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P1 Roles and Responsibilities of Marketing Function of ALDI

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Added on  2020-10-22

P1 Roles and Responsibilities of Marketing Function of ALDI

   Added on 2020-10-22

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Marketing Essentials
P1 Roles and Responsibilities of Marketing Function of ALDI_1
Table of ContentsINTRODUCTION...........................................................................................................................3TASK 1............................................................................................................................................3P1 Roles and responsibilities of marketing function of ALDI...............................................3P2 Relation of marketing functions with different departments............................................5TASK 2............................................................................................................................................7P3 Marketing mix for planning process and its comparison with competitor company........7TASK 3..........................................................................................................................................10P4. Basic Marketing Plan for ALDI.....................................................................................10CONCLUSION..............................................................................................................................12REFERENCES .............................................................................................................................14.......................................................................................................................................................14
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INTRODUCTIONMarketing refers to the process by which products and services are sold to the customer.It involves four P's which coordinates in moving goods from idea to consumer. Its 4 P's aredetermining price, identifying product and its development, place and promotion strategy. It is allabout identifying customers needs and satisfying them. (Baines, Fill and Page, 2013). It plays animportant role in creating value for consumers and maintain strong relationship with them toachieve desired target. ALDI, which is a retail company headquartered in Germany deals in food,beverages and household products has been taken for study. In this project,main roles andresponsibilities of marketing function are discussed. Further, relations of marketing with otherdepartments is also given. Along with this, marketing mix of the chosen organisation and itscomparison with the competitor brand is also taken for study. Along with this, marketing plan forthe company is also explained in this.TASK 1P1 Roles and responsibilities of marketing function of ALDIMarketing:- Marketing is a process to identify, evaluate and satisfy customers byachieving desired profit. It is a social process to obtain organisation and individuals needs byexchanging and building values with customers. It involves all those activities through whichcompany buy and sell their goods and services. It can be done through selling, advertising anddelivering goods to consumers. In ALDI, the company can make good relationship withcustomers by various marketing functions.According to current trends, new and innovative ideas and techniques for marketing areessential in this modern business world. With the changing business era having new technologieswill attract customers and increase brand image of the company. In context to ALDI, companycan use e-books, slide shares, videos, infographics, etc. to improve brand value (Baker andMagnini, 2016).As per future trends, arts and science have important role in marketing functions and itssuccess. It will make purchasing decision of customers complex. In ALDI, marketing is veryimportant, as it is essential for the company's success and future growth.Marketing process
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Opportunity analysis:- The first step in marketing process is to analyse the opportunitiesin the market. Marketing information system can be very helpful in evaluating the possibilities inthe environment. In context to ALDI, the company can use marketing information system togather information related to market and customers.Selection of market:- After analysing the market the second step is to select a targetmarket. It is the essential step in whole process. In this process the market is divided into differentsegments and then best one is selected which meets the opportunities and strengths (Clow andJames, 2013). It involves different steps – market segmenting, targeting segments and productpositioning. By this way second step is completed. In context to ALDI, the company can use allthese steps to select a target market, in order to achieve desired objectives.Developing marketing-mix:- After selecting target market the next step is to developmarketing strategy for the particular product. An effective marketing plan is developed consisting4 P's to satisfy customers needs and organisational goals. In context to ALDI, the company shoulddevelop marketing programmes involving marketing mix variables, in order to generate goodresponse from customers.Managing marketing efforts:- The last step is to analyse the weaknesses, strengths,threats and opportunities of the market. An appropriate plan should be made to accomplishdesired goals. Further implementing the strategies and plans to attain marketing objectives. InALDI, the company should manage all marketing efforts, in order to accomplish marketing goals.Roles and responsibilities of marketing functionPlanning:- An effective marketing plan is essential to achieve desired objectives and tosatisfy customers. It must contain marketing mix variables. An effective plan or strartegy helps inpromoting product and improving brand image. In context to ALDI, the company should makeappropriate plan according to their efforts and level of production (Desai, 2013).Designing and product development:- Product design is an important point to beconsidered. Mostly customers purchase attractive designed products in comparison to uglydesigns. The company should use innovative ideas for designing product in new form which willattract customers and increase production. In context to ALDI, the company should developproducts in attractive form to increase their sales. Support service:- It is one of the essential function to serve customers with bettersupport. By providing different services like – technical services, credit facility, handling
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