(P27) Marketing Essentials

Business

MARKETING ESSENTIALS
TASK 1

EE Limited
 EE Limited company founded in
1989 and its annual revenue is
£7465.86 provide mobile and fixed
line services across the country.
 The service has now more than 14
million customers and reached 95
% in UK And also has a 550 retail
stores using its 4G network and its
EE limited is a largest operator in
Europe.

CONCEPT OF MARKETING
 Marketing is a process in which the company identify
the customers demands and needs so, they apply
marketing strategy accordingly.
 The Marketing only focus on the needs of customer's
relating to the product and services to attain the
competitive advantages.
 The activities and function of marketing is that in
which they determine the buyers needs,wants, desires
from the market-segmentation to beat the competitor.

Marketing Trends
Current Trends
Social Marketing
Relationship Marketing

Future trends in marketing
Future Trends
•Digital Marketing
•Customer Branding

IMPORTANCE OF MARKETING
 Raise Customer's Standard of Living
 High revenues
 Customer traffic
 Larger market share

OVERVIEW OF THE VARIOUS TYPES OF
MARKETING PROCESSES
 Situational Analysis
 Marketing Strategy
 Marketing mix decisions
 Implementation and Control

ROLE AND RESPONSIBILITIES OF MARKETING
MANAGER
Maintain the staff that are relating to the marketing
Create and Develop a market plan
Adopt and implement the suitable marketing strategies
They also coordinates with the other functional
departments such as finance and human resource.

ROLE OF MARKETING WITH THE INTERRELATES WITH
THE OTHER FUNCTIONAL DEPARTMENTS
Production department
Finance Department
Human resource Department

SIGNIFICANCE OF INTERRELATIONSHIP WITH
OTHER DEPARTMENT
 Enhance effective communication flow of
information at all the departments.
 Solve problems and decisions made more
effective.
 Increase trust and loyalty among each other
departments.
 The environment become healthier.

REFERENCES
Al-Hasan, S., Thomas, B and Mansour, A., 2016. Internet Adoption and
International Marketing in the Jordanian Banking Sector. International Journal of
Online Marketing (IJOM). 6(2). pp.34-48.
Babin, B. J and Zikmund, W. G., 2015. Essentials of marketing research. Nelson
Education.
Baines, P., Fill, C and Page, K., 2013. Essentials of marketing. Oxford University
Press.
Baker, M. J and Saren, M. eds., 2016. Marketing theory: a student text. Sage.
Banerjee, B., 2013. Trends in the Use of Social Media as a Tool of Marketing
Communications in FMCG Sector in India. International Journal of Online
Marketing (IJOM). 3(3), pp.62-75.
Beatty, J. F and Samuelson, S. S., 2014. Cengage Advantage Books: Essentials of
Business Law. Cengage Learning.