Planning the Marketing Strategy

Planning the
Marketing Strategy
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Reflective essay
Marketing strategies has changed significantly in last few decades and accelerating
these changes for internal as well as external developments in firms have raised many
questions for marketing managers while implementing marketing process. Several well-
understood forces like technology, globalization, intense complexity in understanding
customer demands and competitive environment have changed marketing concepts and
activities in practices (Gok & Hacioglu, 2010). Today’s marketers have become more diverse
as they have to undertake tasks in different functional areas and with various companies
which make their work more critical and analytical. However, outstanding marketers do share
certain characteristics and ability to inspire others while recognizing significance of details
(Lekhanya, 2015). This reflective essay will find out which “great marketers” traits remains
present in me and my work and which ones need further polishing. This essay will conclude
after developing a self-improvement plan for taking my strengths to next level with the help
of my course unit as well as other credible online sources and books.
According to Fejza & Asllani (2013), marketing is one of the most significant
departments in an organization as it undertakes the responsibility to identify consumers
demands and buying trends to modify or produce products/services while responding market
requirements. Indeed, even my course study highlighted various marketing concepts that can
prove very significant for me while I develop my marketing strategies in future. Completing
my course module has given me great learning opportunity in various marketing levels
including marketing mix concepts and theories. The content of this course has assisted me in
distinguishing key characteristics of designing process underneath an organizational setting to
respond to consumer changing tastes and highly dynamic business atmosphere.