P1 Scope & Key Concepts of International Marketing

Added on - Nov 2020

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International Marketing
Table of ContentsINTRODUCTION...........................................................................................................................3TASK...............................................................................................................................................3P1 Scope and key concepts of international marketing..............................................................3P2 The rationale for an organisation who want to market internationally and describe thevarious routes to market they can adopt......................................................................................4P3 Evaluate the key criteria and selection process to use when considering which internationalmarket to enter.............................................................................................................................4P4 Explain, using examples, the different market entry strategies, including the advantagesand disadvantages of each...........................................................................................................6CONCLUSION................................................................................................................................7REFERENCES................................................................................................................................8
INTRODUCTIONInternational marketing is the another name of global marketing, this is refer as to do thebusiness at international level or the firm is expanding their business at global level, this iscurrently based on the strategies which are created in the home country and distributed to theother affiliations(Papadopoulos and Heslop, 2014). The present report is about Marks andSpencer,whichis a British Multinational company, deal in relating of clothings, and they werefounded in 1884 by Michael Marks and Thomas Spencer. This report will going to emphasize onthe scope and concept of international marketing along with the rationale of the chosenorganisation and the different routes for them to do business at global market. In addition withthis, the selection process which is use to enter in which international market along with thedifferent marketing strategies with their benefits and drawbacks.TASKP1 Scope and key concepts ofinternational marketing.The international marketing is the concept to undertake the activities of marketing inmore than one country. This is very similar to global marketing, i.e. designing the marketing mixglobally and customizing it according to the taste of peoples of different nations. This is all aboutgaining the competitive advantage. The scope of international marketing has grown widely thanit was in the past, this has earned a great scope in today's life. Advertising and promoting anyproduct at global level is rising up many countries like Indonesia, China, Brazil, etc., in the form
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