Global Business Strategy Paper 2022

Running head: GLOBAL BUSINESS STRATEGY
GLOBAL BUSINESS STRATEGY
Name of the student
Name of the university
Author Note

Executive Summary
The respective paper is a global business strategy of the two American companies, Nike
and Adidas. The paper is a comparison and contrast between the American lifestyle companies
Nike and Adidas by introspecting, analyzing and interpreting the resources and capabilities of the
firm for strategic leveraging to create sustainable competitive advantage. The respective paper
would be utilizing VRIO Framework for analyzing the business strategy of both of the
mentioned firms in order to bring out the differences of competitive advantage between them
precisely and clearly in the assignment.

Table of Contents
Introduction................................................................................................................ 3
Who outperforms whom............................................................................................. 3
Nike............................................................................................................................ 3
VRIO of Nike............................................................................................................... 4
Adidas........................................................................................................................ 6
VRIO Framework of Adidas......................................................................................... 6
Difference between the two companies.....................................................................9
Conclusion................................................................................................................ 10

Introduction
The respective paper is a global business strategy of the two American companies, Nike
and Adidas. The paper is a comparison and contrast between the American lifestyle companies
Nike and Adidas by introspecting, analyzing and interpreting the resources and capabilities of the
firm for strategic leveraging to create sustainable competitive advantage. The respective paper
would be utilizing VRIO Framework for analyzing the business strategy of both of the
mentioned firms in order to bring out the differences of competitive advantage between them
precisely and clearly in the assignment.
Who outperforms whom
The company Nike has been ahead than Adidas however, Adidas has been outperforming Nike
in terms of technology, innovation and style, globally. Adidas has been globally recognized as an
innovating company, bringing innovative pair of shoes and accessories to the youth which goes
by the global trends and fashion (Mahdi et al. 2015).
Nike
Nike is an American multinational corporation which is committed to designing,
developing, manufacturing and marketing the sale of footwear, apparel, equipments, accessories
and services. The company has its headquarters at Beaverton, Oregon in the Portland
metropolitan area of the United States. Nike has been considered to be the largest supplier of
athletic shoes, apparels and uniforms and is one of the major manufacturers of sports equipments
all over America and the world (Nike.com.2019).