Hospitality provision in travel and tourism sector
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This assignment discusses the interrelationship between hospitality and tourism and travel business, implications of integrations to the hospitality industry, and the impact of integration on hospitality business. It also includes a hospitality business plan.
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HND IN TRAVEL AND TOURISM MANAGEMENT HOSPITALITYPROVISISONIN TRAVEL AND TOURISM INDUSTRY
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Hospitality provision in travel and tourism sector
Table of contents Introduction................................................................................................................................3 Task 1.........................................................................................................................................3 1.1 discussion of the interrelationship between hospitality and tourism and travel business....3 Task 2.........................................................................................................................................6 2.1 analyzing the implications of integrations to the hospitality industry..................................6 2.2 discussion of hospitality business being affected due to integration....................................7 Task 3.........................................................................................................................................8 3.1 development of a rationale...................................................................................................8 3.2 hospitality business plan.......................................................................................................9 Conclusion................................................................................................................................10 Reference list and bibliography................................................................................................11
Introduction The increase in the economic and global activity has given rise to the hospitality sector in the economy. It is with the increase in the discovery of places the interest of the tourists picks its height that yields the respective sector to incur profit. Moreover, the rapid globalization and standardizationhave maximized the number of hotel industriesto flourish with good reputation. Acceleration of the urbanization has further paved the way for the interrelated sector to rapidly increase its pace with the passage of days. The following assignment is based on the hospitality industry and the interrelationship between the travel and tourism industry. It further focuses on the importance of the tourism industry and how it serves its economic benefit to the economy. It also focuses on the benefits that the hospitality industry has on the travel and the tourism sector.The assignment further throws its colors on the impact of integration that the hospitality industry posses. That includes the share of the market, standardization and the improvement in the quality of the services that are provided by the industries to its customers. It also concentrates on the development of the business plan of the hospitality business that includes the project plan that involves the development of the plan, the design of the organizations and the operations that are going to be implemented in the organization for the customers. Task 1 1.1 discussion of the interrelationship between hospitality and tourism and travel business Composition of the hospitality sector It is with the increase in the standardization the enhancement in the globalization have caused the industry of hospitality to make its progress from the one start hotel services to the five star hotel services. There are several types of services that are provided in the hospitality sector that helps the sector to flourish in a better manner. It is with the increase in the price of the hospitality sector more good and standardize services are provided to the customers. The services includes the bar facilities, the banquet facilities, the dining facilities. Along with that the bed rooms, the catering facilities, night clubs, and gaming facilities are also provided by
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the hospitality sector. It has been further observed that the hospitality sector gain its importance with the quality service it provides to its customers in a wide manner (Mok, Sparks and Kadampully, 2013). On the other hand, the hospitality sector enhance its reputation with the quality service it provides to its customers, that further helps the sector to maintain its reputation in the market. The Savoy Hotel London provides excellent dinning, gaming and bedroom facilities to its customers that help the respected organization to gain its importance in the market place. Along with that the quality service and the care that the organization make sure of its customer is better that further enhances its reputation in the market. This would further help the organization to enhance its name and its fame in the market place. The several roles that the organization plays are as follows: Providing excellent service to its customers that makes the organization attracts more and more customers for its services It provides modern facilities to its customers such as wifi facility, sauna bath, gaming facilities and on time care and service Itprovidesnightclubfacilitiesandbanquetfacilitiesthatenablesthe customers to book the hotel hall for their personal and well as for their professional events Travel and tourism sector Increase in the discovery of new places and the advancement in the urbanization have made it possible for the tourist to avail their travelling expenses to go for a tour that provides them with relaxation and tranquility. This further enables the tourist to move around the world and experience the best they can from the beautiful scenes and the tourist places. It is due to this fact of the event the tourism sector is flourish as the people are availing travelling for many purposes. Travelling is not only destined with the leisure activity but it is also related to the business tours that the people go for. The tourism and the travelling sectors are inter related it is because it is with the availability of the transportation facilities such as the airplane service, water transport services and the road transport services the travelling becomes more easy for the people. On the other hand, now days the accessibility of the transport has become so easy that people could book their tickets online and make their destination travel possible (Xiang, Magnini and Fesenmaier, 2015). Moreover, the facilities that the hospitality sector provides further enhance the accessibility of the travelling for the people it is because the tourist is
