P(51) Research Project

Business

Research Project
RESEULTS AND OUTCOMES

Theme: Mostly 20 to 30 year customers used social
media website of Mark and spencer
15 to 20 years 20-30 years 30-40 years
0
2
4
6
8
10
12
Frequency

Theme 2: Personal factor affect customer most while they
purchase the product and services
Personal factor
Geographic factor
Demographical factor
Other

Theme 3: Most of the customer influences from social
media tools in regard with Marks and Spencer.
Yes No
0
2
4
6
8
10
12
14
16
18
Frequency

Theme 4: Most of the customer have intension to collect the
information about product and services on social media.
Gaining
information about
products and
service
Find best product
by post and
pages
Providing
feedbacks for
accessed
services
To Get Exclusive
Offers
0
1
2
3
4
5
6
7
8
9
Frequency

Theme 5:Most of the customer use Facebook website
in order to collect the information
Facebook
Twitter
Hi5
YouTube

Theme 6:Most of the customer are satisfied with
social media initiative of Marks and Spencer
Highly satisfied Satisfied Neutral Dissatisfied
0
1
2
3
4
5
6
7
8
9
Frequency

Thank you