(P21)Marketing Essentials

Business Deadline : 23rd Afternoon

TASK 1
Marketing Essentials

Table of contents
Defination of marketing and current, future
trends
Overview of different marketing processes
Key roles and responsibilities of marketing
manager
How roles and responsibilities of marketing
maanger can influence functions of
departments.
Value and importamnce of marketing with
reference to EE limited.

Introducing the concept of marketing including
current and future trends
According to (Dewar, 2015) 'Marketing is an
action of a business to promote and selling of
the services and products by complete
market research and advertising'.
As per (Vos, 2014)Marketing may be defined
as a concept which places high level of
emphasis on enhancing customer demands.
In this regard, by employing marketing
practices and concepts EE Ltd can enhance
its customer base and thereby sales revenue.

Conti....
Current marketing trends
Social media marketing
CRM strategy

Overview of the different marketing
processes
Situational analysis
Marketing strategy
Marketing mix
Implementation and control

Explain the key roles and responsibilities of the
marketing manager at EE Limited
In EE Limited, marketing manager has some
roles and responsibilities which are as
follows:
Market research
Personnel management
Planning
Budgeting:
Developing pricing strategies

Explaining how roles and responsibilities of marketing influence and
interrelates with other functional department of EE Limited
Most essential business functions that
influence by marketing function of EE
Limited are:
Production or operational
Finance:
Research and development:
Procurement:
Human resource management

Conti...
 Finance: Links in interrelations between Marketing
and Finance

Conti...
Production or operational: Links and interrelations
between Marketing and Production

Conti...
Research and development Links and
interrelations between Marketing and
Research & Development

Conti...
Procurement: Links and interrelations
between Marketing and Procurement

Conti...
Human resource management: Links and
interrelations between Marketing and Personnel

marketing role in the context of EE
Limited
Values and importance of marketing role in the
context of EE Limited
Manage and change architect
Communication facilitator
Build up company image
Increasing sales

Significance of having effective interrelationships between
different functional departments of EE Limited
Departments in EE Limited
Marketing department: Looking different marketing
activities of the company
Finance department: Manage budgeting activities and
give approval for the investments
Production department: Responsible for deliver the
services to the customers with high quality
 Research and development: work on
development of new products and services
to stay remain in the competition
Human resource management: Recruit employees as
per the needs and requirements of the departments

REFERENCES
Dewar, D. M., 2015. Essentials of health
economics. Jones & Bartlett Publishers.
Daft, R. L., 2015. Organization theory and
design. Cengage learning.
Saranya, K. and Santhi, P., 2016. Enhancing
customer delight in LED televisions by using
the KANO Model. Indian Journal of
Marketing. 46(1). pp.49-60.
Vos, L., 2014. Marketing simulation games: A
review of issues in teaching and learning. The
Marketing Review. 14(1). pp.67-96.