very keen to travel the places. It is with availability of proper transport facilities and the fair of the transport makes the tourist avail the transport for their travelling purpose. On the other hand, as the world is running very fast so as the sectors, therefore, every now and then the business meetings and conferences are being held in different part of the world. Hence, in very less time the travelling could be made possible with the availability of the airplane service that cause the people to easily avail a flight for a successful business conference or meeting they want to attend. Thus, in a matter of hours the whole process completes and it could be easily stated that the travelling and tourism is inter related to each other. Interrelationship between tourism and travel sector The threesectors that are hospitality sectors, the travel sector and the tourism sector are interrelated. It is because the travel sector makes it possible to reach the different destination that the tourists want to visit. The air transport, the water transport and the road transport are the key linkage between the places that the tourist wants to visit for their business as well as for their personal usage. on the other hand, the increase in the travelling services by the transportation sector have helped the tourism industry to flourish with bright colors it is because in very less time the people could easily reach their destination for their purpose to be fulfilled. Moreover, it is with the accessible transport facilities being available for the tourist the tourism industry is flourishing it are because even the toughest destination could be reached by the people through proper transport facilities being available (Cook, Marqua and Yale, 2014). This further enables the tourist destination to become more popular and more and more people get to know about the new places that help the tourism industry to flourish. Along with that the other thing that further interrelates is the hospitality sector that includes the lodging and the food service. Therefore, the people after reaching a certain destination has to stay at a specific place, it is where the hospitality sector play its part. The services that the hospitality sector provides to its customers are very much needed for the customers to make their journey more comfortable and soothing. Therefore, the dining facility and the lodging facility helps the tourist to retain at a place for a longer period that helps the tourism industry to further make its enhancement in the market place. It is with proper facilities and services being provided by the hospitality sector to its customers help the hospitality sector to gain its importance and make a remarkable progress in the field of travel and tourism sector (Leung and et. al., 2013).
Task 2 2.1 analyzing the implications of integrations to the hospitality industry Implication of the integration is the much needed thing that is required for the hospitality industry to make its progress in the market place. The integrations involve the improvement in the quality of the services that the respected hospitality sector provides. It further includes the increase in the standardization of the organization such that it could enhance its share in the market. The branding and the pricing of the organization is marked with the integration of the industry. Moreover, the control of the market along with the increase of globalization of the industry is also related to the integration of the industry. All these factors are associated with the integration of the respected industry that would further enable the industry to make excessive progress in the market for its growth and reputation to be achieved in less time (Smith and Puczkó, 2014). For examples, the hospitality industry such as the hotels that were one star had progressed with the name and the fame and had managed to gain its reputation in the market. The Marriot hotel of UK is one of such an example. The improvement in the service quality of the hospitality sector helps the hospitality sector to gain its importance. It is because the proper service quality makes the organization gain the loyalty of the customers by providing them with the satisfactory service. Moreover, the several types of facilities that the organization provides to their customers that includes the banquet service, the bar facilities, the luxury lodging and the dining facilities. On the other hand, the pool facilities and the gaming facilities act as token for the luxury comfort to be available to the customers. Moreover, it is with all these things the branding of the sector also takes place.The branding of the sector helps individual to make them aware about the facilities and other services provided by firm in regard to influence customer satisfaction. It also results in facilitating business in regard to influence more and more consumers to utilise the services provided by firm. On the other hand, it is with the maximization of the branding of the organization, it would further help the organization to maximize its standard and the reputation in the market such that it would enhance the organization to make more and more competitive advantage. This would also make the organization gain a lot of profit percentage for its future growth that would enable the organization to expand its business in the market and do successful business in the market. the market share of the organization would also increase and facilities the
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organization with massive name and fame that would build up the reputation of the business enterprise. On the other hand, the satisfactory service further enable the hospitality sector to gain the loyalty of the customers and earn a reputation in the market place. It is further observed that the good services further add value to the hospitality service as it helps to increase the branding of the service and the hospitality sector in the market place (Law and et. al., 2015). 2.2 discussion of hospitality business being affected due to integration The integration in the hospitality business helps to bring about a new standardize form of the hospitality sector for the customers that makes the customers satisfy its wants and needs. On the other hand, it is with the satisfaction derived from the customers the hospitality sector makes further growth in the market it is because it enables the sector to gain the loyalty of the customers (Marques and Santos, 2016). On the other hand, it further enables the sector to improve its facilities and the services that it provides to its customers. The improvement in the service makes the sector make a remarkable progress in the market place that helps the organization to expand its business in global as well as in the local market. The more the sector expands its business the more branding of the organizations would takes place. It is further observed that the integrations in the industry cause the organization to make further growth opportunities that would make assurance for the sector to become more branded in the market place. The more the branding of the sector happen more the tourist are keener to avail the services of the hospitality sector. For example, taking the example of the food industry, it is with the enhancement of the taste and the preference of the people the food industry has flourished rapidly. Integration is considered as an crucial task that helps in developing hospitality business and enhance travel and tourism sector helps business to interconnet different products or services so that they can provide required products or services and not outsource the product or service to other businesses. Therefore, it is essential fo hospitality and travel and tourism business helps in integrating with each other so that operations of firm could be carried out and execute the goals together. It involves two different tyopes of integration that needs to be followed by Marriott hotel such as vertical and horizontal integration. Vertical integratuion assesses that Marriott undertakes process of merger through which hotel could collaborate with other similar service provider in regard to provide certain unique services on the demand
