Integrated Marketing Communication Paper 2022

Marketing 1
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Marketing 2
Table of Contents
INTRODUCTION......................................................................................................................................................
A. CURRENT COMMUNICATION STRATEGY:..................................................................................................
B. MARKETING STRATEGY OVERVIEW:..........................................................................................................
References...................................................................................................................................................................

Marketing 3
INTRODUCTION
With the trust of millions and experience of over one and a half-century, AMP is a company
providing financial services mainly across Australia and New Zealand. It has developed
considerably in Australia and New Zealand over many years of its existence. It is only the
quality of services and hard work of management and employees over the years that the
company has now established a global presence. It works across a plenitude of asset classes. The
major focus areas of AMP remain real estate and infrastructure. AMP started functions 1849
with a bold and strong belief that we can empower the people to control their future. We are a
family of over four million people. Our family of customers has reposed their enormous faith in
us, and we have empowered them to take control of their tomorrow (amp.com.au, 2019).
The consumer base of our services is pretty vast and diverse, and therefore our services
have to be vast, diverse and all-inclusive as well. Our services include everything from industry-
led financial advice to banking products. We provide superannuation, retirement income, and
other investment products for our customers. Our superannuation services extend from
businesses to individuals. Our other services also include but are not limited to income protection