Contemporary Issues In Travel And Tourism Task 2

This presentation evaluates the current trends influencing change in the travel and tourism sector, with a focus on adventure tourism. It analyzes the growth and popularity of adventure tourism using feedback analysis and market data. The presentation also includes references to relevant research articles.

Contemporary Issues In Travel
And Tourism
Task 2

Introduction
In this task of report evaluation has been made of
current trends which are influencing the operations of
organisations working in travel and tourism industry. It
also mentions the influence of certain factors over the
tourism of UK. Further this report also contains some
data regarding tourists and the markets which are
famous among the tourists.

Evaluate current trends influencing change
in the travel and tourism sector
Current trends from which the travel and tourism of UK has been
affected are mentioned below :
 Adventure tourism : Adventure tourism is a type of Niche
tourism which consists exploring unusual and exotic
destinations. Travellers are willing to visit such destination
which are adventurous which means such destination should
have certain risk factors involved in it.
 Rural tourism : Rural tourism allows tourists to get connected
with nature and culture. It allows them to feel and live the
lifestyle of rural people. Thomas cook group can provide such
tourism facilities to the tourists.

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 Gastro tourism : Gastro tourism is nothing but tourism related
with food. Some people are foodie and they really wants to
explore the world in search of different cuisines from around the
world.
 Dark tourism : Dark tourism can be defined as the destinations
which are associated historically with death and sorrow. In such
kind of tourism visitors can visit places attached with death.
Some tourism sectors are getting importance now a days. They are
becoming a major part of revenue of travel and tourism. Areas like
adventurous tourism and gastro tourism are getting famous because
of their uniqueness. Through adventurous tourism visitors can
experience some risky but adventurous activities.

Analyse a current trend using appropriate
techniques and resources
Adventure tourism has a most significant place in recent trends with
a yearly growth of 65% as per the recent statistical data. This sector
is consistently growing fast as compared to other trends which are
not having consistent growth. Every trend is entertaining but if they
are compared with Adventure tourism then it can be said that it is
much entertaining than others. As people want some new experience
and thrill so they prefer it. In this presentation, a detailed analysis has
been made with the help of certain methods which are mentioned
below :
 Feedback Analysis
 Market data
 Government Data

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Feedback Analysis : Tour operators can use feedbacks from the
tourists. They can make a survey in which they can ask tourists
about their place of interest. They can also ask about their likes
and dislikes regarding adventurous places in UK. Through
feedback analysis tour operators can get knowledge about the
places which are famous among the visitors as well as they can
get knowledge about several activities which they like to do over
such locations. Tour operators can prepare a questionnaire in
which several questions are mentioned related with adventurous
places. They can ask them about the place where they like to visit.
Analysis of feedbacks and then removing such factors which are
frustrating for visitors can reduce the level of dissatisfaction
among the tourists.

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Market data : Tour operators can use market data to analyse the
trend of adventure tourism. As 69% of overall departures are
from Europe, South America and North America. This growth is
also true in respect of adventure tourism. 79% of tourism boards
has reported that private tourism is growing faster in their
tourism areas. Through market data tour operators can get
realistic data about adventure tourism. They can make such
changes in their tour packages by inserting such factors through
which market of adventure tourism is growing faster.

References
Smith, S., Costello, C. and Muenchen, R.A., 2010. Influence of push
and pull motivations on satisfaction and behavioral intentions within
a culinary tourism event. Journal of quality assurance in hospitality
& tourism. 11(1). pp.17-35.
Reddy, S.G., York, V.K. and Brannon, L.A., 2010. Travel for
treatment: students' perspective on medical tourism. International
Journal of Tourism Research. 12(5). pp.510-522.
Kusluvan, S., and et.al., 2010. The human dimension a review of
human resources management issues in the tourism and hospitality
industry. Cornell Hospitality Quarterly. 51(2). pp.171-214.
Carlisle, S., and et.al., 2013. Supporting innovation for tourism
development through multi-stakeholder approaches: Experiences
from Africa. Tourism Management. 35. pp.59-69.