Analysis of Information System Management in Hilton Hotels: Report

This report provides an overview of Information System Management and its impact on the Hilton Hotel, focusing on cloud computing, Big Data, and Mobile data. The study examines the benefits and challenges of these technologies, including lower computer costs, improved performance, and reduced software costs for cloud computing; and cost reduction, faster decision-making, and new product development for Big Data. The report also addresses the challenges of each technology, such as the lack of technical knowledge and unreliable internet connections for cloud computing, and the challenges of data analysis and security for Big Data. Furthermore, the report explores the adoption and impact of mobile platforms, the problems faced by Hilton, and potential solutions, including emerging trends and opportunities and challenges. The findings suggest that Hilton can leverage these technologies to improve its operations, gain a competitive advantage, and better serve its customers. The report concludes with recommendations for future research and implementation strategies.

Information System
Management

Table of Contents
ABSTRACT.....................................................................................................................................3
INTRODUCTION...........................................................................................................................3
FINDINGS AND ANALYSIS........................................................................................................4
Meanings of Cloud Computing, Big Data and Mobile Platform:..............................................4
1 Benefits of Cloud Computing: ................................................................................................4
2 Challenges of Cloud Computing:.............................................................................................5
3 Adoption of Big Data: .............................................................................................................5
4 Benefits of Big Data:................................................................................................................6
5 Challenges of Big Data: ..........................................................................................................7
6 Mobile and Digital Platform: ..................................................................................................7
7 Benefits of Mobile Data:..........................................................................................................8
8 Challenges of Mobile Data:.....................................................................................................8
9 Problems faced by Hilton: .......................................................................................................8
10 Solutions for those problems: ................................................................................................9
11 Emerging trends in big data and cloud computing and mobile platform: .............................9
12 Opportunities and Challenges: ............................................................................................10
CONCLUSION AND RECOMMENDATION.............................................................................10
REFERENCES..............................................................................................................................11
Appendix........................................................................................................................................13
1 Cloud Computing business model-.......................................................................................15
QUESTIONNAIRE.......................................................................................................................16

ABSTRACT
The project reviews and provides the overview of Information System Management and the
impact of cloud computing, Big Data and Mobile data on the organisation. The study is based on
these three technological aspects and their impact on Hilton Hotel. Throughout the study the
researcher has found several things such as benefits and challenges of cloud computing, big data
and mobile data and also discussed the key areas for future research.
INTRODUCTION
Information system is a software that provides assistance in analysing and organising the
data's of companies. Information system provide solutions for the problems (Laudon and
Laudon, 2011). It helps in achieving the organisational objective by better decision making and
helps in taking competitive advantage from the rivals. Cloud computing is an environment
created in user's system from an online application store on the cloud and run through a web
browser. It allows users to create, configure and customize online applications. Big data is a term
for data sets, it describes structured, unstructured and semi structured data that has prospective to
be given for information. Mobile platform is a platform that allows a business to rapidly build,
test and deploy mobile apps for tablets or smartphones (Abdillah, 2014).
Hilton Hotel is a global brand that provides services in hotels and resorts. It was founded
by Conrad Hilton in 1919. Hilton provides hotel services in more than 84 countries spanning 6
continents. Marriott International and Ereved groups are the major competitors of Hilton Hotel
worldwide. Hilton currently trades at $21.5. It has the highest market capitalization of $24.31
billion—compared to its competitors including Marriott International’s $20.61 billion (Bilbao-
Osorio, Dutta and Lanvin, 2013). In recent times there was a direct impact of cloud computing
and mobile platform on Hilton. The company is creating brand awareness by using mobile
platform and online applications. This research is carried out with the rationale to identify the
actual issues related to information technology management in Hilton hotels and understand the
reason behind the scenes and to critically analyse the situation and thereby develop appropriate
solutions to major problems in Hilton hotels relating to information technology.

