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Report On Hindustan Unilever Limited (HUL)- Market Analysis & Strategy

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Added on  2019-09-30

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Page | 1Individual Market Analysis Hindustan Unilever Limited (HUL) Situation, Segment and Marketing mix Analysis
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Page | 2Table of ContentParticularsPage no.Cover page1Executive Summary3Situation Analysis4Segment Information5-6Marketing Mix6-7Conclusion7Reference7
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Page | 3
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Page | 4Executive Summary Hindustan Unilever Limited (HUL) is one of the popular name in First Moving Consumer Goodsor FMCG sector in India. As per an independent survey, it was found that every 9 out of 10 family use HUL product. As per HUL website, it is the largest FMCG Company in India. It has the operation over 80 years which describes its rich heritage. It has now over 35 brands which is spreading over 20 different category of products like soap, detergent, shampoo, skin care, toothpaste, deodorant, tea, coffee, cosmetics, packed food item, water purifier etc. Lux, lifebuoy, Surf excel, Fair and lovely are its well-known brands that is printed in people’s mind about its uniqueness. HUL is basically a subsidiary of Unilever Company holding 67% of share. It has now an employee base over 18000 and listed and traded on Bombay Stock Exchange. Sanjiv Mehta is currently heading the organization.[www.hul.co.in]As per the financial report of the company, it has now done a net sale over 33895 Crore INR in the financial year 2016-17. It has achieved a net profit of 4490 Crore INR by March 2017 with an impressive growth rate of 9%. [en.wiwkipedia.org]HUL has recently rated among the top-4 global companies in the list of “Global top companies for leaders” as per Hewitt Associate. The company has succeeded enormous success because of their mission which says about vitality of life through nutrition, hygiene and personal care that gives people to feel good, look good and get more every time of life.The report is based on situation analysis, three of its segmentanalysis and finally its marketing mix strategy of one of its product.
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