This presentation focuses on the concept of total tourism product and its application in an individual tourism business. It discusses the importance of marketing in the tourism industry and the role of Thomas Cook in distribution methods. The presentation also explores the market and target customers in the travel and tourism sector.

Discover total tourism product, marketing in tourism, Thomas Cook's distribution methods, and target customers in travel and tourism.

Total Tourism Product in Individual Tourism Business

Data Analytics for Business Intelligence

The University Of Newcastle Australia

Data Science and Big Data

Marketing in Travel and Tourism

Presentation

P(55) Marketing in Travel and Tourism

PowerPoint Presentation

This presentation focuses on the effects of marketing operations on consumer satisfaction in the travel and tourism sector, specifically studying Thomas Cook. The aims and objectives include examining the concept of marketing and consumer satisfaction, analyzing the role of marketing in relation to consumer satisfaction in Thomas Cook, determining the relationship between marketing functions and consumer satisfaction, and recommending ways to improve consumer satisfaction. The research methodology involves a descriptive research design, interpretivism research philosophy, random sampling, and qualitative data analysis.

Total Tourism Product in Individual Tourism Business

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Marketing in Travel and Tourism

P(55) Marketing in Travel and Tourism

Consumer Satisfaction in Travel and Tourism Sector

Total Tourism Product in Individual Tourism Business

End of preview

Marketing in Travel and Tourismlg...

P(55) Marketing in Travel and Tourismlg...

Consumer Satisfaction in Travel and Tourism Sectorlg...

Marketing in Travel and Tourism

P(55) Marketing in Travel and Tourism

Consumer Satisfaction in Travel and Tourism Sector