Report On Hindustan Unilever Limited (HUL)- Market Analysis & Strategy

Added on - Sep 2019

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Page|1Individual Market AnalysisHindustan Unilever Limited (HUL)Situation, Segment and Marketing mix Analysis
Page|2Table of ContentParticularsPage no.Cover page1Executive Summary3Situation Analysis4Segment Information5-6Marketing Mix6-7Conclusion7Reference7
Page|3
Page|4Executive SummaryHindustan Unilever Limited (HUL) is one of the popular name in First Moving Consumer Goodsor FMCG sector in India. As per an independent survey, it was found that every 9 out of 10family use HUL product. As per HUL website, it is the largest FMCG Company in India. It hasthe operation over 80 years which describes its rich heritage. It has now over 35 brands which isspreading over 20 different category of products like soap, detergent, shampoo, skin care,toothpaste, deodorant, tea, coffee, cosmetics, packed food item, water purifier etc. Lux, lifebuoy,Surf excel, Fair and lovely are its well-known brands that is printed in people’s mind about itsuniqueness. HUL is basically a subsidiary of Unilever Company holding 67% of share. It hasnow an employee base over 18000 and listed and traded on Bombay Stock Exchange. SanjivMehta is currently heading the organization.[www.hul.co.in]As per the financial report of the company, it has now done a net sale over 33895 Crore INR inthe financial year 2016-17. It has achieved a net profit of 4490 Crore INR by March 2017 withan impressive growth rate of 9%. [en.wiwkipedia.org]HUL has recently rated among the top-4 global companies in the list of “Global top companiesfor leaders” as per Hewitt Associate. The company has succeeded enormous success because oftheir mission which says about vitality of life through nutrition, hygiene and personal care thatgives people to feel good, look good and get more every time of life.The report is based on situation analysis, three of its segmentanalysis and finally its marketingmix strategy of one of its product.
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