Service Quality in Higher Education

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Service Quality in Higher Education
(Annotated bibliographies of five research studies published between 2014 and 2019)
Unit name and code: Service Industry Marketing (MRKT20054)
Name of the student:
Student ID number:
Melbourne Campus
Term 1, 2019
Name of the unit coordinator: Dr Parves Sultan (Melbourne Campus)
Name of the unit lecturer: Dr Parves Sultan (Melbourne Campus)
Word count: ............................ (introduction – conclusion sections)
Date of Submission: ...........................
Total marks: 30

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Table of Contents
Abstract:.....................................................................................................................................3
Introduction:...............................................................................................................................4
Annotated bibliography 1...........................................................................................................5
Annotated bibliography 2...........................................................................................................6
Annotated bibliography 3...........................................................................................................7
Annotated bibliography 4:..........................................................................................................8
Annotated bibliography 5:..........................................................................................................9
Conclusion................................................................................................................................10
References................................................................................................................................11

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Abstract:
The report shows that customer loyalty plays a very significant role in ensuring growth and
sustenance of tourism sector. The report also shows that customers have evolved into key
stakeholders in the business generation of the hospitality companies. The hospitality firms
can involve the former in making tourism packages and service provision strategies. It can
also be concluded that customer satisfaction and loyalty requires more in-depth research. The
same can be achieved by taking into account more articles which would facilitate more
profound research into topic of customer loyalty in tourism sector.