P(55) Marketing in Travel and Tourism

Marketing in Travel and
Tourism (TASK 3)

P 3.1 Issues in the product, price and place elements of the
marketing mix
Marketing mix is referred to be one of the most effective
model of marketing with clear concepts to assist the
organisations like Thomas Cook to build their strategies.
However, there together exists certain issues in marketing
while referring to adopt this conceptual model with a special
reference to its three leading constituents namely product,
price and place as stated below-
 Issues regarding product
 Issues regarding price
 Issues regarding place

P 3.2 Importance of service sector mix elements to the travel
and tourism sector
The service sector mix involves some additive elements of the
extended marketing mix, that are people, process and
physical evidence. It is with a fundamental context of
Thomas Cook who are purely operating in the sector of
service industry. Below are the prolonged elements of
marketing mix and their importance-
 People
 Process
 Physical evidence