Importance of Packaging for Marketing of Drinking Water - Mount Franklin

This presentation discusses the importance of packaging for marketing of drinking water, with a case study of Mount Franklin in the Australian market. It analyzes customer behavior, types of water in bottles, and the current design of the company's water bottle.

Click to edit Master title style
1
Importance of packaging
for marketing of drinking
water-
M O U N T F R A N K L I N

Click to edit Master title style
2 2
T h i s p r e s e n t a t i o n d e a l s w i t h t h e i m p o r t a n c e o f p a c k a g i n g f o r m a r k e t i n g o f
d r i n k i n g w a t e r . A c a s e s t u d y o f M o u n t F r a n k l i n h a s b e e n d i s c u s s e d i n t h e
p r e s e n t a t i o n . T h e a i m o f t h e p r e s e n t a t i o n i s t o a n a l y s e t h e i m p o r t a n c e o f
p a c k a g i n g o f d r i n k i n g w a t e r f o r m a r k e t i n g a n d p r o m o t i n g i n t h e A u s t r a l i a n
m a r k e t . T h e p u r p o s e o f t h e p r e s e n t a t i o n h a s b e e n d i s c u s s e d i n t h e f i r s t
s e c t i o n o f t h e s t u d y. T h e l i t e r a t u r e r e v i e w s e c t i o n w i l l d i s c u s s a b o u t t h e
c o n c e p t o f t h e c u s t o m e r b e h a v i o u r a n d t y p e s o f w a t e r i n t h e b o t t l e . T h e
c u r r e n t d e s i g n i f t h e w a t e r b o t t l e o f t h e c o m p a n y w i l l b e d i s c u s s e d .
Introduction

Click to edit Master title style
3 3
• T h e d e m a n d o f p a c k a g e d d r i n k i n g w a t e r h a s
b e e n i n c r e a s i n g i n t h e m a r k e t i n r e c e n t y e a r s .
T h e r e h a s b e e n i n c r e a s e i n c o m p e t i t i o n i n t h e
m a r k e t r e l a t e d t o d r i n k i n g w a t e r i n d u s t r y .
• V a r i o u s c o m p a n i e s a r e i n t r o d u c e d i n t h e
m a r k e t r e l a t e d t o t h e d r i n k i n g w a t e r a n d i t
p a c k a g i n g . .
• T h e c o m p a n y n e e d s t o f o c u s o n t h e p a c k a g i n g
a n d m a r k e t i n g o f t h e d r i n k i n g w a t e r b o t t l e s i n
t h e m a r k e t o f a t t r a c t i n g m a x i m u m n u m b e r o f
c u s t o m e r s t o t h e c o m p a n y .
Background

Click to edit Master title style
4 4
• T h e p u r p o s e o f t h e s t u d y h a s b e e n e x a m i n i n g
t h e p e r c e p t i o n o f c u s t o m e r o n t h e p a c k a g i n g o f
t h e d r i n k i n g w a t e r i n t h e m a r k e t .
• T h e i m p o r t a n c e o f t h e p a c k a g i n g o f d r i n k i n g
w a t e r i n t h e m a r m i t e b y t h e c o m p a n y w i l l b e
d i s c u s s e d i n t h e r e s e a r c h .
• T h e r e s e a r c h f o c u s e s o n t h e c u r r e n t p o s i n g o f
t h e i n d u s t r y o f d i s p o s a b l e w a t e r b o t t l e a n d
l i m i t a t i o n s o f t h e s t u d y w i l l b e d i s c u s s e d .
• T h e p r i m a r y p u r p o s e o f t h e p r o j e c t h a s b e e n
i n v e s t i g a t i n g e n g i n e e r i n g d e s i g n p r o c e s s o f
p a c k a g i n g o f d r i n k i n g w a t e r f o r m a r k e t i n g i n
t h e m a r k e t .
Management
Problem

Click to edit Master title style
5 5
• Va r i o u s s t r a t e g i e s n e e d t o b e p r e p a r e b y t h e
m a n a g e m e n t o f t h e c o m p a n y i n o r d e r t o m i t i g a t e
d e s i g n a n d p a c k a g i n g p r o b l e m s i n t h e c o m p a n y.
• Va r i o u s f a c t o r s h a v e b e e n i d e n t i f i e d f o r m a r k e t i n g o f
d r i n k i n g p a c k a g e d w a t e r i n c l u d i n g q u a l i t y, p r i c e a n d
a v a i l a b i l i t y.
• T h e p a c k a g i n g i f d r i n k i n g w a t e r h a s b e e n t h e m o s t
i m p o r t a n t f a c t o r f o r t h e m a r k e t i n g o f w a t e r b o t t l e s o f
M o u n t F r a n k l i n .
• T h e p a c k a g i n g o f d r i n k i n g w a t e r h a s b e e n g a i n i n g
p r i o r i t y i n t h e m a r k e t b y t h e c o m p a n i e s .
Significance of the study