of consumers that are not available within hotel. It would benefit firm in terms of enhancing its sales and profitability (Lu and Stepchenkova, 2015). Further, another type of integration is horizontal integration and thus it is essential for business to obtain another similar firm in order to expand its operations and enhance market share. Marriott purchases some insolvent hotel and then involve that within firm in regard to expand the busness functions. Thus, integration positively impacts upon businesses in terms of improving market share and maximize cost and profitability. The advancement in the several recopies and the awareness of the different cousins of the world the advancement is seen in a maximized manner in the food sector of the hospitality industry (Neuhofer, Buhalisand Ladkin, 2015). The customers are keener to get the availability of the continental food, the Thai food and the cultural food of several destination sites. It is the food and the culture of the place that further establishes the industry and makes a dignified progress in the market. The establishment of the café’s is another progress that is seen across the world in the food industry of the hospitality sector. It is because the different cookies, cakes and the different aromas coffee are available for the customers that light their evening and the chat with their friends over a cup of coffee. The café’s presents a beautiful environment for the customers to spend their quality time with their friends. On the other hand, the availability of several different types of dinning and restaurants provides leisure effect for the customers to avail the services. It is with the improvement in the service quality and the serving of the food quality the industry makes a brilliant success in the hospitality sector (Phillips and Moutinho, 2014). This further cause the industry to make profit from the service and the integration that it makes in this business sphere. Moreover, it also facilitates the industry to get maximum competitive advantage from the progress of the business in the food sector that because the customers to be more delighted with the leisure and the service that they receive from the respected hospitality sector. On the other hand, the satisfactory service further enable the hospitality sector to gain the loyalty of the customers and earn a reputation in the market place.
Task 3 3.1 development of a rationale It can be assessed that the four different outcomes of HRM assists business to attain some results that possess effective capabilities of solving stronger issues, high level of job performance and thus improve cost effectiveness and thus attain strategic targets. As per the Guest Model it assesses that such outcomes could be attained if coherent strategy of business integrates within business strategy of firm.The improvement in the service quality and the management of the staffs becomes a much needed item that the organization is required to follow. It is because; proper management of the staffs by providing them with the training and imparting proper communication would help to make improvement in the services quality that the organization provides to its customers (Munar and Jacobsen, 2014).In regard to attain competitive edge, it is essential for every business to bring change within their old methods so that they could carry out busnessfunctions and thus bring responsibility towards change. Here, line manager within firm needs to share responsibility and burden with other line managers so that best services could be rendered to customers. Also, it can be assessed that line manager plays a significant role in making different HR strategies and thus they are responsible to executing different HR practices in firm (Hudson and Thal, 2013). However, making these strategies are crucial and thus helps employees to carry out effective HR practices and thus obtain huge responsibilities to execute HR practices. Main responsibility of line manager is that they possess different types of issues regardng brining rapi change in environment, minimizing level of employees and enhance level of gap between needed and available skill. Therefore, it is essential for firm to undertake effetive strategic approach that results in decreasing the identified problem and thus line manager requires identifying those workers and enhance their multi-skilled and commitment nature so that mission and vision of firm could be attained. However, in regard to cope with the changes, human resource manager of firm requires to undertake effective range of skills and capabilities so that productive environment could be made. HR manager also requires providing proper support to workers so that they can enhance their skillsand capabilitiesin reagrd to obtain competitive edge in market. Further, providing training to employees results in bringing change in business and thus make effective decision so that desired outcomes could be attained.
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It is essential to carry out effective planning to developing a rationale for starting a new hospitality business within London. Following is the outline prepared to designing the product or service such as- •Food and beverages- It is one of fhte main factor that is essential for hospitality business and thus need to plan and design the services in an effective way. Therefore, hospitality firm aims to prepare proper menu items and deliver wide range of food items in order to fulfil the needs of customers. However, on demand business should arrange additional services for customers so that they could celebrate birthday occassions, marriage parties etc. •Luxury rooms- It is another significant requirement of entreprenur when startng hospitality business and thus provide luxury rooms for clients in regard to facilitate consumers. Therefore, accommodation needs to be considered as an crucial element and rooms need to be well maintained and decorated so that client could attain satisfaction. •Free Wi-Fi- It is another crucial element that is required by hospitality firm. Thus, providing free wi-fi facility helps in attracing customers and enhance brand image of firm. •Payment options- There are varied payment options provided by new hospitality firm so that they can render different options to customer for paying the amount. For instance, there are several customers who are making their booking through online system and thus use Debit or Credit card and thus it helps them to make their booking easier. 3.2 hospitality business plan The operational business plan could be implemented with the help of the following plan: Staffing could be initiated by functional areas such as follows: Specialistqualifications:thestaffsthatincludehighqualificationofthehospitality management should be included in the top management who would look after the matter of the services being up to the mark or not in the organization.