FINDINGS AND ANALYSIS
Meanings of Cloud Computing, Big Data and Mobile Platform:
1) Cloud Computing:
The simple meaning of cloud computing is to access and store important information through the
internet, rather than accessing from your own system. It is a platform that provides facilities to
access the important information from any part of the world with the use of internet (Borghoff
and Pareschi, 2013). It is a general term for the delivery of hosted services over the internet.
Google drive, Apple iCloud, Amazon cloud drive are the main examples of cloud computing.
Dropbox, Box, Sugar Sync are the hybrid services and Instagram can be seen as cloud computing
as well. The need of adopting cloud computing has arisen to overcome the information system
related issues faced by Hilton Hotel. With assistance of this system, various departments can
connect with the computer and share their data.
Public, private and hybrid are the main types of cloud computing. The hotel has adopted
Public clouds and Hybrid cloud. Public cloud provides assistance in providing the best
economies of scale and these clouds are also inexpensive to set up because the service provider
covers the costs such as hardware, applications and bandwidth costs. Hybrid cloud helped in
maintaining the control of an internally managed private cloud. These Hybrid clouds can be
expensive and provides modest economies of scale. It is beneficial in case of hurricane warnings,
blackouts, scheduled maintenance windows and other predictable outages. It can be said that
cloud computing is types of computing that relies on sharing computing resources rather than
having local servers or personal devices to handle applications. It is comparable to grid
computing where unused processing cycles of all computers in a network are harnessed to solve
problems too intensive for any stand-alone machines. With assistance of cloud computing, Hilton
hotel can improve performance, because computers in a cloud computing system boot and run
faster because they have fewer programs and processes loaded into memory and reduced
software costs. The main advantage of cloud computing is the lower computer cost. Hilton hotel
can manage its work and high level tasks at a low cost.
1Benefits of Cloud Computing:
The main advantage of cloud computing is the lower computer cost. The users do not
need a high-powered and high-priced computer to run cloud computing web-based applications.

Since applications run in the cloud, not on the desktop, PC does not need the processing power
or hard disk space demanded by traditional desktop software. The other benefit of cloud
computing is improved performance and reduced software costs. Computers in a cloud
computing system boot and run faster because they have fewer programs and processes loaded
into memory. According to Pearlson, Saunders and Galletta (2016) Instant software update and
improved document format compatibility are other features of cloud computing.
The users can perform several tasks like managing and scheduling, building and
deploying applications by accessing on cloud services. It also provides accessibility on
computers, laptops, smartphones and tablets. These are the business management techniques that
provide solutions to the users. The pool created by cloud administration supplier is accessible by
everyone. It is called as resource pooling. The benefits include on demand self service, broad
network access, rapid elasticity, resource pooling and measured services. The resources allocated
by the department, changes instantly and quickly as per the public demand. The other benefits of
cloud computing are such as massive scale, homogeneity, virtualisation, low cost software,
resilient computing, geographic distribution, service orientation and advanced security.
As per the view point of Baiju (2014) The key benefit of cloud computing is that it is
easily accessible for the individual to store the data and file and can be accessible from anywhere
with the usage of internet connection. On the contrary to this they have also argued that it do not
concerned with the security of data and information as the hackers would hack or torn the data
that are stored on the cloud computing (Baiju, 2014). along with this, another characteristics of
cloud computing is the rapid elasticity Clouds are transparent to users and applications, they can
be built in multiple ways such as proprietary open sources, branded products, software and
hardware.
2Challenges of Cloud Computing:
The main challenge for Hilton Hotel is the lack of technical knowledge in the employees.
The hotel didn't have a reliable internet connection too. Cloud computing requires a constant
internet connection. It cannot work without the access of internet. If the user has the internet
connection but it is too slow, then cloud computing will not be able to work properly in slow
speed internet (Davenport, 2013). Theoretically, the data saved on cloud are secured but there are
minor chances that the data can be lost anytime due to technical failure. Each and every cloud

system uses different API's and different protocols and it can be happen that it shows error when
client run applications between cloud based systems.
2) Adoption of Big Data:
Big data is a term for data sets, it describes structured, unstructured and semi structured
data that has prospective to be given for information. It provides assistance to companies as they
can improve their operations and able to take decisions quickly (Sittig and Zuckerberg, 2010.).
This data, when captured, stored, and analysed can help a company to gain useful insight to
increase revenues, improve operations and able to retain customers. Big data is a volume of data
mainly used by the vendors. Petabytes and Exabytes are the examples of Big data that are
consists of billions and trillions of data of people.
In order to provide technical support to the organisation, the role and importance of Big
data is increasing day by day. The adoption of big data requires a systematic and focused
approach that allows organisations to derive the maximum value and support. The Big data
focuses on three Vs such as Volume, Velocity and Variety (Borghoff and Pareschi, 2013). These
three helps in defining Big data. The uses of technologies can only be confined by the way these
3 V's has defined. The adoption of Big data program requires proper strategic and critical
planning and it will carry heavy penalties in case of failure in adoption of the program. It
requires right framework to enable the adoption of big data program. The adoption of Big Data
includes factors such as Data discovery, Analytic s discovery, tools and technological discovery,
infrastructure discovery and last but not the least is the implementation of the framework. Hilton
hotel also needs to follow the above framework in order to adopt the big data for the
organisation. Big data includes social networks such as Facebook and Twitter, It includes blogs,
comments, personal documents, Email etc. Big Data includes traditional business systems such
as data produced by public agencies, commercial transactions, credit cards etc. It also includes
internet of things such as fixed sensors such as traffic sensors, webcam, pollution sensors and
surveillance videos, mobile sensors such as satellite images, cars and mobile phone locations and
data from computer systems such as logs and web logs (Bulgurcu, Cavusoglu and Benbasat,
2010).
1Benefits of Big Data:
The main benefit of Big data is the cost reduction. It is a cloud based analytic and provide
assistance in gaining a competitive advantage from the rivals. Functionality and price

