P(55) Research Project

Business

Research Project

Aim and Objective
Aim:
To determine impact of social media on consumers buying behaviour; study of
Amazon”.
Objectives:
• To understand conceptual frame work of social media and consumer buying
behaviour
• To examine perception of customers towards online shopping through Amazon.
• To identify factors that influence mind of consumers to shop through social media
platform.
• To investigate impact of social media on buying behaviour of clients in Amazon.
• To suggest ways that can help in influencing buying behaviour of consumers
positively towards social media

Theme 1: Mainly used social media sites by consumer on daily
basis

Theme 2: Customer spent on social media sites per
week

Theme 3: With the social media sites, Amazon is able to seek out products and
services informations actively.

Theme 4: Major factor influence the mind of customers to shop from online
platform

Theme 5: People can find quick information about Amazon products and
services on social media

Theme 6: On which social site population give quick review about product
and services of Amazon.

Theme 7: Major advantage to shop from Amazon online

Recommendation and justification
• From the discussion several recommendations can be given to Amazon:
• Amazon should focus on giving updated information to consumers through
Facebook, Twitter and Youtube. These are such sites that can attract
people and can make them positive towards the brand. By this way sales
volume of the cited firm will get improved.
• Amazon should use advanced technologies so that it can provide secure
payment options to clients. By this way they will be positive and they will
buy its products without fear.
• It can be recommended that social media impact on the customers buying
behaviour so cited firm should give attractive discount offers and quality
products at lower rates. By this way more people will take interest in
online shopping from the entity.

References
• Ahmad, M. and et.al., 2014. Web-based research using Delphi
methodology to explore the discrepancy in qualitative
research. International Journal of Nursing and Health Sciences. 1(6).
pp.60-68.
• Harley, D. and et.al., 2015. Photovoice as a culturally competent research
methodology for African Americans. Journal of Pan African Studies. 7(9).
pp.31-41.
• Hooper, C. A. and Gunn, R., 2014. Recognition as a framework for ethical
participatory research: developing a methodology with looked after young
people. International Journal of Social Research Methodology. 17(5).
pp.475-488.
• Jensen, K. B., 2013. A handbook of media and communication research:
Qualitative and quantitative methodologies. Routledge.

Thank You