Contemporary Development in Business and Management

Contemporary Development in Business and Management

Executive Summary
Agriculture sector of UK is growing with the very high pace and thereby makes
contribution in development of respective country. This report is based on GoFarmers which
offers livestock, animal feed, farm land etc to customers. Besides this, it can be summarized
from the report that policies which are formulated by government in relation to keeping livestock
have major impact on the selling of livestock’s. Further, it can be presented that company needs
to keep in mind economic and social factors for making high suitable policies. It also has been
articulated that for attaining competitive edge over others company needs to employ all the
technological advancements. Besides this, it can be stated that by producing effectual and high
quality animal feed product GoFarmers can realize its objectives.

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
Overview of the primary external factors that have influence agriculture business....................3
TASK 2............................................................................................................................................7
Technological changes.................................................................................................................7
Analyzing the relevance of technological change and its influence on organizational policies..7
2. Critically evaluating the effectiveness of organizational response.........................................9
3. Assessing the areas for improvements...................................................................................10
CONCLUSION..............................................................................................................................12
REFERENCES..............................................................................................................................13
APPENDIX....................................................................................................................................15

INTRODUCTION
In the present era, each and every sector is filled with high level of development which
in turn helps them in executing business plan more effectively and efficiently. Besides this,
effectual management of business operations are also highly required in line with the changes
that take place in external environment. Moreover, companies can gain competitive edge over
others only when they take decisions by evaluating the aspects of political, economic, social and
other factors. The present report is based on Gofarmer which is one of the leading agriculture
companies of UK. It offers livestock, farm machinery, animal feed, farm land etc. through the
means of online. In this, report will provide deeper insight about the aspects of external business
environment and situation. Further, report will shed light on the extent to which external
situation will prove to be positive and negative for business organization. In addition to this,
report will provide deeper insight about the technological advancements take place in the
agriculture sector of UK.
TASK 1
Overview of the primary external factors that have influence agriculture business
In order to get information about external business situation Gofarmer has taken decision
to conduct PESTLE analysis. It is the most effectual tools which in turn help in getting
information about external business environment. Political, economic, social, technological, legal
and environmental are the main factors which are out of the control of business unit. Further, all
such factors have high level of impact on the growth and functioning of business unit. In addition
to this, external factors are highly differing from one country to another (Dev, 2013). Thus, it is
highly required for business organization to develop competent and strategic policy framework
after making evaluation of all such aspects. Hence, PESTLE analysis model helps company in
reducing the impact of undesirable situation to a great extent.
PESTLE analysis
 Political factors: Government rules and regulations have high level of impact on the
growth and functioning aspect of business unit. Gofarmer provides customers with