying out
customer surveys and secondary research analyses, this paper represents the designers’ interest to
introduce the preference of oversized fashion in the Saudi Arabian market. With the fulfillment
of the target market, the country evidently indicates that there is a large oversized clothing
community, which sees the trending significance of this concept. Different boutique shops in
Saudi Arabia enhance the delivery of oversized clothing in the Saudi Arabian market. This paper
also considers the relevant challenges and recommendations of the concepts.
Keywords: Oversized Clothing, Fashion trends, forecasting, Branding

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Table of Contents
Acknowledgment.................................................................................................................2
Abstract................................................................................................................................3
Introduction..........................................................................................................................6
Literature Review................................................................................................................6
Research questions...............................................................................................................9
Methodology........................................................................................................................9
Methods.............................................................................................................................10
Tools..............................................................................................................................10
Discussion..........................................................................................................................11
Market Research............................................................................................................11
Target market.................................................................................................................11
Results................................................................................................................................12
Challenges......................................................................................................................12
Recommendations..........................................................................................................12

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Conclusion.........................................................................................................................13
References..........................................................................................................................14

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Introduction
The main objective of the oversized clothing is to reshuffle the current fashion trends in
the globe. Fashion consumers across the world are always seeking for new trends in the clothing
industry, due to fast fashion (Aichner & Shaltoni, 2018). This paper analyzes the Saudi Arabian
markets, whose consumers consider it easier to access and review the fashion industry and its
trends in the world. Hence, different fashion designers prefer to open their own clothing shops as
design houses and they are working to perfection for the Saudi Arabian market. Like Aarong,
Yellow, Sailor, Rong, shada-kalo, deshal etc. are the well-known mold houses in Saudi Arabia,
most extreme is established in Dhaka city. They are always attempting to give new stylish and
trendy dress for the consumers.
According to Wonmo (2011), clothing designs have to do with thoughts, the manner in
which we live, including what is going on - Coco Chanel (Fashion symbol). Albeit oversized
clothing has been around for some time in the field of oddity form, in the end it is showing up
clothing as well as in regular things like eyeglasses, shoes, trimmings, cars and so on. There are
such huge numbers of outlines in dresses. Deviated examples, cuts, and plans are no new
development for the design world. In spite of the fact that the angles are loaded with unbalanced
plans from different fashioners, the concept of oversized clothes is never new, which means it
can be traced from the Grecian timeframe.

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Literature Review
Baki (2004) argues that despite the fact that fashion products endeavor to be imaginative
and unique, there is just so much that an architect can do to make their work unmistakable or
eye-getting, and operate among these methods is the chance to play with an article of clothing's
cut. This research is further developed by Park & Cho (2014), who argue that for as long as
decade or something like that, extents on the runway have turned out to be increasingly
overstated, and all of a sudden, fiercely oversized garments have gone from decrepit to chic
(Brooks & Simon, 2012). Cardon (2017) pictures the famous people that dressed in t;he past
decades rather than present day tastemakers and found that it would be hard squeezed not to see
the eschewal of fitting and frame embracing style for loose shirts, hoodies, and slouchy pants.
From the times of flappers during the 1920s to the extreme rethinking of the body by Fermaglich
(2002) like Phoebe Philo and Stella McCartney, the historical backdrop of oversized clothing is
loaded with confounded governmental issues. These might be the most powerful crossing point
of gender orientation, class, race, and clothing concept that is analyzed in this paper.
Freedman (2018) affirms that the clothing history discloses to us that oversized or loose
garments originally came into ubiquity during the 1920s (at any rate in Western design). Post-
war mentalities had moved as the principal women in Canada and the United States earned the
privilege to cast a ballot and went to work. Much like their social positions, Kusimova (2017)
agrees that women’s clothing wound up unmistakably increasingly portable, and Coco Chanel
was at the front line of the development to oversized clothing, corseted styles of the past ages.
Fashion was highly appreciated when consumers began to comprehend on the significance of
clothing trends and with it came another arrangement of thoughts for women. This was opposed

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by the consumer need to look sensitive, the vague figure of flapper dresses and Chanel's well-
known two-piece tried to limit signifiers of unmistakable gentility by leveling the presence of
bosoms and hips (Miller, 2007).
Consumers’ understanding of the relevance of oversized clothing in the early 1920s was
realized by its popularity and usage by the female gender, who rehashed the concept throughout
the 20th century. Udale (2008) agrees that the development of the oversized clothing and its
pattern of production had significantly been communicated and used by women who termed it as
dressing like a child. Wan & Stylios (2013) viewed this as a dismissal of the women norm,
which might have been influenced by the affirmation of cultural norms. Much like the moniker
of the acclaimed Japanese brand Comme des Garcons ("like the young men"), more women were
getting to the chance to the two dresses like men and possess indistinguishable spaces from them
in the workforce and in pop culture.
Similarly, as of late, oversized clothing has discovered its direction onto the runway by
methods for streetwear, a pattern obtained from skateboarding and early hip-bounce culture
(Brooks & Simon, 2012). Kangol, Champion, and Timberland were once marks made well
known by rappers and hip-bounce specialists during the 90s that are currently universal all
through the design scene. Streetwear's most famous fare might just be the hoodie, a style that has
turned into a staple in the American closet (Sui et al., 2011). However, this is still perused
contrastingly relying upon the body of the consumers; after the police shooting of youthful
Trayvon Martin in February 2012, Martin's hoodie turned into an image of the generalizations
that are yet held against dark men in the United States (Brooks & Simon, 2012).

