(P21)Marketing Essentials

TASK 1
Marketing Essentials

Table of contents
Defination of marketing and current, future
trends
Overview of different marketing processes
Key roles and responsibilities of marketing
manager
How roles and responsibilities of marketing
maanger can influence functions of
departments.
Value and importamnce of marketing with
reference to EE limited.

Introducing the concept of marketing including
current and future trends
According to (Dewar, 2015) 'Marketing is an
action of a business to promote and selling of
the services and products by complete
market research and advertising'.
As per (Vos, 2014)Marketing may be defined
as a concept which places high level of
emphasis on enhancing customer demands.
In this regard, by employing marketing
practices and concepts EE Ltd can enhance
its customer base and thereby sales revenue.

Conti....
Current marketing trends
Social media marketing
CRM strategy