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P(55) Marketing in Travel and Tourism

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Added on  2023-04-04

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Travel and Tourism Management

P(55) Marketing in Travel and Tourism

   Added on 2023-04-04

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Marketing in Travel and
Tourism
TASK 3
P(55) Marketing in Travel and Tourism_1
Introduction
Marketing is a process that defines the offering made by the sellers
to offer them something that they want and that creates value for
them. It is something that anticipates the need of the customers and
then create a product offering them that value. Travel and tourism
sector is at boom nowadays and it is because of their marketing
abilities that they have reached to every customers. And can offer
their products and services.
P(55) Marketing in Travel and Tourism_2
3.1 Marketing Mix and its issues
Marketing Mix is a combination of four core elements
product, price, place and promotion. Each element has
its own benefits and losses and it differs from company
to company. Marketing mix is very useful aspect for
every organisation in different aspect. It is used in
different way in different type of organisation.
P(55) Marketing in Travel and Tourism_3

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