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Overall, such is the intensity of oversized clothing. According to Rose (2009), it is
astounding how just changing or underlining the cut of a piece of clothing has the ability to
confound what consumers think about an individual's style, foundation, and convictions. The
historical backdrop of fashion planners who have pulled on misrepresented fits for motivation is
numerous, and there is comfort and portability of a decent oversized sweater or shirtdress.
However, it is disparaging for foundations to introduce this style and the sort of dialect or
references that they draw, taking into account how oversized clothing has been utilized to both
challenge and fortify social traditions in the fashion industry.
Research questions
 What is the history of oversized clothing in the Saudi Arabia Market
 Who are the current Saudi Arabia designers and what concept do they use?
 What are the challenges of the oversized clothing concept?
 How is the target market (age 20 until 35) for the oversized clothing in Saudi Arabia?
Methodology
The research paper depends on subjective and quantitative research both. Subjective
research depends on expert’s interviews and quantitative research depends on individual
customer’s feeling utilizing poll (Oh, 2017). Pattern investigation is a tremendous zone for mold
and we have to achieve it customer’s perspective and master assessment both. In this paper, the
objective populace was young people particularly women whose age go was 20-35 years.
Primary Analysis

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Primary research is the most imperative piece of directing a project venture (Park, H.
(2012). The principle objective is to accomplish in the essential research is to build up reasonable
information, understanding the present pattern, be input from center gathering and understanding
the issues with respect to the theme being investigated. This errand occurred all through the
period between the choosing of the exploration subject and until the important data and
information was required in the zone of the examination. This investigation is principally
dependent on essential research.
Client Survey
Concerning the research on the targeted customers, it was necessary to make survey questions
and offer them to the population. The age group preference was (20-35) years of age. Most of the
concept’s customers were the women due to concentrating on this examination.
Secondary Analysis
Secondary analysis implies writing research. In optional research, we have to take assistance
from the web, books, magazines, and diary and so on.
Methods
Tools
Different projects and systems have been created for use in almost any industry, running
from assembling and quality affirmation to inquire about gatherings and information
accumulation organizations.

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 Stratification: this methodology separated the relevant data from different assorted
literature source that can be used for this specific research.
 Overview: Data gathered from focused gatherings of individuals about their sentiments,
conduct or learning.
Discussion
Market Research
The main and quickest developing instant form marks in Saudi Arabia cannot bargain
anything with their quality. As indicated by their 4ps of their Marketing blend, despite the fact
that they do not have much item assortment, they are effective is putting forth the best quality in
the market. Their limited time exercises are underlined to fabricate their quality and
dependability characteristics on shoppers mind with trust and polished skill in their work, the
cost is not their principle worry to be engaged in their special exercises. As being both maker and
retailer, they have a full control on their creation, conveyance and market outlet. Their potential
buyers are the individuals who recognize that mark design shop is about quality and in particular
the individuals who can manage the cost of the items.
Target market
Market perception was one of the principle discoveries of this work. For field perception,
we went to the city shopping center, situated in the capital city, which is one of the substantial
shopping centers in the nation of Saudi Arabia. In this shopping center, there is a substantial
open-finished window shop named, Deshidos primarily we visited this place. Deshidos is a blend

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of ten eminent nearby brands in the nation (Turney, 2017). We picked and visited this place in
view of the verities of clients are there. In that condition, our perception and discoveries will not
be an objective in explicit areas clients, we secured significantly more territories moreover. Our
objective was to discover the perspectives of client’s decision, the enthusiasm of the plan zone,
how they pick and pursue mold and pattern likewise conversed with them.
Results
Challenges
Clothing grouping and clothing proposal are two vital parts of clothing in vision. We
finish up and dissect the advances and difficulties of these critical techniques. Nonetheless, a few
techniques require further innovative work. Initially, we figure it should expand the idea of fine-
grained. Since the premise of the characterization that ancestors proposed are unpleasant and
basic. In spite of the fact that there are a few people presented the idea of fine-grained, we figure
it ought to be increasingly explicit. For instance, upper clothing can be ordered by sort of sleeve,
neckline, and lower fix (Sterlacci & Arbuckle, 2008). Sort of pant legs, length, and pockets can
group Jeans. Skirts can be arranged by the kind of skirt barrel and hemlines. Furthermore,
clothing additionally can be characterized by shading, material, design, style, type, event, and
feeling. In addition, every one of them has their very own classification.
Recommendations
With the quick advancement of the clothing business, clothing proposal framework pulls
in increasingly more consideration. For clothing proposal, current methods as of now can

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recommend clothing things as per different requirements of clients; however, the exactness is not
sufficient. The purposes behind lacking precision incorporate high changeability of clothing and
youthful innovations in this field. When all is said in done, the techniques for clothing
suggestion can more often than not group into two essential sorts as indicated by the distinctive
ways.
 Content-based suggestion: It speaks to in a few structures (typically literary). The
necessities of clients and the highlights of things are earlier. Furthermore, content-based
proposal can foresee client's enthusiasm about the new things dependent on these
structures.
 Collaborative suggestion: a few people that have a comparative inclination to the client
favor the proposal things. Collective proposal (or synergistic sifting) framework can
anticipate a client's inclination for new things dependent on the support of other
individuals with comparable interests.
Conclusion
In conclusion, oversized clothing and concept can be understood by viewing it as a form
of deformity, which complement the fashion industry. Normally, this cloth’s effect is felt by an
intricate of various sizes, styles, cuts and designs. This paper has analyzed the oversized clothing
that is aimed at reshuffling the current fashion trends in the globe. Fashion consumers across the
world are always seeking for new trends in the clothing industry, due to fast fashion. The
consumers in the Saudi Arabian market, whose consumers considers it easier to access and
review the fashion industry and its trends in the world is the proposition of this research.

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Therefore, different designers prefer to open their own clothing shops as design houses and they
are working to perfection for the Saudi Arabian market.

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