comparison between Big data technology and traditional architecture can suggest order of
magnitude improvements. The big companies didn't want to replace big data technologies with
existing architectures. Companies are using Hadoop clusters for processing and storing vast
quantities of new data into data warehouse. The well known companies such as Citi, USSA and
Wells Fargo have Hadoop projects underway. The big companies such as Google, eBay and
LinkedIn were among the first companies to experiment Big Data.
As per the view of Wamg (2010) benefit of Big Data is that it helps in taking faster and
better decisions. Huge organisations are known for taking fast and better decisions for their
organisations. A leading gaming company, Caesars is the best example that has long embraced
analytic and now embracing big data techniques to take better and faster decisions. The company
has data about its customers from its Total Rewards loyalty program, web clickstreams, and real-
time play in slot machines. Caesors also have acquired Hadoop clusters and other commercial
analytic software to get the competitive advantage. While, to also helps in creating new products
and services for the customers. The big organisations are spending heavy amount for industrial
products using Big Data analytic. The companies can provide customized products to the
customers as per their needs and wants.
2Challenges of Big Data:
Big data has offered terabytes and petabytes of data but the traditional infrastructures are
not up to the mark. The major challenge for applications of big data is to analyse huge data and
extract important information for future actions. Searching, storing, sharing, analysis, transfer
and visualisation are other challenges for big data. The huge and large data needed high speed of
internet, that is another obstacle. Big data carries private information related to debit card and
credit cards, so the privacy or security may be another issue. It requires more flexible design
such as shapes colour and sizes.
As per the view of Wamg (2010) the key challenge of big data include addressing the
quality of data as the data or information entered into the system. At the time of making effective
decision making the big data assists the individual in attaining the high rate of information that
further assists in addressing the issues and problem.
3) Mobile and Digital Platform:
Mobile and digital platform includes tablets, laptops, smartphones and other portable
devices (Pearlson, Saunders and Galletta, 2016.). Mobile platform is a platform that allows a

business to rapidly build, test and deploy mobile apps for tablets or smartphones. Laptop world is
dominated by windows and mac whereas smartphones and tablets are ruled by apple and
android. Facebook, Twitter, Instagram and Quora are the examples of digital platform. Digital
marketing uses these platforms to create, modify, develop and control the products and services.
Collecting and analysing the trends of marketing can be called as digital platform. The use of
digital and mobile platform is increasing day by day and it is becoming necessity for the people.
In the current era, mobile is the best information technology through which individual
can easily connect with each other. A mobile and digital platform refers to the software or
hardware of a site. For example Facebook, Instagram etc. is a digital platform through which
individual can easily share his data to other. Mobile plat form is the best way to resolve the issue
related to the communication at workplace. Mobile and digital platform includes various sources
such as tablets, laptops, smartphones and other portable device. Through these devices,
individual can easily connect with each other by use internet. Hilton hotel manager IT manger
also able to update the business related information on the websites. In addition to this company
can also develop the connection and maintain the healthy relationship with the clients. In
addition to this, company can takes online order and update the hotel related information such as
new development, quality of services, features of services, cost of services, it new schemes etc.
1Benefits of Mobile Data:
There are a numbers of benefits from the mobile data. It helps in maintaining a good
relationship with the customers. It also helps in sharing important information within and outside
the organisation. The communication network can be built strongly with the help of mobile data.
It helps in reducing the efforts required to perform a particular task. For example, with the help
of mobile data an individual can check the availability of rooms in a hotel and book the tickets or
room in that hotel online. The companies can advertise online. It has been critically evaluated
that social media plays a significant role in promoting the business venture. In current era, it is a
significant number of people who always active on these social media sites, millennials mostly,
so it is easy for companies to share information on these sites. The customers can also give
feedback online, which can help companies to improve their quality in products and services.
Along with this, mobile data helps in expanding the reach of the products and services offered by
or to be offered by the companies in the future. It is time saving, cost saving and effortless
method of promotional strategy that attracts customers globally.

