Recreating UNCLE TOBYS Muesli Bars Advertisement

We are re-creating the advertisement for UNCLE TOBYS Muesli Bars, presenting it in a balanced perspective to reduce gender stereotypes. The new advertisement promotes the bars as delicious and nutritious, targeting children and adults, with a focus on parents. It encourages outdoor play and emphasizes the importance of making new friends and sharing.

Overview of new advertisement:
We are re-creating the
advertisement and presenting it
in a balanced perspective in order
to reduce the gender stereotypes
followed in the previous
advertisement. We found the new
ways of advertising UNCLE TOBYS
muesli bars, so that people will
get encouraged to purchase them
and will promote it to others.
NUTRITIOUS BAR IS WHAT
YOU DESERVE
Before going
outside grab
some nutritious
bars this is what
you deserve
Mom we
are going
outside
to play
Advertisement and promotion:
This advertisement represents that
our brand is offering UNCLE TOBYS
muesli bars and the tagline of our
brand is ”Nutritious bar is what you
deserve”. This tagline represents
that the bars are delicious and
nutritious for the children. This will
help them to target those children
who have cravings for the delicious
food and want nutrition as well.
(Mukheriji, Shareef, Dwivedi, Rana,
& Islam, 2019)
Advertisement target:
Along with the children, this
advertisement targets the
adults including parents, The
main focus of this
advertisement are parents, as
they are the one who
encourages their children to
buy these products and grab
some energy. This
advertisement shows that
anyone can eat these bars at
any time and can experience
the satisfaction provided by
these bars. (Prasad & Saigal,,
2019)
Gender stereotypes:
Gender Stereotype is a speculative view about quality
or characteristics that are ought to be possessed by
the men or women and should be performed by them.
We are not emphasizing the behavior of male
dominance; this advertisement gave importance to
females as well. There is a balance between the males
and the females in this advertisement where the bar is
given to both the children equally (one boy and one
girl) form their mother.
Impact of new
advertisement on
customer influence:
Other than
motivating people to
purchase these bars,
this advertisement
reflects that
mothers should
send their children
whether girl or boy
outside of the home
to play games. This
represents that
children should
make new friends
and learns sharing
which helps them to
make other children
aware about these
tasty and
scrumptious bars.
(Martin, 2018) REFERENCES
Martin, J. (2018). Australia’s Progress in
Improving Diets and Preventing Obesity:
Clear Opportunities for Action. Current
obesity reports, 7(3), pp. 220-226.
Mukheriji, B., Shareef, M., Dwivedi, Y.,
Rana, N., & Islam, R. (2019). Social media
marketing: Comparative effect of
advertisement sources. Journal of Retailing
and Consumer Services, 46, 58-69.
Prasad, P., & Saigal,, P. (2019). Social Media
Marketing: Tools and Techniques. In
Application of Gaming in New Media
Marketing, pp. pp. 202-214.