Click to edit Master title style
6 6
F o l l o w i n g a r e t h e o b j e c t i v e s o f t h e r e s e a r c h :
• To a n a l y s e r e c e n t t r e n d s i n p a c k a g i n g o f
d r i n k i n g w a t e r
• To a n a l y s e a c c e p t a b i l i t y a n d m e n t a l i t y o f t h e
c u s t o m e r s
• To r e c o m m e n d s t r a t e g i e s f o r m o d i f i c a t i o n i n
c u r r e n t p a c k a g i n g p r o c e d u r e
• To i d e n t i f y t h e m a r k e t i n g s c o p e s a n d c r i t e r i a
i n c u r r e n t b u s i n e s s s i t u a t i o n
Research
objectives

Click to edit Master title style
7 7
Following are the research questions of the
research:
• What are the recent trends in packaging of
drinking water?
• What is the acceptability and mentality of
the consumers?
• How can be current packaging procedure
modified?
Research
Questions

Click to edit Master title style
8 8
• T h e r e s e a r c h w i l l b e d o n e i n a n a l y s i n g t h e i m p a c t
o f p a c k a g e d d r i n k i n g wa t e r o f M o u n t F r a n k l i n
C o m p a n y.
• T h i s r e s e a r c h w i l l f o c u s i n t h e c u r r e n t
e n g i n e e r i n g d e s i g n p r o c e d u r e o f t h e c o m p a n y a n d
w i l l h e l p i n p r o v i d i n g s t r a t e g i e s f o r m o d i f i c a t i o n i n
t h e c u r r e n t p r o c e d u r e .
• T h e r e s e a r c h w i l l b e b o u n d e d t o t h e c o m p a n y
i n f r a s t r u c t u r e . T h e e n g i n e e r i n g d e s i g n o f t h e
c o m p a n y f o r t h e p a c k a g i n g o f d r i n k i n g w a t e r
b o t t l e s h a v e b e e n d i s c u s s e d i n t h e r e s e a r c h .
Research
Boundaries

Click to edit Master title style
9 9
• T h e c o n c e p t o f s e l l i n g w a t e r i n d r i n k i n g b o t t l e h a s b e e n i n
f a s h i o n f o r m a n y y e a r s .
• H o w e v e r, b o t t e h a s b e e n r e c e n t s e l l e r i n t h e b e v e r a g e
m a r k e t . Va r i o u s c o m p a n i e s h a v e b e e n i n v e s t i n g t h e i r
m o n e y i n t h e b e v e r a g e i n d u s t r i e s a n d s e l l i n g o f w a t e r
b o t t l e s i n t h e m a r k e t ( R u n d h 2 0 1 6 ) .
• M a r k e t i n g a n d p r o m o t i o n o f w a t e r b o t t l e s h a v e b e e n
p o p u l a r i n t h e m a r k e t b y v a r i o u s c o m p a n i e s i n t h e l a s t
d e c a d e .
• T h e M o u n t F r a n k l i n h a s b e e n f o c u s i n g i n i t s p r o m o t i o n a n d
m a r k e t i n g o f p a c k a g e d w a t e r b o t t l e s i n t h e A u s t r a l i a n
m a r k e t ( Ve d a c h a l a m e t a l . 2 0 1 7 ) .
Literature Review

Click to edit Master title style
1010
• T h e b e v e r a g e i n d u s t r y h a s
b e e n i n c r e a s i n g i n t h e
A u s t r a l i a n m a r k e t .
• T h e m a r k e t h a s b e e n g r o w i n g
e x p o n e n t i a l l y r e a c h i n g a
m a r k e t s i z e o f $ 1 . 3 b i l l i o n .
• H o w e v e r, i n l a s t 1 0 y e a r s
b e t w e e n 2 0 0 1 a n d 2 0 11 ,
b o t t l e d i n d u s t r y h a s b e e n
g r o w i n g b y 7 5 % a n d r e a c h i n g
t o 5 9 7 m i l l i o n l i t r e s p e r
a n n u m .
• H o w e v e r, t h e g l o b a l m a r k e t
h a s b e e n i n c r e a s i n g b y 9 0 t o
2 1 8 b i l l i o n l i t r e s p e r a n n u m
( T u a e t a l . 2 0 1 7 ) .
Marketing

