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P1 Concept of Marketing Essential - McDonald's

   

Added on  2020-10-22

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Marketing Essential
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Table of ContentsINTRODUCTION...........................................................................................................................3TASK 1............................................................................................................................................3P1. Concept of marketing and its key roles and responsibilities &marketing process...............3P2. Roles and responsibilities of marketing for organisation goal..............................................5TASK 2............................................................................................................................................7P3. Compare the ways of marketing mix to develop the marketing plan...................................7TASK 3..........................................................................................................................................12P4. Marketing Plan for McDonald's..........................................................................................12CONCLUSION..............................................................................................................................14REFERENCES..............................................................................................................................15
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INTRODUCTIONMarketing is an important tool which is used by the companies to sell its products andservices. It includes various activities such as- promotion, selling, market research and deliveringetc. It is a process through which goods and services move to the customers. In this report chosenorganisation is McDonald's. It is established in 1940 and it is an American fast organisation. Theaim of assignment is to understand the marketing, role of marketing and elements of marketingmix to achieve overall business objectives. It covers the following topics such as- role andresponsibilities of marketing function and 7ps of marketing. Apart from this it also talks about todevelop a marketing plan for the McDonald's.TASK 1P1. Concept of marketing and its key roles and responsibilities &marketing processMarketing is an essential function for the company to sell its products and services to theconsumer and it also focus to satisfy the wants of persons. It is based on the thinking about thecustomers needs and try to fulfil it (Marketing, 2018). Almost every organisation has usemarketing function so that they can increase the market share and it leads the company to earnmore profits. It is performed by marketing department of the organisation. It can help tounderstand the current and future trends so that products and services can be offered according toit. Future expectations of consumers can help to know about the future trend. By analysing thehabit, taste, fashion, and preference it is possible to know about the future needs of persons.McDonald's can use this function to grab more market share and fulfil the desires of people fromit and provide the best quality of food to the persons (Baker, 2016).It helps to achieve thesustainable success and growth. The roles and responsibilities of marketing manager are asfollows: Market information:Marketing information is required to analyse the demand of goods and services in themarket. In context to McDonald's, it is important to know the what is the current trend and whatthing is demanded by the consumers. It helps to provide the various information like- taste,
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preference, habit and market size etc. It is helpful for the company to produce those productswhich can satisfy the needs and wants of customers. Marketing manager help the organisation toprovide these essential information to the company. Standardisation:It helps the company to set specific standards so that everyone has to perform accordingto it. It is based on the certain beliefs and values of the organisation. In context to McDonald's, Itcan set a standard that their company will not compromise with the quality of its food andeffectively provide its services to the consumers. It help to develops the believe in the peopleabout the organisation (Beck and Reichert, 2012). Marketing manager of McDonald's shouldtake care about the standards so that it can run for a long time in the market and earn moreprofits.Product distribution:Product distribution is the process of making a product available to the consumers or thepersons who need it. In context to McDonald's, it can provide its food product and services tothose persons who need it most and who like it. It helps the company to grab more market sharewhich can help it to earn more profits. It is the responsibility of marketing manager to maximiseits distribution so that reach of the organisation can increase to those areas which are untappedby it.Functions of marketing managerTo conduct marketing research so that business of company can grow and organisationcan produce the products as per the need of consumers. To develop effective marketing strategy as per the marketing plan so that objectives ofcompany can be accomplish as per the requirement.The functions of marketing manager is to emphasis towards the consumers relationshipmanagement. The function of marketing manager is to manage the employees in the corporation so thatthey can perform as per the need.The function of marketing manager is ensure that consumers are aware about theproducts of organisation. In Marketing process companies try to discover unsatisfied consumers so that it canintroduce its product according to the needs of customers. It help to analyse the selecting market,
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