Oversized Clothing in the Saudi Arabian Market

Running head: OVERSIZED CLOTHING 1
Oversized Clothing
Student’s Name
Institution Affiliation
December 16, 2018

OVERSIZED CLOTHING 2
Acknowledgment
I wish to express my gratitude to all the colleagues, the instructors and parents for
supporting me throughout the course and researching this paper. However, I give special
consideration and gratitude to this project’s supervisor, who encouraged and suggested to me the
relevant project tips from the start to its completion. Moreover, I wish to acknowledge, with
much appreciation, the critical duty of the school’s staff for giving me the permission to utilize
the necessary tools and equipment to complete this paper. Finally yet importantly, my special
thanks go to all my teammates who assisted me to gather research parts and offering suggestions
concerning the research.

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Abstract
This paper analyzes the oversized clothing concept in the fashion industry. This paper’s
objective is further narrowed to the Saudi Arabian market that comprises of consumers aged
between 20 to 35 years old. The target market of Saudi Arabia, which specifically comprises of
the young generation, is interested in the current development in the fashion sector. Due to
globalization, many people are concerned with fashion trends. Using primary, carrying out
customer surveys and secondary research analyses, this paper represents the designers’ interest to
introduce the preference of oversized fashion in the Saudi Arabian market. With the fulfillment
of the target market, the country evidently indicates that there is a large oversized clothing
community, which sees the trending significance of this concept. Different boutique shops in
Saudi Arabia enhance the delivery of oversized clothing in the Saudi Arabian market. This paper
also considers the relevant challenges and recommendations of the concepts.
Keywords: Oversized Clothing, Fashion trends, forecasting, Branding

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Table of Contents
Acknowledgment.................................................................................................................2
Abstract................................................................................................................................3
Introduction..........................................................................................................................6
Literature Review................................................................................................................6
Research questions...............................................................................................................9
Methodology........................................................................................................................9
Methods.............................................................................................................................10
Tools..............................................................................................................................10
Discussion..........................................................................................................................11
Market Research............................................................................................................11
Target market.................................................................................................................11
Results................................................................................................................................12
Challenges......................................................................................................................12
Recommendations..........................................................................................................12