Higher National Certificate in Business (pdf)

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BTEC Level 4 Higher National Certificate in BusinessUnit 1: Business & The Business EnvironmentCentre Code: 01018Student Assessment Submission and DeclarationWhen submitting evidence for assessment, you must sign a declaration confirming that the work is yourown.Studentname:Miryan Krasimirov MirchevAssessorname:Mira YotovaIssue date:04.05.2020Submissiondate:26.07.2020Submittedon:25.07.2020Programme:BTEC Higher National Certificate in BusinessUnit:Unit 2: Marketing EssentialsPlagiarismPlagiarism is a form of cheating. Plagiarism must be avoided at all costs and students who break therules, however innocently, may be penalized. It is your responsibility to ensure that you understandcorrect referencing practices. As a university level student, you are expected to use appropriatereferences throughout and keep carefully detailed notes of all your sources of materials for material youhave used in your work, including any material downloaded from the Internet. Please consult therelevant unit lecturer or your course tutor if you need any further advice.Student declarationI certify that the assignment submission is entirely my own work. I fully understand theconsequences of plagiarism. I understand that making a false declaration is a form ofmalpractice.Student signature:Miryan MirchevDate:25.07.2020
MarketingEssentialsPage1BTEC Level 4 Higher NationalCertificate inBusinessUnit 2: Marketing EssentialsStudent Name:Miryan Krasimirov MirchevStudent Number:CCL-20-186Group:HNC-20May
Page2Table of contentsMarketing essentials....................................................................... 2Introduction about Samsung......................................................... 2Compare the ways in which different organizations apply themarketing mix to the marketing planning process to achievebusiness objectives........................................................................ 4Evaluate different tactics applied by organizations todemonstrate how business objectives can be achieved.............9Produce and evaluate a marketing plan......................................10Conclusion.......................................................................................... 16References.......................................................................................... 17Marketing essentials introduction
Page3Marketing is the key to all organizations in the business world that they have atarget to succeed. Marketing is the technique where the needs and wants of anexisting or potential customer are described as necessary actions to be taken tosatisfy those needs. Good marketing starts with many types of research aboutwhat the consumer is looking for as a taste and desire. Marketing helps to knowwhat are the needs of the customer and helps to better understanding how thecompetitors are placed in the market and how to offer successful products in themarket. This report will show you the way how different organizations cover themarketing mix to the marketing plan to achieve business objectives. Also, it willshow you different tactics applied from organizations to prove how businessobjectives can be achieved, and last but not least, the design of a strategicmarketing plan applies the use of the 7ps.About SamsungSAMSUNG is a South Korean organization established by Byung-Chull Lee in 1938.The organization began as an exchanging organization and continuously turnedinto a global combination through numerous acquisitions and mergers. SamsungElectronics Industry Co Ltd was built up in 1969. Samsung has over 200 auxiliariesover the world. The brand's vision is to be in the worldwide top 5 by 2020, and itaccepts that esteem creation and development will lead it to the top. Theorganization likewise motivates to be in the best ten world's best workingenvironments. The organization offers Mobile gadgets, Televisions, HomeAppliances to the shoppers.(Team, M., 2020)
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