Technology Enterprises - Overview, News & Competitors

Running head: REPORT 0
TECHNOLOGY ENTERPRISES
Delight Fast Food Restaurant
DECEMBER 14, 2019
STUDENT DETAILS:

REPORT 1
Executive Summary
In the following parts, the new innovative business idea is provided. The target location of the
Delight fast food restaurant will be the shopping malls. The innovative business idea is ‘Fast
food at shopping’. The restaurant will serve and deliver the snacks at particular shop of local
market or shopping mall. The preference of the Delight fast food restaurant is crowded shopping
malls, for a key reason of reaching more customers in great number. The targeted people will be
both male and female, young families having kids as well as low earning people. In this report,
market, success factors, key objectives, projection and feasibility, as well as future product is
discusses and evaluated.

REPORT 2
Contents
Introduction.................................................................................................................................................3
Overview of new business idea...................................................................................................................3
Market analysis...........................................................................................................................................4
Business Objective......................................................................................................................................5
Factors towards the success of business idea...............................................................................................6
Projection and feasibility.............................................................................................................................6
Future products............................................................................................................................................8
Conclusion...................................................................................................................................................8
References...................................................................................................................................................9

REPORT 3
Introduction
This report states new business idea by using the value proposition canvas for deciding the
critical successful elements along with feasibility of the competency model in Delight fast food
restaurant. Delight fast food restaurant will render the tasty and inexpensive food. There will be
happy and friendly atmosphere in the restaurant. The restaurant will serve and deliver the food
with amazing as well as attractive packaging. Delight fast food restaurant will be good option for
the people who look for snacks at the time of shopping and walking in the shopping malls along
with local markets. Edinburgh is giving economic boom in the food industry. The main priority
for the location of restaurant will be place near the foot falling shopping mall. In the following
parts, the market, business objectives, internal operations as well as projection and feasibility is
discussed and critically assessed.
Overview of new business idea
The new business idea is a connection of two outstanding concepts. The first concept is having
tasty snack. Next concept is knowledge of having experience of the fast food restaurants. The
idea of inexpensive snacks with local taste is referred to as the Chain of fast food restaurants
wherever various facilities would be rendered to the people. In this restaurant, the people can sit
and enjoy the snacks after their shopping. There would be a facility for the people with the help
of which they can place the order at particular shop in mall or the local market. There will be
great facility to place the orders through phone that can link to the counter at restaurant. In this
way, the customer will be able to get the facilities of the combination of innovative idea in the
particular shopping destination. The locations of Delight fast food restaurant would range in size
from 40 to 80 meter square. The first place of Delight fast food restaurant would be on greater

REPORT 4
end of the range. The place would feature the personal originality in retailing display as well as
different brand creating features. The Delight fast food restaurant will equip locations with new
and trendy furniture. The main aim will be the cleanliness as well as the open or happy feeling.
The locations would be easily accessible by the people. There will be sufficient space of 20-25
chairs and 10 tables. It can say that the proper name for this innovative idea would be “Fast food
at shopping”. However, the menu will be limited in the Delight fast food restaurant. It is required
for the business to keep special attention to hygiene. The restaurant will also ensure that the
wastage will not be disposed anywhere in or near restaurant (Johnson, Christensen and
Kagermann, 2018).
Further. The key purpose of the idea to open fast food restaurant near to shopping malls or local
markets is to bring attention of the people towards the delicious food. It will be great
contribution to the financial development of the nation. The reason is that it is different idea in
the comparison of any other ordinary restaurant. It will be also helpful for increasing the business
opportunities to enhance business operations in the different locations as well and intensify the
revenue of the new business (Rohrbeck, Konnertz and Knab, 2013).
Market analysis
The consumer’s expenses for the fast food in Edinburgh rose in the end of year 2000, followed
by the recovery of economy of United Kingdom. The enhancing number of new establishment
like fast food franchise, decorative restaurant, and decadent bakery around the city has stated
important development in this industry. The fast food spending is approximately fifty-six per
cent of total consumer expenses in the city, and consumers spending on vacation and re-creation
made up of thirteen per cent of the whole consumer spending (Upward and Jones, 2016).

REPORT 5
Moreover, the much broad appeal presents for the holiday slots for the reason that those are the
days while most of the core target marketplace enjoys activity in the shopping malls.
 Age - the restaurant would appeal to single people, enrolled in the colleges as well as
higher school, and young people
 Gender – the restaurant would target both genders such as male as well as female
 Family unit - the restaurant would appeal to young families having kids
 Income status- the restaurant would target at the medium income people and to all in a
lower medium earning support (Cho, et. al, 2018).
Business Objective
The key objective is to be one of the most successful fast food restaurant in Edinburgh, initiating
having one retail place situated in the main shopping malls as the "marketplace tester." Delight
fast food restaurant would strive to be the best local fast food trademark in local markets (Gibler,
et. al, 2009). It is required that the customers can have whole experience at the time of visiting of
the outlet as well as site as they would know about the captivating modern "pop-culture." The
restaurant would render merchandise from pre-packaged sauce, shirts, to vegetable cutter, all
with the official brand related to them. Following are the business objectives-
 To develop the presence as the fruitful local fast food openings
 To create the Delight fast food restaurant as the most visited destination for the shoppers
 To get the marketplace share in fast food sector of United Kingdom
 To expand in the various outlets by upcoming years
 To sell permission to neighbouring resident cities of United Kingdom

