Roles of Leadership in Motivating Employees in Retail Organizations - A Study on ASDA

“To determine some vital roles of leadership in
improving the sense of motivation in employees
in the retail organisations of UK- A study on
ASDA”.
Research project

Literature Review
The concept of organizational leadership tends to deal with
both expertise tactics as well as human psychology by
emphasising more upon the development of leadership skills
and abilities as per the view of Baffour Awuah and Amal,
(2011). It should however relate with the undertaken goals and
objectives of the organisation where a potent leader will refer
to deal with the hard times of industry and still develop by that
time. An intrinsic tool is in context to meet out the mental
needs of the employees by rewarding them with non monetary
means like higher grade responsibilities as a mean of providing
empowerment.

Cont...
Carlos Pinho, Paula Rodrigues and Dibb (2014) have
enlightened yet another source of extrinsic motivation
involve the tools of monetary benefits for the employees such
as bonuses and additive remuneration on carrying out a
considerable work. The two factor model of Herzberg is a
factual instance of such conceptual theory that is often being
referred by the leaders to inculcate in their day to day
practice for fulfilling the need base consideration of their
respective employees. Other than this, there together exists
varied styles and models of leadership that should be
referred by the leaders for aptly managing the carried

Significance of the research
The current research work is carried out to determine some
vital roles of leadership. It is with a prior sense of enhancing
the sense of motivation in the employees. Wherein, it is also
with a special context of the retail based organisations in UK
with an elected firm named ASDA (Braithwaite and et. al.,
2010). This investigation thus possess an important outlook
where it will greatly assist the leaders of ASDA. On whose
basis, they can hereby look upon such effective ways of
leadership. By which they can resultantly tend to improve the
motivational sense of their workers to carry out a more
productive work with an ultimate goal of benefiting the entire