Click to edit Master title style
1111
• T h e g r o w t h i n t h e A u s t r a l i a n m a r k e t i n
b e v e r a g e i n d u s t r y h a s b e e n a n a t t r i b u t e
t o m a n y c o m p a n i e s i n c l u d i n g M o u n t
F r a n k l i n .
• T h e w a t e r c o n s u m p t i o n i n t h e c o u n t r y
h a s b e e n i n c r e a s i n g o n a d a i l y b a s i s i n
t h e s o c i e t y .
• T h e c o m p a n y h a s b e e n a b l e t o c r e a t e a
l e g a c y i n t h e m a r k e t b y s e l l i n g t h e
m a x i m u m n u m b e r o f p a c k a g e d w a t e r
b o t t l e s i n t h e m a r k e t .
• T h e r e v e n u e g e n e r a t e d b y t h e c o m p a n y
h a s b e e n a s t o n i s h i n g i n t h e m a r k e t .
Australian Market

Click to edit Master title style
1212
• S p r i n g w a t e r
• M i n e r a l w a t e r
• P u r i f i e d w a t e r
• S p a r k l i n g w a t e r
Types of Bottled
Water

Click to edit Master title style
1313
S p r i n g w a t e r h a s b e e n t h e
m o s t s o l d w a t e r i n t h e
p a c k e d b o t t l e s . O v e r 5 5 %
o f a l l t h e b o t t l e s h a v e
s p r i n g w a t e r i n i t . I t h a s
b e e n o r i g i n a t e d f r o m
u n d e r g r o u n d a q u i f e r s a n d
p r o c e s s e d n a t u r a l l y
( R o s s i e t a l . 2 0 1 5 ) .
S p r i n g w a t e r c a n b e
f i l t e r e d t h r o u g h t h e c r u s t
i f t h e e a r t h b y p a s s i n g
t h r o u g h s a n d , m i n e r a l s ,
r o c k s , g r a n i t e a n d o t h e r
f r a c t u r e d r o c k s .
Spring Water

Click to edit Master title style
1414
M i n e r a l w a t e r i s a n a t u r a l
c o m m o d i t y a n d c o l l e c t e d f r o m
u n d e r g r o u n d . I t h a s b e e n
s c i e n t i f i c a l l y p r o v e n f o r h a v i n g
a t l e a s t 2 5 0 p p m o f t o t a l
d i s s o l v e d s o l i d s ( C a k e t a l .
2 0 1 6 ) . T h e s e m i n e r a l s h a v e b e e n
o c c u r r i n g n a t u r a l l y i n t h e w a t e r
t h a t c o n t a i n s b o t h n o r m a l a n d
s p a r k l i n g w a t e r. S a l t s , g a s e s a n d
s u l p h u r c o m p o u n d s a r e t h e m a i n
c o m p o n e n t s o f t h e m i n e r a l w a t e r.
Mineral Water

Click to edit Master title style
1515
• P u r i f i e d d r i n k i n g w a t e r h a s
b e e n c o m m u t a t e d b y a
f i l t r a t i o n p r o c e s s b y
e l i m i n a t i n g u n w a n t e d
p a r t i c l e s f r o m i t t h a t c a n n o t
b e c o n s u m e d b y h u m a n .
• H o w e v e r , t h e r e h a v e b e e n
d i f f e r e n t p r o c e d u r e s o f t h e
p u r i f i c a t i o n o f w a t e r
i n c l u d i n g m i c r o f i l t r a t i o n ,
u l t r a v i o l e t o x i d a t i o n , a n d
u l t r a f i l t r a t i o n a n d e l e c t r o
d i a l y s i s ( J i n k a r n a n d
S u w a n n a p o r n 2 0 1 5 ) .
• T h e p u r i f i c a t i o n p r o c e s s
h a v e b e e n s u b j e c t e d s o t h a t
p u r e m i n e r a l s a r e n o t
d e s t r o y e d f r o m w a t e r .
Purified water