2Challenges of Mobile Data:
People of current generation are technology friendly. Almost every individual carries
smartphone. The people place mobile phones as their basic necessity. They use mobile phones
not only the purpose of calling and chatting, they use it for other purposes such as online
transactions, online booking even they use it as a business purpose as well, if they are unable to
get timely services, they may get frustrated so there is a big challenge for the mobile companies
to come up with new technologies frequently. They require innovations and new ideas to retain
and attract more customers.
4) Problems faced by Hilton:
In the past, when company was not doing well, the technical department has worked hard. They
were facing problems related to lack of customer awareness, difficulties in hotel booking by
customers, non availability of hotel booking at online platform (Mookerjee, Mookerjee,
Bensoussan and Yue, 2011). After developing the strategy of online hotel booking, the company
has faced issues related to the more traffic at company's website. Another issue that the company
has faced is related to capital and operational investment. There was a fewer numbers of outside
visitors who have visited the hotel and resorts of Hilton. It was studied that a more number of
local visitors have visited to Hilton. There was a need to develop a strategy to create awareness
for outside people who can stay and have some fun at Hilton hotel. In the current era the stated
hotel doesn't have skilled and knowledgeable people who can develop strategies such as uses of
technologies, internet and other technical services.
1Solutions for those problems:
In this case the company needs to hire skilled, technical and knowledgeable people for the
organisation who can develop the above mentioned strategies in the organisation. These people
will help in providing technical expertise in various fields that can be beneficial for the
organisation. The hotel can come up with an idea of introducing a mobile app for hotel booking.
That will save the time and efforts of the customers (Jerman-Blažič and Tekavčič, 2012.). Hotel
can also use Big Data approach to provide necessary information. Customers may attract with
this feature of mobile app and chances of getting outside visitors to the hotel will also increase.
The company needs to focus on digital marketing as well to avoid unnecessary traffic from their

official website. Hilton can build its business rapidly by using cloud computing and mobile
platform in the organisation.
5) Emerging trends in big data and cloud computing and mobile platform:
In the recent years, the needs have generated regarding the management of systems, resources
and services in many application domains. The importance of store, manage and handling the
amounts of data is being felt by the organisations (Bulgurcu, Cavusoglu and Benbasat, 2010).
The uses of internet have given rise to new data types that conduct analysis on combined data
set. There may be the issues related to security on types of cloud computing and service delivery
types. There may be challenges related to cost, levels of service agreement, security and other
challenges. In current era, almost every person is using smartphones. There is a big need for the
organisations to provide their data information and develop mobile apps for better understanding
by the customers.
1Opportunities and Challenges:
Cloud computing and Big data provides good opportunities as it enables the uses of cloud
services without knowing it's infrastructure. Economies of scale plays a crucial role in cloud
computing. It helps entrepreneurs who are planning to start their new business as it reduces the
outlay expenses for them. They do not need to buy software and servers for their business. They
cost can be determined by on demand pricing. The services and data can be accessible from
anywhere but it needs to stored remotely. There are limitations of flexibility and innovations
because of dependence of uses of cloud computing on outside people (Borghoff and Pareschi,
2013).
According to Abdillah (2014) Cloud computing will help in putting the important details
on cloud server. It will provide assistance to all the branches of the hotel to access the data from
anywhere in the world. The important information can be accessible anytime and from
anywhere. The hotel management will require some technical expertise for it to do so. They will
require more skilled, knowledgeable and expert people to develop these strategies.
CONCLUSION AND RECOMMENDATION
It can be concluded that after adopting these techniques, the hotel management will be
able to carry its business operations fluently. Cloud computing and Big data provides good
opportunity and challenges to Hilton Hotel. The hotel management needs to adopt these

technologies in order to achieve more success in the future. It will have a direct or indirect
impact on the business operations of Hilton hotel. The stated company operates in more than 84
countries and covered 6 continents, so there is a big opportunity for the company to develop
these strategies and work on it. Big data will help in securing amount of data of the hotel. In
current era, almost every person is using smartphones. There is a big need for the organisations
to gather information and provide their data and develop mobile apps for better understanding of
their products and services by the customers.

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