REPORT 6
Factors towards the success of business idea
For the success of new business idea ‘Fast food at shopping’, it is required-
 Make the creative, exclusive, as well as entertaining menu that would distinguish us from
the rest of competition.
 Sell the product having quality
 Regulate the cost at all time, in the fields as well as apply the conservative process to the
development policy.
 Keep the customer happy with each type of product from food to store selling.
 Encourage the good value of the organisational culture as well as business philosophies.
 Have access to higher traffic shopping mall and markets near target market (Joyce and
Paquin, 2016).
Projection and feasibility
It is assessed that the word ‘Feasibility’ states the suitability along with ability of the business.
The feasibility can be regarded as the operational plan review formulation (Spieth,
Schneckenberg and Ricart, 2014). This business will be capable to get pre-determined objective
as it will be helpful in increasing the effectiveness of the business. This is dynamic for a business
to set the realistic objectives as well as make on them, along with that it is required for ‘Fast food
at shopping’ to assess marketplace and the customer earlier. The foremost values of ‘Fast food at
shopping’ is a food, service as well as differentiating value is the experience that it renders
(Williams, 2017).

REPORT 7
Structure of organization-
Following will be the structural organization -
Departments Number of workers
Catering section 15
consultants 3
Waiters and other staff 10
Accounting team 4
Selling Team 2
Marketing team 5
Source of finance-
The restaurant does not need the massive assumption as this is significantly the service (Burns,
2016). However, the business will require the preliminary outlay mentioned as follows-
Overheads Approximate expenses
Recruiting cost and salary of workers 20000 $
Repair and maintenance 30000 $
Expenditures on the selling team 40000 $
Selling and administration expenses 50000 $

REPORT 8
Legal expenses 5000 $
Other expenses 5000 $
Total expenses 150000 $
Future products
Moreover, the restaurant will make focus on selling the signature sauces (Villares-Varela, et. al,
2017). The Delight fast food restaurant would add additional types to the menu, like chocolate
hot sizzler. In an upcoming period, the development approach would be rendering the franchise
of the brand to food businesspersons in the area. The success of Bread Talk franchising in
Indonesia is great instance on developing at the international level (Murray and Scuotto, 2016).
Conclusion
As per the above analysis, it can be concluded that there is great role of innovative business idea
to start the new business. The new business ides ‘fast food at shopping’ will be helpful in
increasing the number of people at the restaurant. It can say that it will increase the potential
growth of a restaurant business. The report has stated detailed data about the new innovative
business such as ‘Fast food at shopping’. The discussion has been made on the business model
and organizational culture for increasing the good understanding in relation to new start-up. This
paper also stated the critical factors for the success of business.

REPORT 9
References
Burns, P. (2016) Entrepreneurship and small business. UK: Palgrave Macmillan Limited.
Cho, M., Bonn, M. A., Han, S. J., and Kang, S. (2018). Partnership strength and diversity with
suppliers: Effects upon independent restaurant product innovation and
performance. International Journal of Contemporary Hospitality Management, 30(3), pp. 1526-
1544.
Gibler, K. M., Manuel Casado-Díaz, J., Angeles Casado-Díaz, M., Rodríguez, V., and Taltavull,
P. (2009). Late life second move housing choices of international retiree migrants. International
Journal of Housing Markets and Analysis, 2(2), pp. 190-210.
Johnson, M. W., Christensen, C. M., and Kagermann, H. (2018) Reinventing your business
model. Harvard Business Review, 86(12), p. 50.
Joyce, A., and Paquin, R. L. (2016) The triple layered business model canvas: A tool to design
more sustainable business models. Journal of Cleaner Production, 135, pp. 1474-1486.
Murray, A., and Scuotto, V. (2016) The business model canvas. Symphonya. Emerging Issues in
Management, (3), pp. 94-109.
Rohrbeck, R., Konnertz, L., and Knab, S. (2013) Collaborative business modelling for systemic
and sustainability innovations. International Journal of Technology Management 22, 63(1-2), 4-
23.
Spieth, P., Schneckenberg, D., and Ricart, J. E. (2014) Business model innovation–state of the
art and future challenges for the field. R&d Management, 44(3), 237-247.

REPORT 10
Upward, A. and Jones, P. (2016) An ontology for strongly sustainable business models: Defining
an enterprise framework compatible with natural and social science. Organization &
Environment, 29(1), pp.97-123.
Villares-Varela, M., Ram, M., and Jones, T. (2017) Facilitating new migrant business
development: policy brief. UK: Palgrave Macmillan Limited.
Williams, A. (2017). Sustainability strategies for small business restaurant owners. New York:
Springer