Click to edit Master title style
1616
• S p a r k l i n g w a t e r h a s b e e n e f f e r v e s c e n t b e v e r a g e c o n s i s t i n g o f t h e r e t h a t h a s
b e e n p r e s s u r i s e d d i s s o l v e d c a r b o n d i o x i d e ( F i s h e r e t a l . 2 0 1 5 ) .
• T h i s c a r b o n i z a t i o n p r o c e s s c a n b e u s e d i n t h e s o f t d r i n k s . H o w e v e r , t h e r e
a r e n o a d d e d c o l o u r s a n d f l a v o u r s i n t h e p r o d u c t .
Sparkling Water

Click to edit Master title style
1717
• M o u n t F r a n k l i n h a s b e e n t h e l e a d i n g
c o m p a n y i n b o t t l e d w a t e r b r a n d i n
t h e m a r k e t .
• I t h a s b e e n c a p t u r i n g 4 0 % o f t h e
t o t a l m a r k e t o f A u s t r a l i a .
• T h e c o m p a n y h a s s e v e n d i f f e r e n t
s i z e d b o t t l e s f r o m 2 5 0 m L t o 2 L .
• T h e 6 0 0 m L b o t t l e h a s g o n e t h r o u g h
r e d e s i g n i n g f o r p r o v i d i n g l i g h t
w e i g h t t o b o t t l e ( B r e i a n d Ta d a j e w s k i
2 0 1 5 ) .
• T h e s h a p e o f t h e b o t t l e h a s b e e n
k e p t r o u n d a t c o r n e r s a n d v e r t i c a l .
T h e s i d e s a r e l a b e l l e d f o r p r o v i d i n g
a e s t h e t i c l o o k .
Current design of bottles

Click to edit Master title style
1818
• This section deals with the methodology
that will help in responding to the
research questions and objectives.
• The following section disuses about the
research approach and data collection
procedure respectively.
• Both the sections will provide proper
justifications for selection of
methodology.
Research
methodology

Click to edit Master title style
1919
• D e d u c t i v e A p p r o a c h
• I n d u c t i v e a p p r o a c h
Research Approach

Click to edit Master title style
2020
• P r i m a r y M e t h o d o f d a t a
c o l l e c t i o n
• S e c o n d a r y M e t h o d o f
d a t a c o l l e c t i o n
Data Collection

Click to edit Master title style
2121
• P r i m a r y d a t a i s a r a w d a t a c o l l e c t e d f o r m p r i m a r y s o u r c e s .
• P r i m a r y d a t a c o l l e c t i o n m e t h o d h e l p s i n c o l l e c t i n g d a t a f r o m o r g a n i z i n g s u r v e y
w i t h p a r t i c i p a t e s .
Primary data collection Method

Click to edit Master title style
2222
• S e c o n d a r y d a t a c o l l e c t i o n m e t h o d d e a l s w i t h c o l l e c t i o n o f
d a t a f r o m s e c o n d a r y d a t a s o u r c e s i n c l u d i n g o n l i n e
j o u r n a l s , a r t i c l e s a n d r e p o r t s .
• T h e s e j o u r n a l s n e e d t o b e r e l a t e d t o t h e i m p a c t o f t h e
p a c k a g e d d r i n k i n g w a t e r b o t t l e ( P a c h e c o e t a l . 2 0 1 8 ) .
• S e c o n d a r y d a t a c a n b e c o l l e c t e d f r o m t h e s e j o u r n a l s .
T h e m a t i c a n a l y s i s c a n b e d o n e w i t h t h e h e l p o f c r e a t i n g
t h e m e s r e l a t e d t o t h e i m p o r t a n c e o f p a c k a g e d d r i n k i n g
w a t e r b o t t l e f o r m a r k e t i n g .
Secondary data collection method

Click to edit Master title style
2323
• T h e r e w i l l b e 8 s u r v e y q u e s t i o n n a i r e s
r e l a t e d t o t h e i m p a c t o f p a c k a g e d
d r i n k i n g w a t e r.
• T h e w i l l b e 5 0 c u s t o m e r s s u r v e y e d w h o
a r e u s i n g p a c k a g e d d r i n k i n g b o t t l e o f
M o u n t F r a n k l i n .
• A r a n d o m s a mp l i n g w i l l b e u s e d i n o r d e r
t o s e l e c t p a r t i c i p a n t s .
Sample Size

