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In the early age, cultural aspects, learning languages and travelling challenges restricted (Capacci, Scorcu and Vici, 2015). In 14 century Christopher Columbus sailed westward and vasco da gama cruised to country for earn money then business travel has been integral part of tourism industry(Cave and Brown 2012).Early tourism started with Nomads who travelled around the world in search of food and shelter. Main intension of this traveller is to gathered food and traded around the world and gave rise to the barter system (Capacci, Scorcu and Vici, 2015).1500 BC is marked as the era when the Europeans visited pyramids and thus developed the tourism for pilgrimage.Early tourism started with Nomads who travelled around the world in search of food and shelter. Main intension of this traveller is to gathered food and traded around the world and gave rise to the barter system (Capacci, Scorcu and Vici, 2015). 1500 BC is marked as the era when the Europeans visited pyramids and thus developed the tourism for pilgrimage. INTERNET MARKETING Internet marketing is one of the type of the marketing in which the company use online web and email to promote their product and services. These days’ internet marketing has the wider scope because now a day’s large number of population is using the internet on their different devices like mobile phones, laptops, tablets etc. It is a form of marketing by which company can promote it brand and increase the sales by the web and online tools of the marketing PPC is online theory which can be use by the company to advertise its product. Company can use this model by uploading adds videos of the products and services which company provides to its customer. When the customer is searching for any product and they click on the particular enterprise website the advertiser has to pay the amount to the publishers or to the owner of the website. The customer is only charger when customer click the company’s website. The pay per click advertisement is done on google, yahoo or other search engines.