This presentation provides an overview of the Panasonic Jaguar Formula E Racing Team, their sponsorship value, and their partnerships. It discusses the team's activities in Formula E and their efforts to create value for sponsors through social media, websites, and email. It also explores the rights that sponsors may expect to access from a multi-faceted partnership. Additionally, the presentation analyzes the team's previous successful partnerships and activations, using them as recommendations for new potential partners. Finally, it offers insights on how to attract sponsors, including selecting well-known individuals and following the AIDA model of marketing.