Click to edit Master title style
2424
Gantt Chart

Click to edit Master title style
2525
• T h i s s e c t i o n d e m o n s t r a t e s a n a l y s i s o f d a t a a n d i n f o r m a t i o n
c o l l e c t e d f r o m q u a l i t a t i v e m e t h o d o f d a t a c o l l e c t i o n . T h e r e f o r e ,
t h e r e w i l l b e t h e m e s c r e a t e d r e l a t e d t o t h e r e s e a r c h t o p i c a n d
t h e m a t i c a n a l y s i s w i l l b e d o n e i n t h e r e s e a r c h .
• I n t e r v i e w w i l l b e c o n d u c t e d w i t h t h r e e m a n a g e r s o f t h e M o u n t
F r a n k l i n . T h e v i e w s o f t h e m a n a g e r s w i l l b e a n a l y s e d p r o p e r l y
a n d s o m e r e c o m m e n d a t i o n s r e g a r d i n g t h e m o d i f i e d d e s i g n w i l l
b e p r o v i d e d .
• T h e c o m p a n y m i g h t u s e n e w t e c h n o l o g y f o r d e s i g n i n g t h e i r
w a t e r b o t t l e s i n t h e m a r k e t . T h e c o m p a n y m i g h t u s e 3 D p r i n t i n g
t e c h n o l o g y f o r m a s s p r o d u c t i o n o f b o t t l e s t o i n c r e a s e t h e i r
s a l e s i n t h e m a r k e t .
• T h e r e a r e o t h e r t e c h n o l o g i e s i n c l u d i n g c o m p u t e r a i d e d d e s i g n s
u s i n g 3 D C A D m o d e l o f w a t e r b o t t l e s . T h e s e t e c h n o l o g i e s m i g h t
h e l p i n p r o v i d i n g a b e t t e r a p p r o a c h t o t h e w a t e r b o t t l e s i n t h e
m a r k e t .
Analysis

Click to edit Master title style
2626
Linking with objective 1
Research Objective Data Collection Method/
Technique
Specific research questions or sources
R01: To analyse
recent trends in
packaging of
drinking water
Secondary data The data can be collected from the secondary
source in order to identify the current
marketing trends and their consequences.
The selection of the possible packaging
trends can be initiated based on the
evaluated results from the data.

Click to edit Master title style
2727
Linking with objective 2
R02: To analyse
acceptability and
mentality of the
customers
in current
packaging
procedure
Secondary or primary (QUALITATIVE) Secondary or primary
data can be used in order to identify
the demand of the consumers. For
the secondary data collection, the
articles and journals stating the
survey results on the consumers can
be helpful. On the other hand the
separate survey can be initiated by
the organization which can be
regarded as primary data collection.

Click to edit Master title style
2828
Linking with objective 3
R03:To
recommend
strategies for
modification in
current
packaging
procedure
Secondary (QUANTITATIVE) The result derived
from the results of the data
provided by the journals and papers
regarding marketing and packaging
industry can be helpful in this
analysis.

Click to edit Master title style
2929
Linking with objective 4
R04: To make
the
recommendatio
ns for the
modification
and
improvisation
of the existing
packaging.
Secondary Further recommendations and
modifications can be done on the
basis of secondary data.

Click to edit Master title style
3030
1 . I n w h a t a g e g r o u p d o y o u b e l o n g ?
Survey Results

Click to edit Master title style
3131
2 . W h a t i s y o u r G e n d e r ?

Click to edit Master title style
3232
3 . H o w o f t e n d o y o u u s e p a c k a g e d d r i n k i n g
w a t e r ?
• M o r e t h a n o n c e i n a w e e k
• O n c e i n a w e e k
• O n c e i n a m o n t h
• S e l d o m

Click to edit Master title style
3333
4 . “ I i n f l u e n c e d m o r e b y p a c k a g e d d r i n k i n g w a t e r
b o t t l e ”
• S t r o n g l y D i s a g r e e
• D i s a g r e e
• N e u t r a l
• A g r e e
• S t r o n g l y A g r e e

Click to edit Master title style
3434
5 . “ F o r h o w m a n y y e a r s Y o u h a v e b e e n w o r k i n g i n
t h e c o m p a n y ? ”
0 - 2 y e a r s
3 - 5 y e a r s
6 - 8 y e a r s
9 - 1 0 y e a r s

