Overview Of Hotel Marriott Tourism Essay

Added on - 22 Nov 2020

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Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1: Explain the value and importance of understanding the needs, wants, preferences of targetcustomers groups for Marriott Hotel:..........................................................................................1P2: Explore the different factors that drive and influence customers engagement of differenttarget customers groups within Marriott hotel............................................................................2P3: Create customer experience map for Marriott Hotel............................................................3P4: Based on Customer Journey Map, identifying positive and negative touchpoints suggestimprovements the business can make to improve the customer experience- This needs to beimprovement prior to their stay, during their stay and after their stay........................................4CONCLUSION...............................................................................................................................5REFERENCES................................................................................................................................6.........................................................................................................................................................6
INTRODUCTIONHospitality business is all about serving the guests to provide them with feel-good effect.Nowadays hospitality sectors are growing fast and is expected grow at the 6% is the upcomingtime(Bader, E.E., 2005)A hotel is a setup or establishment that provides paid lodging for shortterms, it provides basic accommodation that consists of a room with bed, cupboard and a washstand. This presentation emphasis on Marriott Hotels and focus on importance of understandingneeds, wants and preferences of targeted customer groups. It also covers the different factors thatinfluence customer engagement, customer experience map and suggestion to improve theMarriott hotel services business.TASK 1P1: Explain the value and importance of understanding the needs, wants, preferences of targetcustomers groups for Marriott Hotel:It is crucial to identify and understand the importance of needs, wants and demands ofcustomers to run hospitality businesses. In order to find out the need and wants of targetedcustomer group market segmentation is important as it allows to subdivides a large homogeneousmarket into identifiable segments which includes similar needs, wants and demandcharacteristics. Marriott Hotel uses market segmentation process to target a variety of customersgroups with different thoughts and behaviour(Beracha, Hardin and Skiba, 2018).It enablesMarriott Hotels to develop offers for customers so that they can match the need, wants andpreferences of customers in appropriate budget. The 4 market segmentation includes geographic,
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