P(53) Visitor Attraction Management

Travel and Tourism Management

Visitor Attraction Management
Task

Introduction
In the present era, travel and tourism industries are growing
continuously so that they can enhance the number of visitors in
the particular country.
These enterprises can attract many people towards their
services by making the attractive websites and using the
promotional strategies.
Along with this, the company provides innovative services to
their customers so that their overall satisfaction can be
increased

Processes and the potential issues that are involved in the
development of visitor attractions
As a tourism consultant of national tourism agency, I
have analysed various potential issues and processes
that are a part of development of visitor's attractions. It
is very important to develop and manage visitor
attractions for the future success and to attract more
and more visitors.

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Feasible study of the project is being done to manage visitors
attraction.
After feasible study, the proper layout and designing is done,
and the involvement of local community is also done.
What applications will help in the development of process will
be done in next step.
Training and recruitment of the staff will be done for the proper
management of the visitors attraction.
Satisfaction and requirements of the customers should be
maintained

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Customer care training is being given to workforce for the so
as to meet needs of customers and solve their query
In this stage crowd management is being done
Reservation and ticketing is done for the customers
At last stage effective internal and external communication is
maintained to communication with visitors

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Some of the potential issues are:
 Tourism is the industry of high tax, which is a major
issue
 Global standardization develops low unique locales
 One of the issue is that travel industry is highly
dependent on fuel cost
 Security is also one of the major issue for the tourism
industry. It is necessary for the company to manage
security of customers

References
Beritelli, P., Bieger, T. and Laesser, C., 2014. The new frontiers
of destination management: Applying variable geometry as
a function-based approach. Journal of Travel
Research.53(4). pp.403-417.
Cellini, R., 2011. Is UNESCO recognition effective in fostering
tourism? A comment on Yang, Lin and Han. Tourism
management.32(2). pp.452-454.
Coghlan, A., 2012. Facilitating reef tourism management
through an innovative importance-performance analysis
method. Tourism Management.33(4). pp.767-775.
Evans, N., Stonehouse, G. and Campbell, D., 2012. Strategic
management for travel and tourism. Taylor & Francis.