Marketing Report for P-Cubed's App

P-CUBED
APP
Marketing report

INTRODUCTION
 According to Jenkins and
Williamson (2015), the success or
the failure of an organization
depends the kind of marketing
strategies that the concerned
organization is following.
 Marketing objectives that an
organization is utilizing should be in
synchronicity with the requirements
of the external business environment
in which the concerned organization
is operational (Hair Jr et al., 2015).
 This presentation will present the
marketing report of P-Cubed’s app.

OVERVIEW OF P-CUBED
 Winner of “Next Tech Girl
Superhero” award for the best app in
Australia in 2018
 The app tries to create awareness
among its users regarding the
amount of plastic waste that they are
generating
 The app will help the users to make
better decisions regarding the choice
of the products that they purchasing
 The app had been designed taking
into consideration the young
Queenslanders

SITUATIONAL ANALYSIS:
PESTLE ANALYSIS