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P1 Roles and Responsibilities of Marketing Functions - Assignment

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Added on  2020-12-09

P1 Roles and Responsibilities of Marketing Functions - Assignment

   Added on 2020-12-09

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MARKETING
ESSENTIALS
P1 Roles and Responsibilities of Marketing Functions - Assignment_1
Table of Contents
INTRODUCTION...........................................................................................................................1
LO1..................................................................................................................................................1
P1 Roles and responsibilities of marketing functions............................................................1
P2 Roles and responsibilities of marketing functions relate to wide organisational context. 2
M1 Role ad responsibilities of marketing related to marketing environment........................4
M2 Signification of interrelationship between marketing and other functional units............6
LO2..................................................................................................................................................7
P3 Comparison of different organisation which apply marketing mix..................................7
M3 Tactics applied by organisation to achieve business objectives......................................9
LO3................................................................................................................................................10
P4 Develop a basic marketing plan......................................................................................10
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11
P1 Roles and Responsibilities of Marketing Functions - Assignment_2
INTRODUCTION
Marketing is the process of producing, buying and selling of products. It makes a relation
between producer and customer. It helps to manage business objectives and helps to target
customers in efficient manner. Present study lay emphasis on Coco-cola. It is a British
multinational company which has products in terms of soft drinks manly. It is introduced on may
1886 in country of united states. This report is about marketing and their terms relating to
marketing functions. It outlines marketing in terms of marketing environment and also it explains
about roles and responsibilities of other functional units to have effective relation with marketing
unit. This report also frames a basic marketing plan for coco-cola which helps to increase its
productivity and market share.
LO1
P1 Roles and responsibilities of marketing functions
Marketing is a process to manage relation between marketers and customers. Marketing
needs functions which describes roles and responsibilities briefly. Marketing functions are key
factors for organisation to advertise and promote their products against favourable
brands(Rowley, 2016). Each marketing function has its own role and responsibilities which are
explained below:
Market analysis- This function is to give information about competitive market. It
analyses customer expectations and demands. The role of market analysis is to determine
qualitative and quantitative assessment to analyse economy, demands, crisis, challenges of
market. Its responsibility is to evaluate strength and weakness of competitive brands. It helps to
reduce risks while taking decisions during process to increase productivity. Coco-cola have a
separate research unit to analyse market and gather information according to economy and other
competitive favourable brands strength and weakness.
Market segmentation- This function is to segment customers on the basis of age,
income, location and interests. The main role of market segmentation is to help marketer to
target effective customers to increase market share in less time. Segmentation is based on four
types geographic, demographic, firmo graphic, behavioural, psycho graphic segmentation. Its
responsibility is to divide customers in specified groups. Coco-cola is using demographic
segmentation in which they divide the customers according to age as soft drinks are mostly liked
by teenagers(West and et.al., 2015).
1
P1 Roles and Responsibilities of Marketing Functions - Assignment_3
Pricing- It is a function where an organisation or company sets a price for their product
according to information analysed from research of market. Main role of pricing is to set prices
in desired limit so that it meets customer expectation. It is a part of marketing plan to have
productivity. Its responsibility is to take market conditions, account segmentation, economy rate,
trade margins, etc. to set price of goods and services. Pricing skimming strategy is used by Coco-
cola to set prices of their products.
Distribution- It is a function of marketing which distributes goods or services to
customers. It can be done directly or indirectly like direct to customers from produces or from
retailers to customers. Main role of Distribution is to deliver goods to customers according to
their need through stores or home delivery. Its responsibility is to create a network channel
through which goods distributes from one place to another throughout the world(Menon and
et.al., 2015). Coco-cola monitors and controls distribution channels by having on time report by
them,
After sales service- This function is to fulfil needs and help to customers after delivering
goods to them. Main role of after sales service is to solve the problems of customer as they are
suffering with their organisation product. Its main responsibility is to be a customer care means
taking care of customers when needed and also to take feedback from them for improvement in
products. After sale, services are provided till warranty period. Coco-cola takes feedback from
customers in direct selling and advice to them store soft drinks in cold storage.
P2 Roles and responsibilities of marketing functions relate to wide organisational context
2
P1 Roles and Responsibilities of Marketing Functions - Assignment_4

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