Click to edit Master title style
3535
6 . “ D o y o u a g r e e w i t h p a c k a g e d d r i n k i n g w a t e r
b o t t l e ’
• S t r o n g l y D i s a g r e e
• D i s a g r e e
• N e u t r a l
• A g r e e
• S t r o n g l y A g r e e

Click to edit Master title style
3636
7 . “ D o y o u a g r e e w i t h p a c k a g e d d r i n k i n g w a t e r
c o n c e p t ” ?
• S t r o n g l y D i s a g r e e
• D i s a g r e e
• N e u t r a l
• A g r e e
• S t r o n g l y A g r e e

Click to edit Master title style
3737
8 . “ I h a v e s e e n o n l i n e p r o m o t i o n o f M o u n t
F r a n k l i n ” ?
• N e v e r
• F e w m o n t h s b a c k
• F e w w e e k s b a c k
• F e w d a y s b a c k
• To d a y

Click to edit Master title style
3838
• T h e r e s e a r c h h a s b e e n f o c u s i n g o n t h e i m p o r t a n c e o f t h e
p a c k a g e d d r i n k i n g w a t e r f o r m a r k e t i n g p u r p o s e s o f t h e
p r o d u c t o f t h e c o m p a n y.
• T h e l i t e r a t u r e r e v i e w s e c t i o n o f t h e r e s e a r c h h a s b e e n
a b l e t o d e m o n s t r a t e t h e r e s e a r c h q u e s t i o n s . H o w e v e r,
t h e r e h a v e b e e n s o m e g a p s i n t h e r e s e a r c h r e l a t e d t o u s e
o f p r e v i o u s l i t e r a t u r e .
• T h e c h a r a c t e r i s t i c s o f t h e p r e s e n t p a c k a g i n g h a s n o t
b e e n p r o p e r l y m e n t i o n e d i n t h e l i t e r a t u r e ( M a n o l i a n d
Vo u t s a 2 0 1 6 ) .
• T h e s t u d y i s u s e f u l i n u n d e r s t a n d i n g t h e t y p e s o f w a t e r
a v a i l a b l e i n t h e m a r k e t . T h e p a c k a g i n g c h a r a c t e r i s t i c s h a s
b e e n d i s c u s s e d i n t h e r e s e a r c h
Limitation

Click to edit Master title style
3939
• Proper and attractive design of water
bottle
• Purified water
• Marketing
• Decrease in Cost
Recommendations

