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P(55) Research Project

   

Added on  2023-04-04

12 Pages416 Words349 Views
Research Project

Aim and Objective
Aim:
To determine impact of social media on consumers buying behaviour; study of
Amazon”.
Objectives:
• To understand conceptual frame work of social media and consumer buying
behaviour
• To examine perception of customers towards online shopping through Amazon.
• To identify factors that influence mind of consumers to shop through social media
platform.
• To investigate impact of social media on buying behaviour of clients in Amazon.
• To suggest ways that can help in influencing buying behaviour of consumers
positively towards social media

Theme 1: Mainly used social media sites by consumer on daily
basis

Theme 2: Customer spent on social media sites per
week

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