(P24)Marketing Essentials

Business

MARKETING ESSENTIALS

TASK 1
Concept of marketing with its current and future trends
 Concept of Marketing
 Current trends in marketing
 Future trends in marketing

Overview of different marketing
processes
Process of marketing analyses the opportunities of market, selection of target
markets, and develops marketing mix and manages efforts of marketing. The
below discussed steps forms the marketing process which primarily pays
attention to the target customers:
 Analysing opportunities of market
 Selecting target market
 Development of market mix
 Management of marketing efforts

Key roles and responsibilities of
marketing manager at EE limited
The key roles and responsibilities which the marketing manager has to
perform at EE limited are:
 Market research
 Developing marketing strategies and plans
 Brand development

Influences of marketing on other
functional departments of EE limited
EE limited have various functional departments which are interrelated
with each other and impact each other. Therefore, marketing
department also influences the other functional department. This is
being explained below:
 Finance department
 Production department
 Research and development department

Values and importance of
marketing role in EE limited
Marketing function is important for EE limited as most perspectives of
business rely on success of marketing. To highlight the value and
importance of this function for cited organisation following are the
points:
 High sales
 Company reputation
 Healthy competition

Significance of effective relationship
between different functional departments
of EE limited
According to the given scenario EE limited is facing bad cross functional
communication between its departments. This is becoming a hurdle in
its success and prosperity. Therefore, it is essential to note that strong
and smooth communication is of core value for cited firm. Significance
of communication in all department of company is highlighted in the
below stated points:
 Builds trust
 Customer service

REFERENCES
Moons, I., De Pelsmacker, P., De Bont, C. and Standaert, A., 2010. The extended decomposed Theory of Planned Behaviour. A
framework for investigating the adoption process of electric cars. In The 6 Senses-The Essentials of Marketing (EMAC 2010)
(pp. 191-191).
Gartee, R., 2012. Essentials of electronic health records. Pearson Higher Ed.
Jeffery, M., 2010. Data-driven marketing: the 15 metrics everyone in marketing should know. John Wiley & Sons.
Moini, J., 2012. Focus on Pharmacology: Essentials for Health Professionals. Pearson Higher Ed.
Mihart, C., 2012. Impact of integrated marketing communication on consumer behaviour: effects on consumer decision–making
process. International Journal of Marketing Studies, 4(2), p.121.
Novak, J., 2011. Game development essentials: an introduction. Cengage Learning.
Askeland, D.R. and Wright, W.J., 2013. Essentials of materials science & engineering. Cengage Learning.
Nguyen, B. and Simkin, L., 2012. Fairness quality: The role of fairness in a social and ethically oriented marketing landscape. The
Marketing Review, 12(4), pp.333-344.

THANK YOU