Understanding the problems of the staffs and bringing out proper solution to treat them with good ecstasy such that quality work could be gained from the staffs. Recruitment policies and procedures are required to make proper such that skillful staffs are taken for the job so that quality services could be provided to the customers to satisfy the wants of the customers. Compliance with legislation refers to the laws being followed by the hospitality sector so that proper rules and regulations could be made in order to carry out a successful business in the market place. Pricing of the services are required to make properly so that it helps to attract more and more customers to avail the services in the organization. Thedevelopedproposalfornewhospitalityfirmneedstoidentifydifferent operational requirements so that business could expand its services in reagrd to influence target customers. •Potential market- Main target market of new hospitality firm is high class customers as they are rendering the best quality services to customers. Hence, it is significant for firm to develop its products or services in reagrd to improve business performance in regard to sustain customers for long term. •Location- Also, it is essential for new hospitality firm to identify the favorable location where they aim to start their operations in London city. Hospitality firm focuses upon carrying out market research and identify the sutiable location so that large number of customers could be attracted. •Market potential- Starting hospitality venture requires to identify the market potential nd thus influence customers to fulfil their demands and deliver unique quality products or services in market. Conclusion It could be concluded from the above discussion that it is with the increase in the travelling done by the tourist the hospitality industry is making a remarkable stand in the market. Therefore, it could be finely said that the three sectors that includes the travel sector, the tourism sector and the hospitality sector are inter connected to each other. Moreover, it is
with the advent in the discovery of new places the people are keener in traveling. It is with proper advancement in the services that are provided by the hospitality sector the hospitality sector could attract more and more people to avail its services. On the other hand, the satisfactory service further enable the hospitality sector to gain the loyalty of the customers and earn a reputation in the market place. It is further observed that the good services further add value to the hospitality service as it helps to increase the branding of the service and the hospitality sector in the market place. Therefore, this further enhances the name and the fame of the organization that provides better scope for its growth opportunity that would help the industry to retain its reputation in the market. it is also observed to enable a good and successful running of the business it is necessary to have a good business plan that would enhance the business outcome. It is because it is with the maximization of the business outcome the business would further make progress in the market by earning the maximum competitive advantage. Therefore, the business plan that is discussed above is followed properly then it would help the organization to seek more and more profit and enhance its liability in the market.
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Reference list and bibliography: Cook, R.A., Marqua, J.J. and Yale, L.J., 2014.Tourism: the business of hospitality and travel. USA: Pearson. Hudson, S. and Thal, K., 2013. The impact of social media on the consumer decision process: Implications for tourism marketing.Journal of Travel & Tourism Marketing.30(1-2). pp.156-160. Law, R. and et. al., 2015. Distribution channel in hospitality and tourism: Revisiting disintermediation from the perspectives of hotels and travel agencies.International Journal of Contemporary Hospitality Management.27(3). pp.431-452. Leung,D.andet.al.,2013.Socialmediaintourismandhospitality:Aliterature review.Journal of Travel & Tourism Marketing.30(1-2). pp.3-22. Lu, W. and Stepchenkova, S., 2015. User-generated content as a research mode in tourism and hospitality applications: Topics, methods, and software.Journal of Hospitality Marketing & Management.24(2). pp.119-154. Marques, J. and Santos, N., 2016. Developing business tourism beyond major urban centres: the perspectives of local stakeholders.Tourism and Hospitality Management.22(1). pp.1-15. Mok, C., Sparks, B. and Kadampully, J., 2013.Service quality management in hospitality, tourism, and leisure. Routledge. Munar, A.M. and Jacobsen, J.K.S., 2014. Motivations for sharing tourism experiences through social media.Tourism management.43.pp.46-54. Neuhofer, B., Buhalis, D. and Ladkin, A., 2015. Smart technologies for personalized experiences: a case study in the hospitality domain.Electronic Markets.25(3). pp.243- 254. Phillips, P. and Moutinho, L., 2014. Critical review of strategic planning research in hospitality and tourism.Annals of Tourism Research.48.pp.96-120.
Smith, M. and Puczkó, L., 2014.Health, tourism and hospitality: Spas, wellness and medical travel. Routledge. Xiang, Z., Magnini, V.P. and Fesenmaier, D.R., 2015. Information technology and consumer behavior in travel and tourism: Insights from travel planning using the internet.Journal of Retailing and Consumer Services.22.pp.244-249.