Click to edit Master title style
4040
A l m e i d a , C . M . V . B . , R o d r i g u e s , A . J . M . , A g o s t i n h o , F . a n d G i a n n e t t i , B . F . , 2 0 1 7 . M a t e r i a l s e l e c t i o n f o r e n v i r o n m e n t a l
r e s p o n s i b i l i t y : t h e c a s e o f s o f t d r i n k s p a c k a g i n g i n B r a z i l . J o u r n a l o f C l e a n e r P r o d u c t i o n , 1 4 2 , p p . 1 7 3 - 1 7 9 .
B e l l o , B . S . , S h u a n g q i n , L . a n d D a l i b i , S . G . , 2 0 1 7 . E c o n o m i c I m p a c t s o f P a c k a g e d a n d B o t t l e d W a t e r B u s i n e s s e s i n
N i g e r i a . I n t e r n a t i o n a l J o u r n a l o f A d v a n c e d E n g i n e e r i n g a n d M a n a g e m e n t R e s e a r c h , 2 ( 3 ) .
B r e i , V . a n d T a d a j e w s k i , M . , 2 0 1 5 . C r a f t i n g t h e m a r k e t f o r b o t t l e d w a t e r : a s o c i a l p r a x e o l o g y a p p r o a c h . E u r o p e a n
J o u r n a l o f M a r k e t i n g , 4 9 ( 3 / 4 ) , p p . 3 2 7 - 3 4 9 .
C a k , A . D . , M o r a n , E . F . , F i g u e i r e d o , R . D . O . , L u , D . , L i , G . a n d H e t r i c k , S . , 2 0 1 6 . U r b a n i z a t i o n a n d s m a l l h o u s e h o l d
a g r i c u l t u r a l l a n d u s e c h o i c e s i n t h e B r a z i l i a n A m a z o n a n d t h e r o l e f o r t h e w a t e r c h e m i s t r y o f s m a l l s t r e a m s . J o u r n a l o f
L a n d U s e S c i e n c e , 1 1 ( 2 ) , p p . 2 0 3 - 2 2 1 .
C h o , H . , 2 0 1 8 . B r a n d N a m e F l u e n c y I n f l u e n c e s P e r c e p t i o n s o f W a t e r P u r i t y a n d T a s t e . F o o d Q u a l i t y a n d P r e f e r e n c e .
C o r t i n a - P u i g , M . , H u r t a d o - F e r n a n d e z , E . a n d L a c o r t e , S . , 2 0 1 8 . P l a s t i c i z e r s i n D r i n k i n g W a t e r a n d B e v e r a g e s . C u r r e n t
A n a l y t i c a l C h e m i s t r y , 1 4 ( 4 ) , p p . 3 4 4 - 3 5 7 .
D o m e g a n , C . a n d H a s t i n g s , G . , 2 0 1 7 . H a r n e s s i n g t h e p o w e r o f m a r k e t i n g . I n S o c i a l M a r k e t i n g ( p p . 1 - 2 5 ) . R o u t l e d g e .
F i s h e r , M . B . , W i l l i a m s , A . R . , J a l l o h , M . F . , S a q u e e , G . , B a i n , R . E . a n d B a r t r a m , J . K . , 2 0 1 5 . M i c r o b i o l o g i c a l a n d
c h e m i c a l q u a l i t y o f p a c k a g e d s a c h e t w a t e r a n d h o u s e h o l d s t o r e d d r i n k i n g w a t e r i n F r e e t o w n , S i e r r a L e o n e . P L o S
O n e , 1 0 ( 7 ) , p . e 0 1 3 1 7 7 2 .
G ó m e z , M . , M a r t í n ‐ C o n s u e g r a , D . a n d M o l i n a , A . , 2 0 1 5 , ‘ T h e i m p o r t a n c e o f p a c k a g i n g i n p u r c h a s e a n d u s a g e
b e h a v i o u r ’ , I n t e r n a t i o n a l J o u r n a l o f C o n s u m e r S t u d i e s , 3 9 ( 3 ) , p p . 2 0 3 - 2 1 1 .
G o n z á l e z - G a r c í a , S . , S a n y e - M e n g u a l , E . , L l o r a c h - M a s a n a , P . , F e i j o o , G . , G a b a r r e l l , X . , R i e r a d e v a l l , J . a n d M o r e i r a ,
M . T . , 2 0 1 6 . S u s t a i n a b l e D e s i g n o f P a c k a g i n g M a t e r i a l s . I n E n v i r o n m e n t a l F o o t p r i n t s o f P a c k a g i n g ( p p . 2 3 - 4 6 ) . S p r i n g e r ,
S i n g a p o r e .
G u z m á n , D . a n d S t o l e r , J . , 2 0 1 8 . A n E v o l v i n g C h o i c e i n a D i v e r s e W a t e r M a r k e t : A Q u a l i t y C o m p a r i s o n o f S a c h e t W a t e r
w i t h C o m m u n i t y a n d H o u s e h o l d W a t e r S o u r c e s i n G h a n a . T h e A m e r i c a n j o u r n a l o f t r o p i c a l m e d i c i n e a n d h y g i e n e .
H u , Z . , Q i u , H . , C h e n , Q . , Z e n g , Y . a n d Y u a n , B . , 2 0 1 8 . A n a l y s i s o f t e s t r e s u l t o f P s e u d o m o n a s a e r u g i n o s a i n p a c k a g e d
d r i n k i n g w a t e r i n L o u d i c i t y i n 2 0 1 6 - 2 0 1 7 . J o u r n a l o f F o o d S a f e t y a n d Q u a l i t y , 9 ( 6 ) , p p . 1 4 7 0 - 1 4 7 3 .
J i n k a r n , T . a n d S u w a n n a p o r n , P . , 2 0 1 5 . T r a d e - o f f a n a l y s i s o f p a c k a g i n g a t t r i b u t e s f o r f o o d s a n d d r i n k s . B r i t i s h F o o d
J o u r n a l , 1 1 7 ( 1 ) , p p . 1 3 9 - 1 5 6 .
R u n d h , B . , 2 0 1 6 , ‘ T h e r o l e o f p a c k a g i n g w i t h i n m a r k e t i n g a n d v a l u e c r e a t i o n ’ , B r i t i s h F o o d J o u r n a l , 1 1 8 ( 1 0 ) , p p . 2 4 9 1 -
2 5 1 1 .
References

Click to edit Master title style
41
Thank
You