BRAND MANAGEMENT INTRODUCTION 1 TASK 12 Brand is Power2 TASK 25 What is brand portfolio strategy, hierarchy management of brands and strategies used for managing brand equity 5 TASK 39 What is brand leveraging, strength and weakness of brand and collaborative and partnership agreement 9 TASK 411 Measurement and Management of Brand value 11 CONCLUSION 13 REFERENCES 15 INTRODUCTION Brand management develops a relation between target audience which is an essential factor in brand management.