Issues in elements of marketing in context of Thomas Cook

Marketing in Travel and
Tourism
TASK 3

3.1 Issues in elements of marketing in
context of thomas Cook
The functions of marketing are incomplete without concentrating on the
elements of marketing mix. Marketing mix can be termed as the different key
components of company such as product, price, place and promotion. This helps in
taking decisions which are related to marketing effectively. Therefore, in order to launch
summer holiday package by Thomas Cook can be done through the elements of
marketing mix. For the purpose of introducing product in market, the stated firm mainly
focuses on marketing mix elements.

Cont..
 Product-
Thomas Cook offers products to a wide range of customers by using
different strategies. One of the major product as per the given
scenario is summer holiday package 2017 to Morocco and Egypt. It
can be termed as intangible services provided by cited firm in travel
and tourism industry. Moreover, the business also focuses on the
product life cycle so that they can forecast different stages of
maturity to decline.

Cont..
Price-
This element of marketing shows the cost factor that is an
important as aspect for deciding the success of business. In case of
summer package which is offered by company, the prices of that
services are decided after analysing the market. At initial stage of the
product, firm charges high prices for generating high level of revenues.