Overview, Responsibilities, Challenges of Shell Group

Table of contents
1. Introduction........................................2
2. Overview...........................................3
3. Policy...............................................4
4. Responsibilities...................................5
5. Budget and Spending............................6
6. Geography.........................................7
7. Activities ..........................................8
8. Cooperation........................................9
9. Challenges.........................................10
10. Recommendations ...............................11
11. Conclusion........................................12
12. Bibliography....................................13-14
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1. Introduction
Many actors are active in the sphere of international relations. Individuals, non-
governmental organizations (NGO), international organizations (IG), and multinational
companies are examples of actors who are either states or non-states (MNCs).
However, the relevance of MNCs is growing by the day due to a variety of variables.
First, the emergence of globalization, which transformed the world into a small village in
which all people communicate from all over the world more easily and quickly than ever
before. Second, the increasing number of international trade agreements, which
emphasized the importance of free trade and encouraged openness policy, have all
contributed to the spread of MNCs around the world, in which a company can operate in
more than one country, e.g. This is referred to as international business. As a result,
several MNCs, such as Shell, reaped economic gains and rose to prominence in the
international arena.
Nonetheless, this report will discuss the main points about Shell, such as an overview of
the company, the policies and responsibilities that Shell has committed to, the budget and
spending, the geographic locations of Shell stations, the activities that Shell is involved
in, the collaboration with its partners, identifying the challenges that Shell faces, and the
suggested recommendations to overcome the challenges.
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2. Overview
The Royal Dutch Shell Group, or Shell, is an Anglo-Dutch energy firm formed by the
merging of two rival companies: the Royal Dutch Petroleum Company and the "Shell"
Transport and Trading Company. In February 1907, the corporation was legally created.
Shell's headquarters are in The Hague, Netherlands, although it also maintains a central
office in London, United Kingdom. The CEO is Ben van Beurden, and the firm was
founded by the founder's father, Marcus Samuel. It is classed as a limited liability
business. Shell, on the other hand, is one of the world's largest MNCs. For example,
according to sales in 2015-2016, the corporation was the fifth largest in the globe.
Shell's logo is known as the "pecten," and it has two colors: red and yellow, which
correspond to the Spanish flag, as its service station was located in California, which was
a Spanish territory at the time. Furthermore, the Shell industry is focused on the
exploration, production, transport, and marketing of oil, natural gas, petrochemicals,
gasoline, and petroleum, as well as an interest in renewable energy sources such as
hydrogen, wind, and solar.
Nonetheless, Shell confronts stiff competition. Exxon Mobil, BP, and TOTAL Fina are
the company's primary competitors. Thus, Shell is trying to maintain its place in the
global petroleum business and attain greater growth rates by implementing a marketing
and expansion plan to boost its market size and extend its investment projects globally.
Shell, on the other hand, is well-known for its innovative concepts, such as the Mobile
Training Unit (MTU), which attempts to train personnel, the (rainbow) jet wash, and the
(prosper) branded oil changing facility. Furthermore, it has the initial right to operate a
mini market. Nonetheless, Shell places a great value on technological difficulties, and as
a result, it built an information system that would boost the production of its goods.
However, Shell's priority is always "profitable downstream and more upstream," while its
key principles of integrity, respect for people, and honesty form the foundation of the
Shell General Business Principles.
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3. Policy
Shell has committed to implementing a number of policies, including:
 Implementation of sustainable development, which implies assisting in fulfilling
the world's expanding energy requirements and demands in an economically,
socially, and environmentally appropriate manner.
 Ensuring equal opportunity by basing employment decisions on adequate
credentials and performance rather than unlawful employment distinctions.
 Combat Corruption Practices: As a company, Shell does not tolerate bribes, the
trading of information, market manipulation, fraud, or money laundering.
 Political activities: In order to protect the firm's excellent reputation, Shell bans
contributing any resources or information from the corporation to any political
campaign, party, or candidate.
 Shell is committed to the promotion of free trade and the preservation of fair
institutions on a national and international scale. Many laws are incorporated in
this respect, such as competition law, monopoly law, and import restrictions and
sanctions legislation.
 Information and property protection: the company's intellectual, physical, and
financial property is valuable and should be safeguarded. The usage of technology
and communications should also be done responsibly. Furthermore, the records
must be accurate and properly reserved. The theft and misappropriation of Shell's
assets is utterly unacceptable.
 Communication: Shell's commercial communications standards are based on
guidelines that workers must observe in all business dealings inside the
organization or with third parties. This applies to all forms of communication,
such as messages, paper documents, e-mail, faxes, voice recordings, voice mail
messages, and mass communications.
 • Put into practice business principles such as competitiveness, commercial
integrity, adherence to rules and regulations, and involvement in local
communities.
Shell, on the other hand, established its commitment and policy in March 1997, and
the Executive Committee amended it in December 2009.
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