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The Marketing of the Ebikes

   

Added on  2020-05-16

17 Pages3079 Words62 Views
Marketing
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Running head: INTERNATIONAL MARKETINGInternational MarketingName of the StudentName of the UniversityAuthor Note
The Marketing of the Ebikes_1

1Brand PositioningINTERNATIONAL MARKETINGExecutive summaryThe following paper aims to discover the different aspects of marketing of the ebikes. As theebikes has become one of the most common trends in the modern context. Two companies havebeen focused here. These two companies are the Reef Bikes from Australia, and the other isProdeco Tech from the USA. Some of the essential marketing aspects have been discussed herelike the marketing strategies, four P’s (product, price, promotion and place), customer valueproposition and many other elements. If the companies apply these strategies, they might wellget all the benefits indeed. Some other things like the target market segmentation for thecompanies and other issues are discussed here as well. The foreign market expansion has beenconsidered here as well.
The Marketing of the Ebikes_2

2Brand PositioningINTERNATIONAL MARKETINGTable of ContentsIntroduction......................................................................................................................................3Comparison......................................................................................................................................3Reef Bikes....................................................................................................................................3Prodeco Tech...............................................................................................................................4Market Opportunity analysis...........................................................................................................4Market segmentation.......................................................................................................................4Market diversification......................................................................................................................5Target customers..............................................................................................................................5Marketing mix.................................................................................................................................6Product.........................................................................................................................................6Price.............................................................................................................................................6Promotion....................................................................................................................................6Place.............................................................................................................................................6Consumption and purchasing patterns.............................................................................................7Segmentation requirements.............................................................................................................7Cross national segments..................................................................................................................7Universal segmentation...................................................................................................................7Customer value proposition.............................................................................................................8
The Marketing of the Ebikes_3

3Brand PositioningINTERNATIONAL MARKETINGUser experience...............................................................................................................................9Global consumer culture positioning...............................................................................................9Local consumer culture positioning...............................................................................................10Market entry...................................................................................................................................10Brand Positioning..........................................................................................................................10Conclusion.....................................................................................................................................11References......................................................................................................................................12
The Marketing of the Ebikes_4

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