( P35 ) Marketing Planning

Marketing Planning
(TASK 2)

Introduction
Marketing Plan is elaborating a systematic, inter
connected as well as logical step with the
proper process so that they can achieve the
marketing goals. Marketing plan assist in
analysing the internal and external
environment, markets, competitors. Along with
this it helps in specifying the objectives of
marketing, necessary strategies as well as
tactics.

2.1 Barriers to Marketing planning
Marketing planning is relevant to research on the product or
services as well as marketing of the merchandise or services.
The staff members of Softwire Technology limited have to
do proper market planning so that they can provide the
satisfaction to the targeted consumer. There are some barriers
which are facing by the company members in the marketing
planning they are:
Demographical Factors Political Factors Culture Factors
Demographic Changes
Work and think of people
Government Regulations
Change in Laws
Others
Traditions
Mentality of People