P&G Brand Management PDF
Added on -2021-02-21
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BRAND MANAGEMENT
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................2Brand is Power.......................................................................................................................2TASK 2............................................................................................................................................5What is brand portfolio strategy, hierarchy management of brands and strategies used formanaging brand equity...........................................................................................................5TASK 3............................................................................................................................................9What is brand leveraging, strength and weakness of brand and collaborative and partnershipagreement...............................................................................................................................9TASK 4..........................................................................................................................................11Measurement and Management of Brand value...................................................................11CONCLUSION..............................................................................................................................13REFERENCES..............................................................................................................................15
INTRODUCTIONBrand management develops a relation between target audience which is an essentialfactor in brand management. Present study is based on Optimum Impression, it is an advertisingorganisation. It helps in building loyal customers and enables the price to grow. It refers toidentifying the competitive advantage of a brand and then reflecting to targeted customers. Thisreport is based on P&G which is a consumer goods corporation and it particularizes in widerange of health care, hygiene products and personal care. Its revenue is US $66.83 billion and isexpected to increase over years. This study will contain various brand portfolio strategies usedby P&G, its hierarchy management of brands, strategies used in managing brand equity. Reportalso tells how to build and manage brands over time. Brand leveraging and strengths andweakness of P&G are also covered in the report. Further report also contains various techniquesand measures used for managing brand values, brand awareness, market share, consumerattitudes and purchasing intent. 1
TASK 12
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